The first few teasers of the Ceramic Expo Bangladesh-2022 ushered in the forthcoming of one of the biggest and highly anticipated ceramic events in the country. The event took place in ICCB, Dhaka, from 24-26 November, 2022, and was buzzing with visitors all three days. The Ceramic Expo housed 120 exhibitors, 300 brands from 20 countries, and 500 delegates, along with a whopping 23,000 visitors. It brought under one roof exporters, manufacturers and suppliers of ceramic and related products. During the event, visitors came from all over, dispersed excitement across the venue, and filled it with murmurs of conversations. As excitement spread, we saw visitors and exhibitors interact, and the event turn into a big success.
Sheltech Ceramics one of our Platinum Sponsors exhibited their largest tiles
Sheltech Ceramics Limited, showcasing the country’s largest (1m x 1m) tiles, participated in the prestigious Ceramic Expo-2022. Owing to the exquisite design of the pavilion, it received the Best Pavilion Award (Gold) from the jury members. Sheltech Ceramics embellished its pavilion with a minimalistic touch of white and blue. Architecturally, the pavilion was designed in a way that was intended to draw visitors’ a-ention easily.
One of the key cornerstones of this pavilion was to portray product manufacturing dynamism with diverse dimensions and types towards all segments of the target group or customers, like architects, corporate clients, end users. Additionally, the tiles were displayed in a manner that covered every segment in terms of colour and size. It is worth mentioning that, with modern machinery enriched with European technology, Sheltech Ceramics is equipped to produce 39,000 sqm of premium wall and floor tiles per day spanning multiple sizes and textures.
Exploring the pavilion, one could see that the tiles were shown exactly as they would be when tiled. The white backdrop was used to accent the vibrant collection to draw more visitors’ a-ention. Other tiles were displayed on the walls; alongside those, photos of the factory took over some portions of the walls, demonstrating the magnitude of the company’s production capacity. Especially, the company’s remarkable journey is portrayed on the front wall.
Coming to the centre-stage of Sheltech Ceramics, the Prime Series was the frontrunner amongst the displayed products and was highlighted throughout the event. The 1m × 1m tile from Sheltech Ceramics is the largest floor tile manufactured in Bangladesh and was an absolute head-turner at the event. Launched in May 2022, the Prime Series is produced in an environmentally sustainable way. This 12-mm-thick Prime series floor tile ensures a lot of benefits, including a moderate water absorption rate, a robust and extremely durable texture, a glossy, light-reflective surface, and the ability to withstand thermal stress. It has diverse and a-ractive pa-erns with flawless textures, and most importantly, it is easy to clean and maintain.
Mr. Kutubuddin Ahmed, Chairman of Sheltech Group and Envoy Legacy, and Mr. Tanvir Ahmed, Managing Director of the same, graced the event with their presence along with other marketing personnel. Sheltech Group, with more than three decades of experience, launched Sheltech Ceramics in 2019 which exclaims an unwavering commitment to innovation and design and moves forward with ongoing trends.
DBL Ceramics joined in as a Platinum Sponsor as well acquiring 70% lead conversion
DBL Ceramics became part of the Ceramic Expo Bangladesh-2022 as a Platinum Sponsor and showcased five new products in their pavilion. DBL Ceramics’ research and development team worked tirelessly for six months to plan some of the best and most recent tile collections from DBL Ceramics to display in the pavilion. As one walks towards the pavilion, one is struck by the vibrancy of the tangerine laser-cut design pa-erns on the walls and roofs of some pavilion sections. The products were displayed on the walls, screens, and, in most cases, retractable panels and drawers. Among the various elements of the pavilion, one wall featured a sophisticated analog clock and a corner with an all-white conference table.
The pavilion showcased not only the new and innovative products from the catalogue, but also had exclusive insights on upcoming products that DBL Ceramics was working on at the time. The front runner at their pavilion was the Glue and Granilla tiles, which is a glazed porcelain, and has a premium decorative texture. Having granules glued to the surface makes it anti-slippery and abrasion resistant.
A leading brand with over 160 dealers and six major display centres across the country, DBL Ceramics is expanding and has a new extension called Bright Ceramics. The company adopted the practices and concepts of Industry 4.0 and has factories with state of the art machineries.
Mr. M. A. Jabbar, Managing Director, Mr. M. A. Rahim, Vice Chairman, Mr. M. A. Quader, Deputy Managing Director and Group CEO, Mr. Md. Bayazed Bashar, Head of Operations of DBL Ceramics, along with other senior officials graced the event with their presence. There were special appearances from celebrity guests such as Ms. Aupee Karim and cricketer Taskin Ahmed. And finally, there were also live sessions with industry experts.
DBL Ceramics’ strategy for the 2022 expo was to display the newest innovations. Every year architects, designers, and experts from dierent companies and oices visit the Expo and extensively engage with the stalls. At the 2022 Expo, DBL Ceramics focused on acquiring these leads, and had a 70 per cent conversion rate among all leads. “The 20-30 per cent that we weren’t able to convert was because we weren’t planning to launch those products at the time,” said Mr. Bayazed Bashar, Head of Operations at DBL Ceramics. The Expo was a grand success, and we had tremendous response from visitors and exhibitors. We can only hope that the hype will be even more for the Ceramic Expo 2024.
BCMEA Report
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