Ceramic Bangladesh Magazine

Spotlight Featured

Spotlight Featured

Sustainability Summit 2024 and SDG Brand Champion Award Night Presented by AkijBashir Group

On 10th September, 2024, AkijBashir Group took center stage as the proud presenter of the Sustainability Summit 2024, an event that brought together thought leaders, industry experts and key stakeholders to discuss and promote sustainable development practices across various sectors in Bangladesh. The summit focused on the challenges and opportunities in achieving the United Nations Sustainable Development Goals (SDGs), emphasizing the role of businesses in driving sustainable growth. The day-long event featured a series of insightful panel discussions, keynote speeches, and Case Study, where experts shared best practices and innovative approaches to sustainability. Topics ranged from sustainable supply chains and green manufacturing to the role of technology in driving environmental stewardship. The summit provided a platform for meaningful dialogue, fostering collaborations that are essential for the country’s progress towards achieving its sustainability targets. As the day transitioned into the evening, the atmosphere was charged with anticipation for the SDG Brand Champion Award Night, also presented by AkijBashir Group. This prestigious awards ceremony recognized and celebrated the exceptional efforts of many Organizations and individuals who have made significant contributions to advancing the SDGs in Bangladesh.  The SDG Brand Champion Awards honored companies who have demonstrated leadership in sustainability, from reducing carbon footprints to enhancing social equity and economic inclusion. The winners were selected based on their innovative strategies, measurable impact, and commitment to creating a better future for all. Our honorable Managing Director, Sk Bashir Uddin, spoke at the Sustainability Summit 2024, proudly hosted by AkijBashir Group. He addressed how our Group is emphasizing its dedication to sustainability and its vision for a prosperous and sustainable Bangladesh. He highlighted how he integrated Zero Net to his factories and the importance of collaboration between the private sector, and civil society in achieving the SDGs, and reiterated AkijBashir Group’s commitment to leading by example in the journey towards sustainability. The event was a resounding success, leaving attendees inspired and motivated to continue their efforts in promoting sustainability in their respective fields. AkijBashir Group’s role as the presenter of both the Sustainability Summit 2024 and the SDG Brand Champion Award Night underscored the Group’s leadership and commitment to sustainable development, setting a benchmark for others to follow in the years to come.

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AkijBashir Group and Edison Real Estate Forge Strategic Partnership to Enhance Customer Experience

AkijBashir Group and Edison Real Estate Limited, have formed a strategic partnership to
enhance customer value and offer exclusive benefits. This collaboration will provide exclusive
perks to members of the Edison Royal Club, a loyalty program designed for Edison Real
Estate's esteemed clients.

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Spotlight Featured

Spotlight Artisan Ceramics at the forefront (04)

Amongst the Royal collection in the Buckingham Palace resides gold-covered renditions of Artisan Ceramics. From a company struggling to export, to winning the national export trophy five times in a row, Artisan Ceramics has seen 3 times expansion over the past few years. The entirety of a company’s growth and success inevitably relies on the decisions made internally. Artisan Ceramics Ltd. suffered significant loss until 2011. With new leadership under Finlays, and a change in the modality of business and redesigning, it now has a factory constructed across six acres of land in Sreepur, Gazipur, and a capacity of producing 10 million pieces of assorted premium quality porcelain tableware annually. The current expansion will raise this capacity to 22 million. Artisan Ceramics is an export-oriented tableware company that supplies to over 20 countries across Europe, America, and Asia, and has evolved into a leading manufacturer with no stop to its growth. The company has a contribution of 12-15 percent in the national export revenue. Surely, success in such a short time is a wonder on its own. To find out more, Ceramic Bangladesh Magazine author recently had the opportunity to discuss the adaptations of Artisan Ceramics that led to its success, with M. Mamunur Rashid, CEO of Artisan Ceramics Ltd. Here’s what we’ve learned:   The first adaptation Artisan knew Saggar firing was wasteful Saggar or Saguaro is a covering used over ceramic ware when under intensive firing in the kilns. This protection helps safeguard the ware from coming in direct contact with the Kiln, debris inside the kiln, and other gases and smoke. The problem with saggar firing is that the saggar heats up first and then transfers the heat to the product; this makes the process 15-hour long cycle. With Artisan’s adaptation, open and fast firing, it’s a six-hour firing process. “Time-wise and price-wise, Saggar is inefficient. Again, there is the cost of the man behind the machine,” says Mr. Rashid. Fired three times for a longer life! “I have traveled across more than 10 countries just to see the technology companies have adopted, and learned, that the type of products we tend to manufacture are widely unavailable,” said Mr. Rashid. “We have products that have been fired three times, which make them much more durable. These products are more popular in Europe since they are more durable and can withstand knives and forks,” he added. At Artisan, products are fired at high degrees of temperatures — 1330°C to 1350°C, about 100° higher than the global rivals. Discussing global demand with relevance to this particular firing process, we find: “The hard glaze we are using, makes the product stronger, more scratch-proof, and absorption free,” said Mr. Rashid. The global demand has shifted towards such products because of such features. Raw materials sourced from around the world Artisan Ceramics sources its raw materials from almost every corner of the globe –the UK, Germany, Italy, New Zealand, Vietnam, Japan, China, and India are some of them. The two types of minerals that make up for 50% of the body, feldspar, and quartz, are brought in from Rajasthan, India. The company also imports alumina which is used to make the body stronger and helps meet HoReCa standards. “Using the best quality raw material with a natural colour is important because the glaze is translucent and the body colour is what you see,” he said. These designs are in trend now and a personal favourite of Mr. Rashid. The company even imports from specific mines. Furthermore, Artisan buys the best quality gold from Heraeus Germany and colors from Izawa Pigments, Japan. Innovative Designs that go well with the trend, and the technology behind it. Artisan is constantly working on new designs. “We are innovating and have recently created double-layer body tea cup that keeps tea & coffee warm for a longer period of time,” Mr. Rashid mentioned. The design depends on customer trends and comes in cyclic order, says Mr. Rashid. Something that is currently trending are reactive glazes where you allow the finishing to be exactly how the kilns are making them fascinate many people. “Keeping up with the ever-evolving trends is a constant challenge, but traditional designs have resurfaced and are a popular preference now,” said Mr. Rashid. Artisan will be introducing a certain collection inspired by the Rajasthani culture. A designer from Sri Lanka by the name of Sudath Fernando is also coming in to train employees. Stay tuned with us for future features. Regarding technology, he said: “We want to make our factory fuel efficient. Our dryers are like ovens that collect heat and reuse it. I have visited a few factories in Europe and have seen how they are doing things, we have called SACMI, Italy, to help us upgrade.” The machines at Artisan’s factory are from the USA, the UK, Japan, Taiwan, and China. Artisan has taken green initiatives- they refine and reuse 90% of wastewater, collect rainwater in underground tanks, and reuse heat from the ovens. The company purifies water to the extent that it can be used for irrigation. “Every factory is concerned and the government is putting emphasis on sustainable approaches,” stated Mr. Rashid. Artisan’s plan to sell in bulk Following the recent expansion, Artisan is now concentrating on bulk buyers- examples would be hypermarkets. The marketing team is also trying to bring about a trend change by promoting the use of porcelain over bone china. This is because the water absorption of Bone China is high, it loses colour, and porcelain survives longer. Ultra Bone Porcelain: the newest innovation from Artisan Some customers are price-centric and some look for quality. That is why Artisan needed to innovate a new product retaining the same mechanical strength of pure porcelain and exceptional whiteness that was sure to win people over. Henceforth, came the Ultra Bone Porcelain. Mr. Rashid introduced a special body that can beat the competition and customers are willing to pay premium price for it. Artisan performs CSR Artisan gives education

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