As we turn back towards nature and value the earth more than ever, are we equally ready to embrace green décor to adorn our spaces?
Bangladesh has a rich tradition of ceramics, from glossy dinnerware to heritage terracotta. Yet when it comes to home décor, the exploration has often leaned on the familiar. Boho Bangladesh has taken on such a challenge with grace, weaving modern sensibilities into age-old elements of nature. Born by the sea in Cox’s Bazar, Boho Bangladesh grew from a vision to prove that sustainable living can be beautiful, versatile, and globally relevant. Their offerings span ceramics and pottery, organic and recycled textiles, home décor, and select limited-edition creations.
To uncover the story of Boho Bangladesh—a brand redefining bespoke, eco-friendly home décor like never before, we sat down with its Chief Creative Officer and one of the co-founders, Poroma Shahrin, to trace their journey so far.
Making of a green boutique lifestyle store:
Partners in life and now in purpose, Poroma Shahrin and her better half ASM Asaduzzaman returned home, leaving their glorious career abroad, driven by a shared calling to nurture their roots. To them, BOHO was conceived from a desire to empower the raw, untapped resources of Bangladesh. They recognised that their nation’s rich, fertile land was capable of cultivating materials the world is now valuing more than ever.
“The idea behind the brand was to reimagine heritage in its newest form—implementing innovation in ways that inspire young minds to engage with raw, natural materials that are often undervalued. While there are already a few pioneering brands in this field, I find their approach often lacks innovation. Synthetic products may look attractive at first, but they’re not sustainable. Our goal is to prove that natural, eco-friendly design can be just as appealing—when crafted with creativity and vision.” quotes Poroma Shahrin.
With a display centre at The Muslin, Le Meridien Dhaka, Boho Bangladesh has been operating online since its inception. When asked about their online journey so far, Poroma said—
“Our online presence has played a pivotal role in understanding people’s preferences, connecting with consumers, and navigating the kind of design direction they are drawn to. Although we believe Boho’s true spirit thrives in physical spaces. That’s why we’re launching a Dhaka studio store—envisioned not just as retail, but as a creative community for artisans and innovators. We’ve only executed about 30% of our vision, with much more planned.”
Bespoke Green Décor: Is the Market Ready?
“My husband and I often wondered if the Bangladeshi market was ready to embrace Boho Bangladesh’s vision. Most people in our country get influenced by a lot of factors in making their choices of lifestyle. The truth is, it’s still an emerging industry, but it’s evolving. People are gradually becoming more appreciative of sustainable décor, though greater education and awareness are still needed. Encouragingly, we’ve received strong validation from creative professionals—especially architects, artists, and interior designers—who truly recognize the value of our work,” said Poroma.
Balancing Purpose and Profit:
The team notes the irony that natural raw materials are currently the costliest, making it difficult to balance purpose with profit. They plan to address this with the launch of their studio store, which is designed to boost business sustainability and unlock new growth avenues.
Furthermore, Boho Bangladesh is continuously refining production techniques to ensure product durability and reduce maintenance needs. This commitment not only minimises the risk of erosion but also guarantees customers high-quality, long-lasting, sustainable pieces. The entire production process is sustainable, ensuring safety by using nature-extracted colours and renewable resources, employing eco-friendly heating with zero carbon emissions, and recycling all production waste.
The brand’s X-factor is an environment that encourages creativity and collaboration regardless of background. They strategically attract talent nationwide who bring hereditary expertise to their craft.
A store by the beach
Boho Bangladesh is planning an exciting expansion with a studio store in Cox’s Bazar. The location directly inspires their aesthetic, drawing from the Mediterranean bohemian lifestyle. Designed as a community platform rather than just a shop, the store will offer tourists a unique experience, featuring panoramic sea views and room for performances—a space where, as the founders note, “creativity flows best in nature”.
Written By Fariha Hossain
