You Actually Want to Hang Out in! Brutown’s Got a Funky New Friend: Say Hello to Nervosa.
For those who enjoy café culture, a delightful spot has opened its doors to Dhaka’s vibrant crowd. Nervosa is a cafe located on Siddheswari Road, Dhaka, at the edge of a bustling neighbourhood—just above Brutown, which has long been a favorite in the heart of Bailey Road. Why Nervosa The name, “Nervosa,” is a deliberate nod to the beloved sitcom Frasier, where a fictional coffee shop of the same name served as a backdrop for the characters’ daily lives. Sabeel Rahman, CEO and Proprietor of BruTown and Nervosa, explains his choice with a playful intrigue: “The question of ‘Why Nervosa?’ is what makes it captivating. It draws attention, it’s a memorable name.” Consider Nervosa as the upscale, fancy, artistic neighbor of the popular cafe, BruTown, finding its niche in the community. Behind the Scenes Rehnuma Tasnim Sheefa, the principal architect of Parti.studio elaborates on the design philosophy: “Every design develops from a concept or a vision and if for a restaurant or a cafe, the branding has its influence as well. For Nervosa, that concept was built on strong character and a vibrant color palette, designed to draw a younger crowd into the cafe, as envisioned by the owner. When working in a public realm like cafes, as an architect I also had to focus on the psychological impact a person would have with the colors and the characters.” The color palette evolved gradually. Pale Orange took precedence, aligning with the theme initially, with striking illustrations bringing life to the walls. To make the illustrations stand out, a monochrome backdrop was introduced for the floors, ceilings, and other walls, allowing the boldly patterned and colored furniture to shine truly. The exposed brick on some of the walls adds a touch of urban grit, while the wooden flooring brings warmth and texture; keeping them aligned with the basic pale orange color. The cafe culture in Dhaka thrives on connection. Comfortable seating arrangements encourage heartfelt conversations, from an upcycled plush couch perfect for intimate gatherings to communal tables fostering spontaneous interactions. Nervosa goes a step further with cozy bookshelves stocked with comics and novels, perfect for anyone who wants to settle in with a good read. Instagrammable Spots Several strategically placed elements aim to create visually captivating ‘Instagrammable’ moments. The journey begins at the entry staircase, where a whimsical illustration introduces the cafe’s personality. Upon entering, a prominent neon light sign immediately catches the eye. Inside, a one-of-a-kind waffle mirror greets you at the entrance for your mirror selfies with your friends. Track lights are incorporated here to highlight specific areas, making them ideal for photos. “You will also find the neon lights in different spots around the cafe”, shares Architect Sheefa. The use of neon lights is an interior design trend in restaurants targeting younger crowds, particularly Gen Z. They create a visually appealing and Instagram-worthy atmosphere, making restaurants more attractive to social media-conscious customers, to create a unique and memorable visual experience. illustrations that speak to you To add character to the interiors, the beams and walls are filled with vibrant illustrations. In the beam above the counter, the illustrated characters resemble the target audience of the cafe, and how they interact and behave. Describing the artworks, Mashqurur Sabri, the artist, shares, “Nervosa walls are a burst of young energy and Dhaka madness — messy, loud, and full of heart. The hand-drawn, sketchy art style mixes raw lines with pops of bold, chaotic color — think warm reds, electric yellows, moody teals — capturing the city’s wild rhythm. From buzzing rickshaws to rooftop chill scenes, it’s the city on caffeine — vibrant, warm, and wide awake.” “When I think of Nervosa as perceived by the public, I wish it to be known as the most happening place in Siddeshwari,” says the owner, Sabeel Rahman. The vibrant interior, the playful name, and the strategic use of social media-friendly elements all point to a well-thought-out strategy. Nervosa isn’t just serving coffee; it’s serving an experience. And if the initial buzz is anything to go by, it’s an experience that Dhaka’s café-goers are eager to embrace. Written by Samira Ahsan
The Story Behind Decathlon Dhaka’s Stunning New Office
In the center of Dhaka’s relentless urban sprawl, Decathlon’s new liaison office has carved out an unexpected oasis. Designed by Studio one zero, the two-floor, 20,000-square-foot workspace is a lively yet calming blend of nature, sport, and smart design — a triumph achieved under the intense pressure of a compressed timeline. One floor of the office is devoted to a sprawling seminar and multi-purpose event space, while the other flourishes as a vibrant open-plan workspace. Together, they embody Decathlon’s global brand ethos: movement, accessibility, and connection to the environment. From the first step inside, the design immediately surprises. Natural light pours in from every angle, with open workstations, informal seating zones, and collaborative spaces stretching toward the glass walls. But what truly distinguishes the space is its deliberate, sensitive incorporation of natural elements into an otherwise urban setting — a concept that chief architect Jafor Hoq and Partner Architect Humaira Binte Hannan at Studio One Zero were determined to bring alive. Challenge Against Time “The biggest challenge for us,” says Jafor Hoq, “was the design decision against time. From the initial concept to execution, we had a very short period. And it wasn’t just about filling a space — Decathlon wanted something meaningful, experiential, and true to their brand spirit.” Working under intense deadlines and changes meant that decisions on materials, layouts, and designs had to be made rapidly but thoughtfully. “We had no time for second-guessing. Every material, every design move had to be purposeful and achievable within the timeframe,” Hoq recalls. Instead of battling the constraint, Studio one zero leaned into it, focusing on a few strong ideas and executing them meticulously. Bringing Nature Indoors — A Different Way While biophilic design is no longer a novelty, Studio one zero’s approach for Decathlon’s office is refreshingly nuanced. Instead of merely placing potted plants in corners, nature was embedded into the structure itself. The most striking feature — the tree-inspired columns — originated from a need to solve a technical problem with artistic flair. Existing structural columns, often seen as obstacles in open-plan offices, were transformed into vertical wooden sculptures. “These columns are not just cladded structures,” Hoq explains. “We intentionally gave them the form of large tree trunks, expanding outward at the top, creating a canopy-like feeling. Under these ‘trees,’ we placed high seating zones, making them natural gathering points where people can sit, stand, and connect. It’s about reinterpreting indoor nature — not just bringing in greenery but evoking the experience of being under a tree.” Materiality: Warmth in an Industrial Frame The material palette reflects a thoughtful balance between modernity and warmth. Light oak wood cladding runs through the flooring of common pathways and wraps around key architectural elements, providing a sense of warmth and continuity. “The idea was to humanize the space,” says Hoq. “We were working with an exposed ceiling — which gives that industrial look — but we didn’t want it to feel cold or impersonal. Using wood, texture and incorporating green , was the answer.” Meanwhile, the furniture choices favored light-colored wood and clean lines to complement the architecture without overwhelming it. Lush green walls filled with planters further softened the industrial base, offering breathing spaces that look and feel alive. Even the lighting played into the natural narrative. Angular, dynamic geometric light fixtures, seemingly random yet deliberate, mimic dappled sunlight filtering through tree canopies, casting a playful rhythm of light and shadow across the workspace. Functionality at the Core Of course, Decathlon’s office needed to be more than beautiful; it needed to work. Beyond the seminar space and open workstations, Studio One Zero integrated a variety of amenities including a gym, prayer rooms, a sick room, and a restaurant-style café. The café, with its relaxed seating and natural materials, encourages casual interaction — a deliberate attempt to break down formalities and foster an easy, collaborative culture. Flooring materials shift subtly from wood to textured carpet tiles to indicate different zones without physical barriers, preserving the openness. Every design choice speaks to movement, flexibility, openness and wellness — values at the heart of both Decathlon and Studio one zero’s architectural philosophy. A Space That Moves People In the end, Decathlon’s Dhaka office is more than a workplace. It’s a living, breathing environment, where the boundaries between indoor and outdoor, formal and informal, structured and free-flowing, are beautifully blurred. Studio One Zero’s bold vision — executed under a limited timeframe — has resulted in a space that isn’t just seen; it’s felt. A place where employees can experience the spirit of sport, the calm of nature, and the excitement of innovation, every single day. “We didn’t just design an office,” Jafor Hoq smiles. “We designed an experience.” Written By Fatima Nujhat Quaderi Photo: Truphoto Studio