A Night of Prestige
On the evening of September 20, 2025, Dhaka’s Le Meridien hotel became the epicentre of brand celebration. Superbrands Bangladesh hosted a gala to honour 49 companies that have earned the coveted Superbrands status for 2025–26.
Bangladesh’s Most Trusted Brands
The event brought together Bangladesh’s top corporate minds—executives, marketers, and brand custodians—who gathered to applaud the country’s most trusted and influential names. It was a night of recognition, prestige, and storytelling.
Unveiling the Fifth Superbrands Volume
A key moment of the evening was the unveiling of the cover for the upcoming Superbrands Bangladesh publication. This edition will profile the selected brands and serve as a reference for professionals in marketing, media, academia, and advertising.
Global Legacy of Superbrands
Superbrands began in the UK in 1994 and has grown into the world’s largest independent arbiter of branding. Its mission is to spotlight brands that offer both emotional and functional advantages over competitors.
What Defines a Superbrand
To be named a Superbrand is to be recognised for excellence, reliability, and consumer trust. These brands don’t just sell—they inspire loyalty and command premium value through their reputation.
Rigorous Selection and Evaluation
The selection process in Bangladesh was rigorous. A multidisciplinary Brand Council evaluated each contender across five key metrics: brand heritage, relevance, perceived quality, performance, and top-of-mind awareness.
Each brand was scored out of 20. Only those with the highest marks and full compliance were invited to join the Superbrands list. The process ensures that only the most consistent and credible brands are recognised.
Insights from the Brand Council
Ashraf Bin Taj, managing director of International Distributions Company Bangladesh, elaborated on the jury’s approach. He emphasised that Bangladesh’s evaluation mirrors the global standards upheld by Superbrands worldwide.
He noted that only brands demonstrating sustained relevance and trustworthiness make the cut. The multi-stage process filters out anything less than exceptional.
Shariful Islam, managing director of Superbrands Bangladesh, addressed the gathering with a message of pride. He described Superbrands as names that people trust, respect, and feel proud to associate with.
He added that these brands stand apart by honouring their values and promises. Their ability to inspire confidence and set industry benchmarks makes them worthy of celebration.
Global Reach and Local Impact
Globally, Superbrands has recognised over 45,000 brands across 90 countries. More than 645 publications have documented the journeys of these leading names since the programme’s inception.
In Bangladesh, the fifth volume of Superbrands continues this legacy. It highlights brands that go beyond competition to represent quality, trust, and distinction in the marketplace.
Meet the 2025-26 Superbrands
The 49 honoured brands span industries from consumer goods and electronics to education and media. Each has carved a unique identity in the Bangladeshi landscape.
Among the winners are ACI Nutrilife, Akij Ceramics, Bashundhara LP Gas, Berger Paints, BRB Cable, Channel i, and Eastern Bank PLC. These names are synonymous with reliability and innovation.
Others include Energypac, Epyllion Group, Gree Air Conditioner, Hatil Furniture, Igloo Ice Cream, Jamuna TV, Mastercard, Matador Stationery, and Meghna Group of Industries.
Tech and education leaders like North South University, Pathao, Samsung Mobile, and Walton were also recognised. Their impact on modern Bangladesh is both deep and wide.
Retail and FMCG giants such as Shwapno, PRAN-RFL Group, Rupchanda, and SMC Condoms earned their place through consistent performance and consumer trust.
The full list also features Turkish Airlines, The Daily Star, Shah Cement, Shanta Holdings, and ShareTrip. These brands reflect the diversity and dynamism of Bangladesh’s corporate ecosystem.
Each brand profiled in the Superbrands publication represents a journey of excellence. Their recognition sets a benchmark for others aspiring to similar heights.
Wtitten by Nibir Nahiyan
