Forty-five of the country’s leading names were recognised at the Best Brand Award, organised by the Bangladesh Brand Forum (BBF) on December 20.
The ceremony, staged at Le Méridien Dhaka in partnership with nSearch Ltd, also unveiled the top 15 most loved brands of Bangladesh.
Local companies once again dominated the rankings, with bKash Limited taking the top spot. RFL Houseware followed in second place, while Radhuni secured third.
Among the other winners were household favourites, including Ispahani Mirzapore Tea, Grameenphone, Shwapno, Fresh Atta/Maida/Suzi, Close Up, Sunsilk Shampoo, Maggi 2 Minute Noodles, ACI Pure Salt, Parachute Advansed, Pran Mango Juice, Mojo, and Rupchanda Fortified Soyabean Oil.
AMA Coffee was singled out as the “Most Emerging Brand of Bangladesh”, recognised for recording the steepest rise in brand equity across consecutive assessments.
The evening featured a detailed presentation by Asif Mahamud, director of nSearch Ltd, who outlined the methodology behind the 2025 awards.
The study spanned all eight divisions of the country, covering both urban and rural areas, and drew responses from 12,400 participants—equally split between men and women.
The research relied on in-category evaluation through a brand equity index, combined with cross-category harmonisation using a multiplicative model to align parameters across different segments.
Data were gathered through online and self-administered interviews across 45 categories.
Launched in 2008, the Best Brand Award was conceived by BBF to inspire and honour the nation’s most loved brands.
It celebrates success achieved through sustained, strategic effort.
This year’s event was supported by several partners: International Advertising Association Bangladesh (IAAB) as strategic partner, Turkish Airlines as carrier partner, and the Marketing Society of Bangladesh (MSB) as knowledge partner.
For this year’s event, Le Méridien Dhaka provided hospitality, while Backpage PR managed communications.
Written by Tasmiah Chowdhury
