Balancing Work and Tranquility Brac International Headquarters
With changing generations, the working culture along with its surrounding environment is evolving. As employees’ lifestyles become more comfortable, there is a greater demand for modern work life and space. One such example is the newly renovated headquarters of BRAC International. The office on the 14th level of the BRAC Centre is an exception in itself. BRAC International is an international nonprofit organisation that works to empower individuals and communities affected by poverty, illiteracy, diseases, and social injustice. BRAC’s institutional expertise has successfully implemented programmes across 10 countries in Asia and Africa, impacting the lives of over 100 million people by adapting the models according to the context of the specific country. As an international nonprofit, BRAC International wanted to give a fresh look that reflected their cross-regional work as well as create a space that employees would feel proud to work in. Chinton Architects Ltd. implemented and executed the designing process, closely working with the Executive Director, Shameran Abed. The design draws heavily on BRAC’s values and their core brand DNA. The principal architects, Md Ishak Miah and Neeman Karim, along with the project architect Md Shakiful Islam Proshun and the team, designed a modern yet humble office space that draws heavily on earthy and nature-oriented office interior by using many leafy plants in the indoor office premise. There are also many beautiful photos of programme participants throughout the office to inspire the staff. “Our new contemporary office interior is one of the first of its kind in the BRAC building and several other floors have been inspired to implement similar design elements on theirs. As BRAC International staff, we feel proud of our office and enjoy working here, while welcoming our colleagues from country offices who also feel good to have such a modern and beautiful head office,” Tania Ashraf, Head of Strategy, shared with Ceramic Bangladesh. The eye-dragging view of the whole Banani and beyond is a very complimentary factor and helps the employees to release stress amidst working hours, not making them feel claustrophobic. The offices along the sides of the building are semi-frosted glass partitions with maps and skylines of major cities and countries where the organisation has a presence. The main meeting room features the Dhaka skyline. “We wanted to create a workspace where people feel inspired to come and work. We wanted our colleagues to feel proud about working with Brac International.” A few featured walls are dedicated to showcasing photos of programme participants. The four columns passing through the f loor showcase the organisation’s values – Integrity, Effectiveness, Innovation, and Inclusion. There are separate meeting rooms, which are interestingly named after the working regions. The big meeting room has clocks showing the timing of all the internationally affiliated countries. The office also has standing desks for employees to take breaks from long hours of sitting. Tania Ashraf added, “The lobby area has a collage of photographs from the f ield and reflects our DNA which is very much a part of our daily work. Every morning when we come to work, we feel inspired by seeing these images as soon we get out of the lift. We wanted to create a workspace where people feel inspired to come and work. We wanted our colleagues to feel proud about working with BRAC International. As all of us work very hard, it was important for us to create a beautiful space where we can be productive as well as remember our purpose. Authored by Rehnuma Tasnim Sheefa
Prologue to Paerns Emerald Bakery and Cafe
As muffled conversations and. farewell notes of jazz float up to the sky – the baker gets to work. The bassline and flour have charted a path; the stage has been set. Somewhere in the throes of dawn, the musician and baker find harmony. Lost in their fundamental desire to put together ingredients that make magic; they make something anew. The aroma of bread and notes of the accordion dance together; inspiring and emulating. Food and music universal languages that speak to us all. While crossing the busy street of Banani 11 in Dhaka city, you can randomly walk into the recently launched Emerald Bakery and Café. Owned by the family behind Emerald Restaurants, the Emerald Bakery started its journey with a small shop in Uttara back in 2018. It was initiated by Shamima Rahman with her dream of stepping into the bakery market, and moved to a bigger space within the food court at Chef’s Table in Gulshan. But overall Emerald Restaurants is co-owned by Shamima Rahman (mother), Aminur Rahman (father), Shaker Ibne Amin, Sabbir Ibne Amin and Ayeman Ibne Amin (sons). Shaker Ibne Amin found a gem of a location; one of the very few independent houses left that can be used commercially. This opportunity encouraged them to dream of a street-side venture, not confined within a tall structure made of steel, glass, and concrete. Hence with this new thought process, the Emerald Bakery and Café went through a rebranding. The new branding has a core value of using patterns, as suggested by Prianka Ameen, who worked along with the designing firm, Inked Studio, to wrap this concept throughout the whole café and packaging. “Bakery is science, where measurement is the key and patterns are very mathematical by nature. However, we also wanted to make our place cozy and homely, creating an ambiance that one experiences in a family-run bistro. Therefore, perfectly made patterns would be too rigid and organised for us. Therefore, we decided to go with handmade/drawn patterns, where each motif is flawed yet unique. We have taken this concept to drive the whole design process; from branding and our menu to the architecture,” Sabbir Ibne Amin said while explaining his wife’s concept. Before intervening with the venture in a new location they surveyed and studied a lot of human behaviour. That is mostly how Inked Studio works, being a human-centered design studio. Hence, they tried to build a place where one can work individually, plan office meetings, hang out with office colleagues or friends, have family dinners, or just spend a lazy afternoon with a book. These use cases helped generate the design, the seating layouts, lighting, and sound panels, and Parisian-influenced subtle and muted colour palettes, mostly inspired by nature and the colours from their dishes. Patterns have been made on feature walls using simple and rudimentary techniques. Blocks used for drawing patterns on the f loor have been repurposed to see thru panels that separate open spaces. There is a conscious repetition of elements but in a very organic and uneven way. The paintings of different sizes have been printed and framed first before deciding which walls they belonged to, just as the way one buys paintings for our homes. Mostly the paintings chosen are of classic female painters, although famous among art enthusiasts, are not fairly represented to the masses as opposed to their male contemporaries. Therefore, about half the paintings are works of female artists such as Tamara de Lempicka, Irma Stern, Emily Carr, and Suzanne Valadon. Prianka Ameen, the food consultant for Emerald Bakery, worked closely with Mr Ayeman and the chefs to design and develop the menu. As the cafe business is competitive where they have established The Grove Bistro, Gusto, and Trouvaille, Ms Prianka was tasked with designing a menu that could differentiate “us”. “Studying European and North American cafes and bistros, we came up with our very own twist of a concise, healthy, and diverse menu. Our dishes reflect the comfort and homeliness while strengthening the identity of being both a cafe and bakery,” Mr Sabbir added. The architectural project was led by Inked Studios, a design firm where team members from different fields and expertise work collaboratively to design, develop and execute ideas. Designers who worked on this project from Inked including Zehra (anthropology and literature), Auhona and Navid (Architecture), Redwan (Hospitality Management and Client Servicing), Nashad (Art and Visual Design), Ayeman (Business Administration and Entrepreneurship), Sabbir (Mathematics and User Centered Design) and Zara (Business Administration). The brand line for the bakery and café is the food that syncs. Every project under Inked Studio and Emerald Restaurants has a concept and story behind it. As the venture grows old, it changes but the core concept always remains the same, just as a human. Authored by Rehnuma Tasnim Sheefa
Delifrance’s baked items are made with flour from the Grands Moulins de Paris, a major French milling company operating since 1919. The recipes served follow the franchise standards, and the new recipes also get approved by Paris. Hence, the international-quality chefs bring to the table a range of savoury dishes alongside croissants and other finger foods.
Total views : 12945
