Day: December 23, 2025
BBF honours 45 best brands of Bangladesh
Forty-five of the country’s leading names were recognised at the Best Brand Award, organised by the Bangladesh Brand Forum (BBF) on December 20. The ceremony, staged at Le Méridien Dhaka in partnership with nSearch Ltd, also unveiled the top 15 most loved brands of Bangladesh. Local companies once again dominated the rankings, with bKash Limited taking the top spot. RFL Houseware followed in second place, while Radhuni secured third. Among the other winners were household favourites, including Ispahani Mirzapore Tea, Grameenphone, Shwapno, Fresh Atta/Maida/Suzi, Close Up, Sunsilk Shampoo, Maggi 2 Minute Noodles, ACI Pure Salt, Parachute Advansed, Pran Mango Juice, Mojo, and Rupchanda Fortified Soyabean Oil. AMA Coffee was singled out as the “Most Emerging Brand of Bangladesh”, recognised for recording the steepest rise in brand equity across consecutive assessments. The evening featured a detailed presentation by Asif Mahamud, director of nSearch Ltd, who outlined the methodology behind the 2025 awards. The study spanned all eight divisions of the country, covering both urban and rural areas, and drew responses from 12,400 participants—equally split between men and women. The research relied on in-category evaluation through a brand equity index, combined with cross-category harmonisation using a multiplicative model to align parameters across different segments. Data were gathered through online and self-administered interviews across 45 categories. Launched in 2008, the Best Brand Award was conceived by BBF to inspire and honour the nation’s most loved brands. It celebrates success achieved through sustained, strategic effort. This year’s event was supported by several partners: International Advertising Association Bangladesh (IAAB) as strategic partner, Turkish Airlines as carrier partner, and the Marketing Society of Bangladesh (MSB) as knowledge partner. For this year’s event, Le Méridien Dhaka provided hospitality, while Backpage PR managed communications. Written by Tasmiah Chowdhury
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Leading Without Pause: Akij Ceramics wins Seventh Consecutive Best Brand Award
For the seventh consecutive year, Akij Ceramics has been honoured with the prestigious Best Brand Award 2025, a milestone that reinforces the brand’s unmatched leadership and enduring consumer trust in Bangladesh’s ceramic tiles industry. True leadership is defined not by a single achievement but by the ability to sustain excellence. In a rapidly evolving and competitive market, Akij Ceramics has consistently stayed ahead—setting the benchmark through uncompromising quality, continuous innovation, and a deep understanding of consumer expectations. Since first receiving the Best Brand Award in 2019, the brand has steadily strengthened its bond with consumers nationwide. Anchored in its guiding philosophy, “Promise of Perfection,” Akij Ceramics delivers products that seamlessly blend advanced technology, refined aesthetics, and dependable performance—shaping spaces with confidence and distinction. Organised by the Bangladesh Brand Forum, the Best Brand Award is among the country’s most credible recognitions, determined through extensive consumer research and expert evaluation. Earning this honour seven times in a row underscores the brand’s consistency, credibility, and influence within the industry. This exceptional consistency is further validated by the brand’s recognition as a “Superbrands” award winner for two terms (2023–24 and 2025–26), reaffirming Akij Ceramics’ position as one of the most trusted and admired brands in the country. As Akij Ceramics celebrates this landmark achievement, the brand remains focused on raising the bar even higher—driving innovation, elevating quality standards, and continuing to lead the ceramic industry with clarity, confidence, and purpose.
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Akij Board has won the Best Brand Award for two consecutive years in the Board Category
Akij Board has once again been honored with the Best Brand Award in the Wooden Board category at the Best Brand Awards 2025, marking its second consecutive win and reaffirming its position as the defining leader of the category since its inception. As the inaugural winner when the category was first introduced, Akij Board continues to set the benchmark for excellence, innovation, and customer empowerment in Bangladesh’s board industry. Organized by the Bangladesh Brand Forum, the Best Brand Awards honor brands that demonstrate consistent leadership, strong consumer trust, and long-term impact. Through a rigorous evaluation process based on consumer insights and expert analysis, Akij Board once again emerged as the standout choice, reinforcing its leadership in the Wooden Board category. Driven by its empowering philosophy, “Now You Can,” Akij Board has consistently expanded the boundaries of what is possible in surface solutions. From advanced technologies and refined finishes to a diversified portfolio of premium boards, the brand enables designers, craftsmen, and homeowners to translate vision into reality with confidence and creativity. This sustained recognition reflects Akij Board’s commitment to evolving with customer needs while shaping industry standards rather than following them. By combining reliability, performance, and forward-thinking design, the brand has transformed boards from functional materials into enablers of modern living and architectural expression. Winning this award for the second consecutive year underscores Akij Board’s role as the brand that defines the category it leads. As the journey continues, Akij Board remains focused on unlocking new possibilities, driving innovation responsibly, and staying true to its promise that with Akij Board, Now You Can.
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