Ceramic Bangladesh Magazine

Domestic Entrepreneurs Stare at a Bright Future of Electric Cable Industry

Even though the electric cable industry in Bangladesh has a long history, the sector has grown vastly in the past several years, thanks to extension of power gridlines, growing urbanisation, and industrialisation. Home-grown companies are now playing a significant role in meeting local demand for the electric cables at both households and industrial units in the country. The BBS Cables Limited, a sister concern of Bangladesh Building Systems Ltd. (BBSL), is one of the home-grown cables companies has been contributing to the industry for more than one decade.

Innovation for Sustainability The BBS Cables Limited was established in 2009, though the Cable Industry started its journey before Bangladesh came into being in 1971. BBS Cables Ltd. has been an integral part of Bangladesh’s development journey for the past 14 years. The Company understands that shared value creation is essential to a brighter future. “We prioritize sustainability in all our endeavours and believe our efforts must help society as the nation’s sustainable development partner,” Head of Brand of the BBS Cables Md. Rabiul Kamal told the Ceramic Bangladesh.
There is a market of around Tk 12,000 crore in the country. The sector is growing around 15 per cent over the past 10 years. Around 50,000 people of total of 120 branded and non-branded companies have been contributing to the sector. Of this, 2500 employees of the BBS cables are directly engaged in the industry. Rabiul Kamal said their company produces various types of products such as Copper Cables, Silicon Cables, Power Cables, Railway Signaling Cables, Jelly-filled Cables, FRLS Cables, Submersible Cables, Flexible Cables, Tele-communication Cables, Aluminum Cables, Optical Fiber Cables, HR-FRLS Cables, Rubber Cables, Welding Cables, Automobiles Cables, Coaxial Cables, Fire Resistance Cables, and FR Skin Coated Cables.


Both BBS Cables products enjoy a high degree of acceptance among customers for the high quality of the products and excellent delivery services. The products are distributed through an elaborate chain of BBS Cables Dealers in divisional towns, village and cities of the country. “To grow the cable industry, we need government tax facilities and infrastructural development. The government should reduce the tax on importing raw material and should to be imposed higher tax on foreign cable,” he added. “We are one of the best in cable industries. BBS Cables is a top-tier manufacturer of cables with a reputation for producing high-quality products that meet the needs of a broad range of industries. However, we re-dedicated ourselves to steering our Company’s efforts toward the national goals for the 2030 SDGs (Sustainable Development Goals) journey and then to the magnificent Vision 2041 for building a smart and developed society with a brighter future for all,” he explained. Mr Kamal said the BBS Cables strives to create a sustainable business promoting diversity and inclusion, fostering collaboration, and providing equal opportunities for all. Their Corporate Social Responsibility initiatives have made a meaningful difference to millions of lives through skills development, education support, women empowerment, portable drinking water, and healthcare initiatives.


Together, anchored in trust, integrity, and accountability, they are cementing a brighter future where opportunities are abound, communities f lourish and individuals reach their full potential. They try to optimise the use of natural resources, prevent pollution, injury and ill-health in all activities.
Safety, Quality and Environmental Policy With the rapid urbanisation from corner to corner worldwide, the necessity of transmitting power assumes significant for sustainable industrial growth. So, the company’s objective is to manufacture electrical Cables, Wires and Conductors of the highest quality and provide unparalleled Customer Service to contribute to national economic growth. They strongly believe that the relentless effort to quality and continuous improvement is the key to long term success. BBS Cables Ltd is equipped with state-of-the-art technology machineries to manufacture and test all types of quality Cables, Wires and Conductors in conformity with the latest version of National and International Standards e.g. International Electro-technical Commission (IEC), German Standard (VDE), British Standard (BS), Bangladesh Standard (BDS), Australian Standard (AS), Indian Standard (IS) and also meet the specific requirements of the customer. They believe in a world that is safe and sound for people and also for A building generally is sustained 100 years. Quality cables also sustain 80-100 years and BBS cables meet the time period, Mr Kamal said. “Now, we produce underground cables with highly protected steel wire armored cable in Bangladesh. To build Smart Bangladesh, more internet services are needed across the country. In Bangladesh market needs modern, speed, safe and sustainable cables. In this context, BBS Cables uses the latest European modern technology for produce internet cables like CAT6e cables for internet service.”


The government has decided to transmit electricity through underground instead of overhead conductors. As a result, underground cable replacement has already started by removing the overhead conductors. This has increased the demand for medium voltage cables for electricity transmission in Bangladesh and a new awakening has started in this industry. At present its market is about one thousand crore taka yearly.
BBS Cables is conforming to agreed standards to meet customer requirements and continually improve quality, health, and safety and environmental performance. BBS improving product quality and reduce waste to enhance customer satisfaction and business profitability by optimising the use of natural resources, prevention of pollution and of injury. Because high quality cables reduces power wastages. They comply with applicable Health, Safety and Environmental legislation and other requirements, as well as creates a work environment for employees which promotes team work and problem solving in order to improve QHS&E performance.
Engineering Excellence BBS Cables Ltd. has successfully established it strength as the “Trusted Brand” in Cables sector of the country. The company has achieved the “Asia’s Greatest Brand Award-2018”. During this period, the Company prepared FR Skin Coated Cables which is known as fire resistance cables for ensuring safety.
Unlimited Export Potential The demand for electrical products is not only increasing in the local market but also globally. Electrical items production rate increased by 22 per cent in Europe, 21 per cent in North America, 14.5 per cent in Japan, 24.3 per cent in China, 13.1 per cent in Asia Pacific and 5.1 per cent in rest of the world. Bangladesh is importing a large portion of electrical products to meet its additional demand. Mr Kamal also informed the Ceramic Bangladesh that currently, almost 75 per cent of the total population of Bangladesh is linked with the national grid of electricity. Per capita rate of electricity generation is 391 KW which is much lower than any other developing countries of the world. In such an environment local demand for electrical products are about Tk 600 billion

. “The government is almost self-sufficient in electricity and supply power to 100 per cent population of the country. This resulted in increased local demand for cables and electrical products geometrically. On the other hand export of electrical products is also growing. Bangladesh is enjoying duty free and quota free market access in EU, Australia, Canada and other developed countries. So export prospect of this sector is better than any other industry. Finally, there are enormous growth potentials of Bangladeshi electrical sector in the coming days”, he stated. Written by Rafik Hasan

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