The fashion scene in Bangladesh has truly blossomed over the last decade. Not too long ago, Bangladeshi shoppers used to depend heavily on India or Pakistan to find fashionable clothes. But, in the recent years, there has been a rapid change in Bangladesh fashion realm. The country now boasts a thriving fashion industry, characterised by creativity, high-quality fabrics, and brands that genuinely understand local style.
We’ve always had the famous stretch of markets opposite Dhaka College — a go-to spot for bargain hunters, but anyone who’s been there knows it takes time, patience, and a bit of luck to find the really good stuff. For many working people, that’s just not an option. They want something stylish, something that stands out, without having to dig through piles of clothes. Luckily, several Bangladeshi brands have stepped up to make that possible.
In this world where everyone prioritizes sustainability and wants their products to last longer, given the price point, here are five local brands that are absolutely worth swiping your card for, as they assure quality products and longevity.
YELLOW
Yellow, under the Beximco Group, started in 2004, has built a loyal following over the last decade. Their biggest strength is quality; you can literally feel the difference in their fabric and stitching. They don’t just mass-produce clothes; each design looks thought-out and on-trend.
Their collections cater to men, women, and kids, offering everything from formal shirts and trousers to dresses, polos, and casual wear.
Their style leans more towards modern and minimal, perfect for people who like clean, smart looks without too much fuss.
Balancing comfort and style is a universal challenge for fashion brands, and in Bangladesh’s tropical climate, it’s even more essential. Over time, Yellow has established clear comfort benchmarks tailored to each season.
In Summer, Yellow favors breathable fabrics like cotton and linen, while in Winter, we turn to warmer materials such as wool, fleece, and corduroy.
Each garment undergoes multiple testing phases, including wear tests and internal group reviews, to ensure that comfort is never compromised.
Yellow also has a great range of shoes, bags, belts, and accessories. Their eyewear line has quietly gained popularity, too. Whether you’re shopping for work-wear or something for the weekend, Yellow’s designs are reliable, stylish, and long-lasting.
SAILOR
Sailor came into the picture in 2015 and has built quite a name in just ten years. Their collections feel fresh, colourful, and very wearable, perfect for people who like both western styles and deshi touches. They’ve got something for everyone: men, women, and kids. You’ll find everything from t-shirts and jeans to kurtis, panjabis, and festive outfits.
What makes Sailor fun is how they mix comfort with creativity. You can go from casual Friday to weekend hangouts without needing a wardrobe change. And it’s not just about clothes, as they’ve got shoes, handbags, backpacks, and even small lifestyle bits like grooming items. Sailor has become one of those go-to brands where you can easily pick a whole look without hopping from store to store.
AARONG
There’s really no way to talk about Bangladeshi fashion without mentioning Aarong. Started in 1978 under BRAC, Aarong has been part of so many homes and celebrations that it’s practically a household name. From timeless sharis to beautifully crafted panjabis and kurtis, Aarong has always represented classic Bangladeshi craftsmanship.
Over the years, they’ve expanded far beyond traditional wear. Their western and fusion collections now appeal to a wide range of customers, from university students to professionals. The versatility in their collections makes it easy to dress for both festive occasions and everyday wear.
And let’s not forget everything else Aarong offers — jewellery, shoes, handbags, and a beautiful range of home décor and crafts. Their Aarong Earth line has skincare and lifestyle products made with natural ingredients, which have become a favourite for many. Aarong is not just a clothing brand; it’s a full experience.
RANG BANGLADESH
Since 1994, Rang Bangladesh has been spreading colors across the nation—bright, lively, and full of the energy that mirrors our culture. Their collections are not just clothes; they are stories woven in threads, celebrating the rhythm of Bangladesh’s festivals and traditions.
From Sharee, Panjabi dresses to matching outfits, statement jewellery and handicraft, every piece reflects a cheerful spirit. Some outlets even carry small home items, keeping that colorful essence alive in every corner of life.
Rang Bangladesh designs and creates a wide range of theme-based and festival-inspired outfits. Each festival comes with its own special collection. Every design reflects a sense of originality, beautifully expressing time, tradition, and emotion through thoughtful themes.
What truly sets Rang Bangladesh apart is how it captures the festive Bengali spirit in wearable, everyday pieces. Whether it’s Pohela Boishakh, Eid, Durga Puja, Lalon Utsab, Winter, the Season of Spring, Valentine’s Day, Victory Day, Nazrul or Rabindranath special collections, or simply a day you want to brighten up, there’s always something to match your mood.
JATRA
Jatra, founded in 2000 by artist and musician Anusheh Anadil, was created to celebrate and revive Bangladesh’s rich folk arts and crafts. Over the years, Jatra has become a vibrant platform showcasing the country’s culture through art, fashion, and lifestyle products.
Since its inception, the brand has designed, promoted, and popularized handwoven clothing and handmade products, emphasizing sustainability and community empowerment.
“Jatra has its own line of products, and we also provide a platform for successful online businesses. This allows customers to find eco-friendly and reliable products all in one place,” said Imtenaan Mohammad Jaquie, CEO of Jatra.
The brand also offers customized products where customers can design their own product. This personalized approach rightly aligns with Jatra’s vision of telling stories through design, where every piece becomes a meaningful expression of local culture and craftsmanship.
Bangladesh’s lifestyle scene started from relying on imports to building our own style identity; it’s been a big shift.
Written by Tanisha Kabir
