For over a thousand years, ceramics have shaped civilizations—gracing grand palaces, elegant table settings, and timeless architectural masterpieces. Once a symbol of affluence, these exquisite creations gradually became integral to daily life.
Like the rest of the world, Bangladesh embraced ceramics. For years, the country relied on imports to meet its growing demand. But that era is now history. Today, Bangladesh’s ceramic industry stands strong, catering to domestic needs and expanding its footprint in international markets.
A Market Leader in Innovation
The ceramic sector thrives on three key pillars—ceramic tableware, tiles, and sanitaryware. Among the pioneers driving this evolution is X Ceramics Limited, a company synonymous with innovation and excellence. A subsidiary of Index Group, X Ceramics has played a vital role in positioning Bangladesh as a key player in the global ceramics market.
Founded in 2009 by visionary entrepreneur Mahin Mazher. X Ceramics began commercial operations in February 2010 as a Bangladesh-Italy joint venture.
From crafting exquisite designs to setting industry benchmarks, X Ceramics continues to push the boundaries of craftsmanship, resilience, and vision.
Game-Changing Innovations
X Ceramics has been a trailblazer, introducing groundbreaking innovations:
- Homogeneous 60×60 cm Tiles: Before this, the domestic market mainly featured 30×30 cm and 40×40 cm tiles. X Ceramics pioneered the production of larger homogeneous tiles.
- Polished Glazed Vitrified Tiles (PGVT): The first company in Bangladesh to introduce PGVT, raising the bar for durability and aesthetics.
- In 20x30cm tiles x ceramics bring the concept of light, deep and hi liter tiles. Before x ceramics there are concepts of decor & border concept.
- In 30x45cm tiles x ceramic first introduce digital print tiles.
- X ceramics is the first company who introduce soluble salt tiles in Bangladesh market.
- Specialty Tile Ranges: Exclusive collections such as Royal Wall Series, Anti-Slip 30×30 cm, Rock-X Series, Stone Shield, Temp Control Tiles and X Germy Proof—all designed for both functional and decorative excellence.
With state-of-the-art manufacturing facilities and a commitment to R&D, X Ceramics has diversified design possibilities and aligned with global architectural trends.
Expanding Horizons: Entering the Sanitaryware Market
With a stronghold in tiles, X Ceramics is now entering the sanitaryware segment, with commercial production expected to begin in March or April 2025.
A Leader in Bangladesh’s Porcelain & Ceramic Tiles Industry
X Ceramics is one of the largest porcelain and ceramic tile manufacturers in Bangladesh, focusing on eco-friendly production and customer satisfaction. With cutting-edge technology, it has redefined industry standards, setting a new benchmark for excellence.
X Ceramics proudly presents Bangladesh’s first Germi-Proof Jaynamaz tiles, offering 99% protection against harmful germs with advanced antimicrobial technology.
Versatility in Design & Durability: Quality That Lasts
X Ceramics offers a diverse range of tiles suitable for both residential and commercial spaces. Key features include:
- Easy to clean
- Superior durability (lasting over 20 years)
- Toxin-free composition
- Weather-resistant, adaptable to extreme conditions
- Water, moisture, and UV-resistant
- Sustainability at Its Core
Committed to environmentally responsible manufacturing, X Ceramics operates in an industrial zone in Gazipur’s Sreepur Upazila, located nearly 35 kilometers north of Dhaka, the capital of Bangladesh. The company strictly adheres to green practices, including:
- Rainwater & groundwater conservation
- Recycling facilities
- CFC-free cooling systems
- LED lighting & energy-efficient systems
- Solar power utilization
- Workplace Safety & Employee Well-being
X Ceramics prioritizes occupational health and safety, ensuring fair wages, timely payments, and employee benefits. The company fosters a responsible work environment with transparency in production.
“We are operating a round-the-clock Effluent Treatment Plant (ETP) to minimize the environmental impact and ensure the sustainability of our ceramic production process. By effectively treating wastewater, we aim to protect the local environment while upholding the highest standards of eco-friendly manufacturing,” said Mr Shahturur Rahman, Senior Vice President.
“We are also planning to implement recycling initiatives for waste materials. Additionally, heat management is a key concern, and we are exploring solutions to reduce heat emissions in our operations,” he said.
The Italian Touch: A Brand Synonymous with Quality
X Ceramics is widely recognized as the brand ambassador of Italian ceramic tiles in Bangladesh. After just two years, the company began importing tiles from Italy’s renowned Monika brand, solidifying its position as a premium tile provider in the market.
Shaping the Domestic and Export Markets
According to Shahturur Rahman, the company prioritizes:
- Design innovation
- Quality enhancement
- Expanded production capacity
- Research and development
Rahman noted that imports are declining due to the current political situation, making locally produced ceramics an increasingly attractive option. “We must break free from the fantasy of using foreign products. Our industry is fully capable of producing ceramics on par with international brands,” he said.
The demand for premium-quality tiles has been growing by around 10 percent annually over the past decade, driven by affluent customers. With rising global demand, export opportunities for high-end tiles are expanding.
Beyond Business: A Passion for Sports
X Ceramics has also made a mark in the sports industry as the proud owner of Sylhet Strikers in the Bangladesh Premier League (BPL), the country’s premier T20 cricket tournament.
With an unwavering commitment to excellence, X Ceramics is not just shaping the future of Bangladesh’s ceramic industry but also redefining global standards—one tile at a time.
Ceramic Industry Struggles: Urgent Call for Gas and SD Relief
Mr Shahturur urged the interim government to ensure a continuous gas supply and to remove the supplementary duty (SD) on local ceramic products to protect the industry.
He highlighted that overall production, including that of his company, has sharply declined in recent months due to the ongoing gas crisis.
“Challenges such as the gas shortage, price increases, SD, and rising operational costs have severely impacted the ceramic sector, turning it into a struggling industry,” Rahman added.
Sajibur Rahman
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