The Ceramic Expo Bangladesh-2022 was an event that brought in some 25,000 visitors and the ceramic verse under one roof. Customers and brands were connected throughout all day during the three-day-long expo, and at the end, the organising authority, Bangladesh Ceramic Manufacturers and Exporters Association (BCMEA), was overwhelmed by the tremendous response it received from the industry and the community.
It was the third expo which was initiated with sponsorship support from renowned national and international brands. Locally, BCMEA was blessed with three co-sponsors for the Ceramic Expo Bangladesh 2022 – Mir Ceramic, BHL Group, and Stella Luxury Sanitaryware. Dressed in their brand colours, the sponsors decorated their pavilions with the best from their catalog, hoping to gather leads,
showcase exclusives, and connect one business to another and directly with customers.
BHL Ceramic Company Ltd. introduced PERLA Sanitary ware at the Ceramic Expo Bangladesh-2022 BHL Group, a conglomerate with its flagship concern BHL Ceramic Company Ltd., having four ceramic brands under its housing, was a co-sponsor of the Ceramic Expo 2022. During the event, they showcased products from four of their brands, and the front-runner was the newly introduced Sanitaryware brand, Perla Sanitaryware. The conglomerate manufactures for BHL Ceramic, KONGFU Ceramic, VINCI Ceramic, and PERLA Sanitaryware, all of which were featured at the event. With a production capacity of 33,000 sq.m/a day, expected to become 40,000-sq.m/a day manufacturer soon, the emerging brands from BHL Group have stepped into the world of ceramics, and they hope to see the subsidiaries flourish.
Entering into BHL Ceramic Company Ltd. Pavilion at the expo, visitors saw the ambiance being set by a cadet grey overall backdrop. They saw their subtle blue logo above one entrance, elegantly carrying the name of the parent company. Under it reads “Driven with Integrity”. The basins from their newly introduced Perla Sanitaryware, along with commodes, and their tiles of varied sizes, were placed on walls and floor, as well as persuasively displayed to show how it would be when fitted. The front runner/star of the pavilion, the products from Perla Sanitaryware, shined throughout the event and had uniqueness in design and shape. The products from this segment are innovative, eco-friendly, extremely hygienic, and saves water. Furthermore, the company showcased its best sellers, and among its different products, there were 60×60mm High Glossy Tiles that had a shine like no other. The BHL Company Ltd. Pavilion received a special mention for one of the best pavilions decided by the jury during the awarding ceremony of the 2022 Ceramic Expo. The event went by smoothly as visitors poured in. The director of BHL Group, Mr. Sifat Arman, along with the Managing Director Mr. Shahedul Islam, graced the event with their presence. The pavilion brought in approximately 9,000-10,000 visitors in all three days providing representatives with countless leads that were later converted. Mir Ceramicof the reputable Mir Group showcased some of the bests A subsidiary of the esteemed Mir
Group, Mir Ceramic is one of the largest tile manufacturers in the country, and has embarked on a mission to introduce the strongest and longest lasting tiles in the market since 2001. The company was a Co-sponsor for 2022 Expo, and decorated their pavilion with outstanding products from their catalogue. Mir Ceramic has a pool of talent with years of experience behind the manufacturing process. And with that and more, consumers have seen them turn to a ceramic leader over the past two decades.
The company uses SACMI technology in its Mawna factory and sources raw materials from across the world,
fine picking for every aspect of the products it manufactures. At the Ceramic Expo 2022, Mir Ceramic had a pavilion dressed in green and white. A “20 years” ceiling-high structure commemorating Mir Ceramics’ 20 years of business and achievements stood proudly at an entrance. The first few products to attract the attention were floral and checkered designs on the walls. Among the products displayed, were the SERENA, portraying dark shades of grey in matte, and
DORA with its floral design, both 30×60cm in dimensions. The pavilion showcased two sizes, a rectangular shape with size 60×120cm and a square 80×80cm size, of the product REVENA which was the front runner at the pavilion alongside ALMINA. The products were beautifully showcased for the eyes of the visitors, which constituted of not only enthusiasts, but also designers, architects, and officials from real-estate companies. The Mir Ceramic pavilion won Silver for Best Pavilion of the Year and Bronze for the Most Interactive Pavilion by people’s choice during the award-giving ceremony.
Thousands of visitors came in during the event, and conversations were struck. The event proceeded towards an end, and countless leads gathered. From Mir Ceramic, Mr. Anwar Hosen (Asst. Manager, Sales and Marketing), Mr. Nirmal Shah (Deputy Manager, Sales and Marketing), Mr. Mizanur Rahman (Asst. Manager, Sales and Marketing), Mr. Faisal Mahmud (Executive, Sales and Marketing), Mr. Shamshuddin Ali Ahsan (Business Development Manager), Kazi Md Abdullah Faruq (GM Sales and Marketing) and Abdulla Al Zaman (Deputy Manager, Brand) graced the event with their presence. Co-Sponsor Stella Luxury Sanitaryware introduced Italian inspired designs and more Stella Luxury
Sanitaryware is a renowned brand and a trusted manufacturer of traditional and modern-day-minimalistic ceramic sanitary ware.
The company ventured into the ceramic market in 2011, and ever since, has been introducing world-class products at affordable prices. The factory of the company is located in Kaligonj, Gazipur, and in partnership with SACMI, uses European technology to make their products, offering features such as water-saving, anti-scratch, soft-closing seat covers, dual flush technology, and 44 per cent stronger than local standards. The 2022 Ceramic Expo saw Stella Luxury
Sanitary Ware highlight the products from the premium segment out of the catalog in their pavilion. We saw different shapes and sizes, from rectangular to oval counter basins, wash basins, high commodes, and a range of products in five light colours and two premium colours. Stella stands out when it comes to resourcefulness, as they always have replacement parts available.
The market is saturated with international products; Stella brings the same quality within a budget that doesn’t hurt the wallet. The research and development team looks at intricate details and rudimentary aspects of every product manufactured, considering the material and the law of physics when manufacturing. Walking into the pavilion of the company at the Ceramic Expo 2022, one could see glass panels and a light white interior that had a serene vibe to it. The commodes and basins were showcased as they would be when fitted and in compartments. In the middle of the pavilion was a setup of mild-coloured sofas for guests to sit on and discuss. Among the products, there were beautifully designed traditional and modern commodes, such as the one-piece commode Milana and the elegant oval-shaped Veronica. A mango-shaped tabletop basin called Savia was seen amongst the displayed. Along with it, there was a
rectangular tabletop basin with gold imprints under the glaze called the Flavia. The visitors crammed into the event because they were so impressed with the quality of the products. The pavilion was buzzing throughout the event and brought in approximately 10,000 visitors on all three days. Mr. Abdullah Al Arman, Brand Manager, and Mr. GM Kamrul Hasan, Head of Corporate Sales, Stella, both welcomed the visitors at the pavilion during the event.
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