Architect Rashed and the Poetics of Practice
In the crowded clusters of Dhaka’s architectural offices—where every firm spoke in bold, predetermined tones—finding an original voice was never easy. For Architect Rashed Hassan Chowdhury, the journey began not with buildings, but with books and design experiments of all kinds. Encouraged by his elder brother to pursue architecture, he entered BUET carrying curiosity and a restless desire to make and learn. Even as a student, Rashed was never confined to one discipline. He moved fluidly between
The Art of Playful Design A Look Inside BRAC University’s Child-Centric Sanctuary
A new chapter in early childhood care begins with the opening of the second BRAC University Daycare Centre, located in the vibrant Badda Campus of BRAC University, Dhaka. This thoughtfully designed facility serves as a sanctuary for children up to eight years old, offering a nurturing environment that prioritizes safety and development. Designed by Dwm4 Intrends, with an enchanting lighting scheme from Miro Lighting, the daycare centre is a dynamic and imaginative world where play, learning, and exploration
Nature Draped in Modern Elegance Story of BOHO Bangladesh
As we turn back towards nature and value the earth more than ever, are we equally ready to embrace green décor to adorn our spaces? Bangladesh has a rich tradition of ceramics, from glossy dinnerware to heritage terracotta. Yet when it comes to home décor, the exploration has often leaned on the familiar. Boho Bangladesh has taken on such a challenge with grace, weaving modern sensibilities into age-old elements of nature. Born by the

BRAC University & Zebun Nessa Mosque Among 52 Projects Shortlisted for RIBA International Awards 2026
Two projects from Bangladesh — BRAC University and the Zebun Nessa Mosque — have been shortlisted among 52 projects worldwide for the Royal Institute of British Architects (RIBA) International Awards for Excellence 2026. Celebrating outstanding architecture from 18 countries, the biennial awards highlight design that addresses global challenges, including climate change, limited resources, social equity, and rapid urban growth. The shortlist features projects from five continents, ranging from net-zero industrial hubs to refugee art centres. The list includes projects from global practices such as David Chipperfield Architects (UK/Germany), Foster + Partners (UK), Snøhetta (Norway/USA), Hassell (Australia), and WOHA (Singapore), alongside noteworthy boutique firms including MAKER architecten (Belgium) and Studio Mumbai (India). Neil Gillespie, Awards Group Chair, said: “The RIBA International Awards for Excellence celebrate incredible diversity and creativity across the world. These projects show how architects can respond to complex social, cultural, and environmental challenges — from revitalising communities and preserving heritage to pioneering sustainable and technologically innovative solutions. They demonstrate the power of architecture to connect people, strengthen identity, and create inclusive, resilient places for future generations.” The winners of the RIBA International Awards for Excellence will be announced on June 11, 2026. Culture and Public Spaces Across the shortlist, architects reimagine cultural and civic buildings as places of openness, renewal, and shared identity. In China, the Beijing Library and Shanghai Library East redefine the library as a civic landmark for the digital age, while in Norway, Kunstsilo transforms a former grain silo into a landmark art museum that retains its industrial past. In Uganda, the Bidi Bidi Performing Arts Centre acts as a vital cultural anchor within one of the world’s largest refugee settlements, supporting creative expression and local identity. Adaptive reuse features strongly, from Rockbund Shanghai’s revitalisation of historic concession-era buildings into a mixed-use cultural district, to Belgium’s Royale Belge, which reimagines a 1960s corporate landmark as a flexible civic and commercial hub, extending the life of a modernist icon. Bangladesh’s Zebun Nessa Mosque reinterprets religious architecture as a net-zero “breathing pavilion”, using light, ventilation, and shared space to connect worship and community life. South Korea’s Dokebi Platform transforms an overlooked car park into a neighbourhood gathering space, and Iran’s Nedarag Guesthouse reworks traditional forms and materials into a shared courtyard building that supports hospitality, social ties, and local economic opportunity. Education & Innovation In Bangladesh, BRAC University transforms a former landfill site into a lush, vertical campus shaped by passive cooling and landscape-led design. In India, Sondara Gurukulam employs a community-centred approach rooted in local climate, culture, and social need, creating a light-filled, naturally ventilated campus of terraces and plazas that anchors the school within its landscape. The DY Patil Centre of Excellence integrates LEED Platinum sustainability with shaded courtyards, a two-acre sky garden, and craft-led design to reinforce the relationship between wellbeing and education. In Australia, Darlington Public School combines flexible learning hubs with outdoor spaces that reflect its urban context and Aboriginal heritage, embedding inclusion and local narratives into everyday learning. In China, the Foreign Language School Affiliated to Longhua Academy of Educational Sciences addresses acute educational demand through agile construction, using lightweight structures and circular layouts that create adaptable, climate-responsive learning spaces on temporary urban land. Innovation also extends to using buildings as teaching tools. In Belgium, the WVDM Living Lab transforms at-risk modernist student housing into a live testbed for circular renovation, reuse, and modular adaptability, prioritising process over fixed outcomes and reframing preservation as a collaborative, evolving practice. Sustainability & Housing Housing on the shortlist tackles one of architecture’s most urgent challenges: delivering density, affordability, and environmental responsibility without compromising quality of life. In Mexico, KON-TIGO provides incremental infill housing that grows over time, fostering community resilience in a neighbourhood affected by Hurricane Otis in 2023. In Belgium, YIMBY revitalises a former garden-city district through small-scale, participatory interventions that reconnect homes, green spaces, and social life. Several projects rethink urban living through adaptive reuse and low-carbon construction. In Paris, France, Wood Up delivers 132 timber housing units, a climbing gym, and a neighbourhood café, reducing carbon emissions and setting a benchmark for urban development. Switzerland’s Transformation Warmbächli converts a former industrial warehouse into cooperative housing, prioritising shared living and resource efficiency. Other projects respond to landscape, heritage, and materials. Château de Beaucastel in France integrates low-tech sustainable strategies within a historic estate. About the RIBA International Awards for Excellence The pre-eminent awards for architecture outside the UK, recognising and promoting design innovation, sustainable technologies, and meaningful social impact. Given to buildings worldwide that stretch the boundaries of architecture and standards of excellence. Winners of these awards are considered for the prestigious International Prize. About the International Prize The pinnacle of the RIBA International Awards, the RIBA International Prize is awarded to the project which demonstrates visionary, innovative thinking, and design excellence whilst making a distinct contribution for its users and within its physical context — be it the public realm, the natural environment, or both. Awarded by the Grand Jury to the building considered to be the most significant and inspirational globally of the year, the prize reaffirms the visionary purpose of RIBA as stated in its 1837 charter: “for the general advancement of civil architecture.”

The Art of Playful Design A Look Inside BRAC University’s Child-Centric Sanctuary
A new chapter in early childhood care begins with the opening of the second BRAC University Daycare Centre, located in the vibrant Badda Campus of BRAC University, Dhaka. This thoughtfully designed facility serves as a sanctuary for children up to eight years old, offering a nurturing environment that prioritizes safety and development. Designed by Dwm4 Intrends, with an enchanting lighting scheme from Miro Lighting, the daycare centre is a dynamic and imaginative world where play, learning, and exploration intertwine, creating a joyful space for the children. A Palette of Softness and Imagination The daycare’s core design philosophy is built on a foundation of softness and playfulness. The space is defined by a serene Scandinavian colour palette of pastel shades—soft pinks, blues, and greens—that create a calming and inviting atmosphere. This selection of soft hues was a conscious decision to create a tranquil environment where children feel secure and at ease. Central to the design, this concept is also considered in all edges and volumes and is evident in the custom-made modular furniture, which features rounded edges to prevent bruises and generously cushioned surfaces for comfort. Thoughtful Zoning for a Comfortable Experience The daycare’s layout is thoughtfully divided into two primary zones: public and private. The public zone serves as a welcoming entry point for parents, where mothers can drop off their kids, change their clothes, or feed them. This area features an ergonomically designed washroom with sinks and toilets at child-friendly heights. The private zone is the heart of the daycare. It features a common activity area for all kids—a dynamic space for interaction, play, and learning. Adjacent to this is a sound-insulated nap room, a peaceful sanctuary exclusively for toddlers. This segregated room ensures a quiet and restful environment for sleep, with secure storage above the beds for personal belongings. This approach prioritises the comfort of children while ensuring that parents experience a sense of security and peace of mind. Materials in Design That Engage and Inspire The interiors reflect a calm design approach that is both impressive and functional. The vinyl floors are a durable choice, providing a soft, child-friendly surface that is easy to maintain. The walls are adorned with CNC-cut plywood cutouts that form geometric origami-style animals, such as giraffes and kangaroos, adding a unique texture and depth to the space. A notable feature of interior design is the vertical rock-climbing wall made from panels with child-friendly grips. This equipment helps the young children develop strength through adventurous play and is designed for those aged 4.5 years and older. This interactive design maximises floor space for other activities while promoting physical activity and overall development. When integrating an indoor climbing wall into a playroom, the child’s developmental stages and sensory needs were well-considered to ensure a stimulating and safe environment. Architect Daniel Haque shares, “Children at this age have a lot of curiosity and love to learn from playful shapes, so several playful interactive elements were incorporated in the design.” Overhead, snowflakes on the ceiling and house-shaped shelves on the walls introduce a sense of whimsy and also serve as visual cues to guide children. For hands-on learning, a pair of yellow, popsicle-shaped whiteboards is placed strategically, offering a fun way for children to express their creativity and learn. The pencil-shaped steel columns and child-sized furniture are used throughout the space, including a specially designed sofa that draws inspiration from the iconic “La Mamma” piece near the entrance, scaled down to suit the proportions of young children. The “La Mamma” furniture concept, also known as “Big Mama” or “Donna,” refers to Gaetano Pesce’s Up armchair. This iconic piece, introduced in 1969, is characterised by its distinctive shape and was initially made of foam. The armchair’s design has become a symbol of design and feminism, and a modern design classic. Prioritising Safety in Every Detail Safety was the number one priority throughout the design process. Architect Daniel Haque emphasises, “Special consideration was taken to soften all the edges; there’s no sharp corner here. Every edge has been wrapped with fabric. All switches and sockets are also placed above children’s height so that they can’t access them.” The furniture, floor, and wall materials were all selected with durability and safety in mind, proving that a playful and beautiful design can be achieved without compromising on security. This vibrant daycare was effectively designed by the lead architectural team of Mamnoon M. Chowdhury, Mahmudul Anwar Riyaad, Daniel Haque, and Md. Arifur Rahman. They worked in close association with architects Hasib Rehan and Md. Raduan Ahmed, and the construction was executed by Ar. Arifuzzaman Khan, Engr. Md. Omor Faruque, and Engr. Md. Tareq Rana, to create a practical environment specifically designed to meet the needs of young children. Written By Samira Ahsan

Nature Draped in Modern Elegance Story of BOHO Bangladesh
As we turn back towards nature and value the earth more than ever, are we equally ready to embrace green décor to adorn our spaces? Bangladesh has a rich tradition of ceramics, from glossy dinnerware to heritage terracotta. Yet when it comes to home décor, the exploration has often leaned on the familiar. Boho Bangladesh has taken on such a challenge with grace, weaving modern sensibilities into age-old elements of nature. Born by the sea in Cox’s Bazar, Boho Bangladesh grew from a vision to prove that sustainable living can be beautiful, versatile, and globally relevant. Their offerings span ceramics and pottery, organic and recycled textiles, home décor, and select limited-edition creations. To uncover the story of Boho Bangladesh—a brand redefining bespoke, eco-friendly home décor like never before, we sat down with its Chief Creative Officer and one of the co-founders, Poroma Shahrin, to trace their journey so far. Making of a green boutique lifestyle store: Partners in life and now in purpose, Poroma Shahrin and her better half ASM Asaduzzaman returned home, leaving their glorious career abroad, driven by a shared calling to nurture their roots. To them, BOHO was conceived from a desire to empower the raw, untapped resources of Bangladesh. They recognised that their nation’s rich, fertile land was capable of cultivating materials the world is now valuing more than ever. “The idea behind the brand was to reimagine heritage in its newest form—implementing innovation in ways that inspire young minds to engage with raw, natural materials that are often undervalued. While there are already a few pioneering brands in this field, I find their approach often lacks innovation. Synthetic products may look attractive at first, but they’re not sustainable. Our goal is to prove that natural, eco-friendly design can be just as appealing—when crafted with creativity and vision.” quotes Poroma Shahrin. With a display centre at The Muslin, Le Meridien Dhaka, Boho Bangladesh has been operating online since its inception. When asked about their online journey so far, Poroma said— “Our online presence has played a pivotal role in understanding people’s preferences, connecting with consumers, and navigating the kind of design direction they are drawn to. Although we believe Boho’s true spirit thrives in physical spaces. That’s why we’re launching a Dhaka studio store—envisioned not just as retail, but as a creative community for artisans and innovators. We’ve only executed about 30% of our vision, with much more planned.” Bespoke Green Décor: Is the Market Ready? “My husband and I often wondered if the Bangladeshi market was ready to embrace Boho Bangladesh’s vision. Most people in our country get influenced by a lot of factors in making their choices of lifestyle. The truth is, it’s still an emerging industry, but it’s evolving. People are gradually becoming more appreciative of sustainable décor, though greater education and awareness are still needed. Encouragingly, we’ve received strong validation from creative professionals—especially architects, artists, and interior designers—who truly recognize the value of our work,” said Poroma. Balancing Purpose and Profit: The team notes the irony that natural raw materials are currently the costliest, making it difficult to balance purpose with profit. They plan to address this with the launch of their studio store, which is designed to boost business sustainability and unlock new growth avenues. Furthermore, Boho Bangladesh is continuously refining production techniques to ensure product durability and reduce maintenance needs. This commitment not only minimises the risk of erosion but also guarantees customers high-quality, long-lasting, sustainable pieces. The entire production process is sustainable, ensuring safety by using nature-extracted colours and renewable resources, employing eco-friendly heating with zero carbon emissions, and recycling all production waste. The brand’s X-factor is an environment that encourages creativity and collaboration regardless of background. They strategically attract talent nationwide who bring hereditary expertise to their craft. A store by the beach Boho Bangladesh is planning an exciting expansion with a studio store in Cox’s Bazar. The location directly inspires their aesthetic, drawing from the Mediterranean bohemian lifestyle. Designed as a community platform rather than just a shop, the store will offer tourists a unique experience, featuring panoramic sea views and room for performances—a space where, as the founders note, “creativity flows best in nature”. Written By Fariha Hossain

Architect Rashed and the Poetics of Practice
In the crowded clusters of Dhaka’s architectural offices—where every firm spoke in bold, predetermined tones—finding an original voice was never easy. For Architect Rashed Hassan Chowdhury, the journey began not with buildings, but with books and design experiments of all kinds. Encouraged by his elder brother to pursue architecture, he entered BUET carrying curiosity and a restless desire to make and learn. Even as a student, Rashed was never confined to one discipline. He moved fluidly between book design, graphic work, product design—anything that allowed imagination to unfold in tangible form. But the multiplicity of voices, the weight of tradition and pressure of trends, left him with a fundamental question: How does one discover one’s own architecture? Rashed’s answer, at least in the early years, was to do everything. His first role was as a researcher at BUET’s Green Architecture Cell, followed by a post as lecturer at the University of Asia Pacific. After office hours, he joined architects like Nahas Khalil, Marina Tabassum, and Mahmudul Anwar Riyaad on project-based work—each collaboration sharpening instincts and broadening vocabulary. And at night, in the chilekotha/attic of his brother’s office—with only a computer and printer—he began sketching the contours of his own practice. Sleep was rare, but happiness abundant. Eventually came the realization: energy without direction cannot sustain itself. “I was doing too much, but none of it was really going anywhere,” Rashed recalls. That reckoning pushed him to leave the safety of multiple jobs and commit to a singular vision. Out of that decision was born Dehsar Works—a multidisciplinary practice whose very name is simply the last-to-first spelling of “Rashed,” a gesture as honest and direct as the work it produces. Learning by Doing Dehsar Works is not merely an architecture office—it is a laboratory. For Rashed, design is not about formula but about process, about finding concept and clarity. “The design process excites me most. It still does, every single time,” he says. This philosophy is reflected in the kinds of projects he chooses and the way they evolve: adaptive reuse, experimentation with materials, finding beauty in imperfection, and above all, engaging with the everyday lives of users. The Blues Communications Office, a transformation of a warehouse into a bold new workspace, tested both his patience and creativity. The design called for a complex metal structure—one that contractors hesitated to take on. Instead of abandoning the idea, Rashed and his team decided to build it themselves. They formed a sister concern, aptly named Workshop, to execute the construction. Through trial, error, and persistence, they not only completed the project but also gained a wealth of knowledge about materials and making. Ajo Idea Space is perhaps the purest example of his ethos. Conceived as a café and gathering space, it was never meant to be a conventional air-conditioned box. Instead, it embraced openness, natural ventilation, and a certain looseness that invited people to linger. The pavilion-like structure, with its vaulted steel forms and porous screens, blurred the boundary between inside and outside. It embodied sustainability not as a checklist but as a lived experience: a place where people ate, conversed, and created in ways that felt organic. Another notable work is the Beximco Learning and Development Center, a lightweight, semi-circular hall framed with steel and clad in polycarbonate sheets. Here, the emphasis was on creating an affordable, sustainable, and flexible learning environment that could anticipate future uses. By designing with recyclability and climate responsiveness in mind, Rashed sought to redefine what corporate infrastructure could mean in Bangladesh. Similarly, the Artistry Marble & Granite Experience Center transformed an old warehouse into a gallery-like environment for natural stones. Rather than demolish and rebuild, the design preserved and reinterpreted the existing shell, reusing nearly half the materials. The result was a spatial narrative where light and texture interacted with surfaces, allowing visitors to experience stone not as a static product but as a dynamic material. Another iconic project of Rashed is Suvastu Rialto Tower, a contemporary commercial landmark in Dhanmondi. Developed by Suvastu Properties Ltd., the project embodies functionality, visibility, and refined contemporary design. Suvastu Rialto Tower is a 3-basement, ground plus 13-storey commercial building, developed on approximately 10 kathas of land. The vertical organization of the building efficiently accommodates parking, retail, and office functions, addressing both spatial optimization and urban density challenges. The architectural language of Suvastu Rialto Tower is distinctly modern, characterized by clean lines, transparency, and material contrast. The façade features a glass curtain wall system, combined with aluminium elements and contemporary detailing. The glass facades not only enhance the building’s aesthetic appeal but also maximizes daylight penetration, contributing to a pleasant and productive interior environment. A Philosophy of Effort Rashed is not shy about offering advice to the younger generation of architects. His words are sharp but encouraging: “Stop complaining and start enhancing your skills.” For him, the profession is not merely about constructing buildings but about learning by doing—whether in furniture, graphic design, or urban experiments. Bangladesh, in his eyes, is a land of vast opportunity, waiting for those willing to work with patience and integrity. “There is so much to do, but very few skilled people willing to put in the effort,” he says. The formal degree, while important, is not enough. Real growth, he believes, happens through curiosity, through the courage to try, to fail, and to learn. Toward a Different Future The story of Dehsar Works is, in many ways, the story of one architect’s relentless pursuit of authenticity. From a chilekotha room with a single computer to award-winning projects recognized internationally, the journey has been marked not just by structures built but by lessons learned. As Rashed continues to shape spaces that are adaptive, playful, and deeply contextual, he reminds us that architecture is less about monuments and more about moments: the

The Art of Playful Design A Look Inside BRAC University’s Child-Centric Sanctuary
A new chapter in early childhood care begins with the opening of the second BRAC University Daycare Centre, located in the vibrant Badda Campus of BRAC University, Dhaka. This thoughtfully designed facility serves as a sanctuary for children up to eight years old, offering a nurturing environment that prioritizes safety and development. Designed by Dwm4 Intrends, with an enchanting lighting scheme from Miro Lighting, the daycare centre is a dynamic and imaginative world where play, learning, and exploration intertwine, creating a joyful space for the children. A Palette of Softness and Imagination The daycare’s core design philosophy is built on a foundation of softness and playfulness. The space is defined by a serene Scandinavian colour palette of pastel shades—soft pinks, blues, and greens—that create a calming and inviting atmosphere. This selection of soft hues was a conscious decision to create a tranquil environment where children feel secure and at ease. Central to the design, this concept is also considered in all edges and volumes and is evident in the custom-made modular furniture, which features rounded edges to prevent bruises and generously cushioned surfaces for comfort. Thoughtful Zoning for a Comfortable Experience The daycare’s layout is thoughtfully divided into two primary zones: public and private. The public zone serves as a welcoming entry point for parents, where mothers can drop off their kids, change their clothes, or feed them. This area features an ergonomically designed washroom with sinks and toilets at child-friendly heights. The private zone is the heart of the daycare. It features a common activity area for all kids—a dynamic space for interaction, play, and learning. Adjacent to this is a sound-insulated nap room, a peaceful sanctuary exclusively for toddlers. This segregated room ensures a quiet and restful environment for sleep, with secure storage above the beds for personal belongings. This approach prioritises the comfort of children while ensuring that parents experience a sense of security and peace of mind. Materials in Design That Engage and Inspire The interiors reflect a calm design approach that is both impressive and functional. The vinyl floors are a durable choice, providing a soft, child-friendly surface that is easy to maintain. The walls are adorned with CNC-cut plywood cutouts that form geometric origami-style animals, such as giraffes and kangaroos, adding a unique texture and depth to the space. A notable feature of interior design is the vertical rock-climbing wall made from panels with child-friendly grips. This equipment helps the young children develop strength through adventurous play and is designed for those aged 4.5 years and older. This interactive design maximises floor space for other activities while promoting physical activity and overall development. When integrating an indoor climbing wall into a playroom, the child’s developmental stages and sensory needs were well-considered to ensure a stimulating and safe environment. Architect Daniel Haque shares, “Children at this age have a lot of curiosity and love to learn from playful shapes, so several playful interactive elements were incorporated in the design.” Overhead, snowflakes on the ceiling and house-shaped shelves on the walls introduce a sense of whimsy and also serve as visual cues to guide children. For hands-on learning, a pair of yellow, popsicle-shaped whiteboards is placed strategically, offering a fun way for children to express their creativity and learn. The pencil-shaped steel columns and child-sized furniture are used throughout the space, including a specially designed sofa that draws inspiration from the iconic “La Mamma” piece near the entrance, scaled down to suit the proportions of young children. The “La Mamma” furniture concept, also known as “Big Mama” or “Donna,” refers to Gaetano Pesce’s Up armchair. This iconic piece, introduced in 1969, is characterised by its distinctive shape and was initially made of foam. The armchair’s design has become a symbol of design and feminism, and a modern design classic. Prioritising Safety in Every Detail Safety was the number one priority throughout the design process. Architect Daniel Haque emphasises, “Special consideration was taken to soften all the edges; there’s no sharp corner here. Every edge has been wrapped with fabric. All switches and sockets are also placed above children’s height so that they can’t access them.” The furniture, floor, and wall materials were all selected with durability and safety in mind, proving that a playful and beautiful design can be achieved without compromising on security. This vibrant daycare was effectively designed by the lead architectural team of Mamnoon M. Chowdhury, Mahmudul Anwar Riyaad, Daniel Haque, and Md. Arifur Rahman. They worked in close association with architects Hasib Rehan and Md. Raduan Ahmed, and the construction was executed by Ar. Arifuzzaman Khan, Engr. Md. Omor Faruque, and Engr. Md. Tareq Rana, to create a practical environment specifically designed to meet the needs of young children. Written By Samira Ahsan

Nature Draped in Modern Elegance Story of BOHO Bangladesh
As we turn back towards nature and value the earth more than ever, are we equally ready to embrace green décor to adorn our spaces? Bangladesh has a rich tradition of ceramics, from glossy dinnerware to heritage terracotta. Yet when it comes to home décor, the exploration has often leaned on the familiar. Boho Bangladesh has taken on such a challenge with grace, weaving modern sensibilities into age-old elements of nature. Born by the sea in Cox’s Bazar, Boho Bangladesh grew from a vision to prove that sustainable living can be beautiful, versatile, and globally relevant. Their offerings span ceramics and pottery, organic and recycled textiles, home décor, and select limited-edition creations. To uncover the story of Boho Bangladesh—a brand redefining bespoke, eco-friendly home décor like never before, we sat down with its Chief Creative Officer and one of the co-founders, Poroma Shahrin, to trace their journey so far. Making of a green boutique lifestyle store: Partners in life and now in purpose, Poroma Shahrin and her better half ASM Asaduzzaman returned home, leaving their glorious career abroad, driven by a shared calling to nurture their roots. To them, BOHO was conceived from a desire to empower the raw, untapped resources of Bangladesh. They recognised that their nation’s rich, fertile land was capable of cultivating materials the world is now valuing more than ever. “The idea behind the brand was to reimagine heritage in its newest form—implementing innovation in ways that inspire young minds to engage with raw, natural materials that are often undervalued. While there are already a few pioneering brands in this field, I find their approach often lacks innovation. Synthetic products may look attractive at first, but they’re not sustainable. Our goal is to prove that natural, eco-friendly design can be just as appealing—when crafted with creativity and vision.” quotes Poroma Shahrin. With a display centre at The Muslin, Le Meridien Dhaka, Boho Bangladesh has been operating online since its inception. When asked about their online journey so far, Poroma said— “Our online presence has played a pivotal role in understanding people’s preferences, connecting with consumers, and navigating the kind of design direction they are drawn to. Although we believe Boho’s true spirit thrives in physical spaces. That’s why we’re launching a Dhaka studio store—envisioned not just as retail, but as a creative community for artisans and innovators. We’ve only executed about 30% of our vision, with much more planned.” Bespoke Green Décor: Is the Market Ready? “My husband and I often wondered if the Bangladeshi market was ready to embrace Boho Bangladesh’s vision. Most people in our country get influenced by a lot of factors in making their choices of lifestyle. The truth is, it’s still an emerging industry, but it’s evolving. People are gradually becoming more appreciative of sustainable décor, though greater education and awareness are still needed. Encouragingly, we’ve received strong validation from creative professionals—especially architects, artists, and interior designers—who truly recognize the value of our work,” said Poroma. Balancing Purpose and Profit: The team notes the irony that natural raw materials are currently the costliest, making it difficult to balance purpose with profit. They plan to address this with the launch of their studio store, which is designed to boost business sustainability and unlock new growth avenues. Furthermore, Boho Bangladesh is continuously refining production techniques to ensure product durability and reduce maintenance needs. This commitment not only minimises the risk of erosion but also guarantees customers high-quality, long-lasting, sustainable pieces. The entire production process is sustainable, ensuring safety by using nature-extracted colours and renewable resources, employing eco-friendly heating with zero carbon emissions, and recycling all production waste. The brand’s X-factor is an environment that encourages creativity and collaboration regardless of background. They strategically attract talent nationwide who bring hereditary expertise to their craft. A store by the beach Boho Bangladesh is planning an exciting expansion with a studio store in Cox’s Bazar. The location directly inspires their aesthetic, drawing from the Mediterranean bohemian lifestyle. Designed as a community platform rather than just a shop, the store will offer tourists a unique experience, featuring panoramic sea views and room for performances—a space where, as the founders note, “creativity flows best in nature”. Written By Fariha Hossain

