Sustainability, innovation, and design leadership define Meghna Ceramic Industries Ltd. (MCIL), a concern of Meghna Group of Industries (MGI).
Since its establishment in 2021 under the brand Fresh Ceramics, the company has rapidly grown into one of Bangladesh’s leading tile manufacturers while setting new benchmarks in responsible ceramic production.
Nestled in Ashariar Char of Meghnaghat, Sonargaon, Narayanganj — nearly 39 kilometres from the capital Dhaka — MCIL boasts the highest tile production capacity in Bangladesh at 51,000 square metres per day.
With cutting-edge machinery from the USA, Germany, Italy, and China, and Bangladesh’s longest kiln (261 metres) under a single shade, MCIL reflects both scale and vision.
But what truly distinguishes it is a deep commitment to sustainability and environmental stewardship, ensuring growth aligns with ecological responsibility and worker wellbeing.
Sustainability at the Core
AKM Ziaul Islam, chief operating officer at Meghna Ceramic, explained how Fresh Ceramics is working to remain true to its promise of “A Fresh Start to an Aesthetic Life.”
“We have designed our factory to minimise environmental impact while maximising efficiency.”
MCIL has taken six core initiatives:
- Zero Groundwater Dependency: Surface water treated in-house through a Water Treatment Plant (WTP). Wastewater is purified in an Effluent Treatment Plant (ETP) and safely discharged — ensuring a closed-loop water cycle.
- Emission-Free Operations: Kilns release only clean white vapour, with no carbon emissions or black smoke.
- Advanced Heat Management: Controlled heat systems eliminate external heat emissions, ensuring worker-friendly indoor conditions.
- Dust-Free Environment: A dust management system ensures minimal discharge, protecting workers and the community.
- Renewable Energy Integration: Solar panels feed into the company’s grid, reducing fossil fuel dependence.
- Daylight Optimisation: Architectural features reduce the need for artificial lighting, lowering electricity use.
Together, these initiatives underscore MCIL’s leadership in sustainable manufacturing and its role as a responsible industry pioneer.
“We designed the factory not only to protect the environment but also to ensure a safe, healthy, and efficient workplace for our employees,” Islam added.
Vision and Growth
“The vision behind MCIL was to redefine aesthetic living in Bangladesh by offering high-quality ceramic tile solutions that combine durability, functionality, and design,” Islam said.
Fresh Ceramics started with small-sized tiles before expanding across all ranges and surfaces. Known for glossy tiles with exceptional smoothness, it became the first in Bangladesh to introduce a full line of double charge tiles in three market-winning sizes.
Building on that success, MCIL now offers matt and matt-carving tiles, with its R&D team pushing innovation to match modern lifestyles. Nationwide, the brand has built a robust distribution network through dealers, retailers, and exclusive showrooms.
Its flagship display centre, “House of Aesthetics,” opened in Dhaka’s Hatirpool, with another underway in Chattogram.
Innovation and Technology
Meghna Ceramic has invested heavily in advanced laboratories and modern systems, ensuring precision, durability, and design superiority. Its laboratory is currently the most advanced in Bangladesh, capable of analysing raw materials and finished products with extreme precision.
Social Responsibility
“Our parent company, Meghna Group of Industries, is actively engaged in a wide range of CSR initiatives, contributing significantly to community development across Bangladesh,” said the COO.
“Uniquely, we have introduced an insurance policy — the first of its kind in Bangladesh’s tile industry — for over 3,000 tile fitters, recognising their essential role in the sector.”
Along with this, every year the “Eid Express” campaign is organised, through which the group ensures safe travel for lower-income tile labourers, workers, fitters, and store assistants at dealer showrooms. MCIL also takes pride in other efforts that the group undertakes to contribute to society.
“We have currently employed over 1,500 people across our factory, sales, distribution, and support departments. Women are working side by side with men, ensuring an inclusive and diverse workplace,” Islam added.
Meghna Ceramic also maintains a clean, safe, and climate-controlled work environment, where skilled and semi-/non-skilled individuals are hired and provided with on-the-job training to help them gain industry-relevant skills.
Challenges and Resilience
The ceramic industry faces hurdles such as raw material dependency, volatile energy prices, and high taxation.
“Over 90 percent of essential raw materials are imported, making manufacturers vulnerable to global fluctuations,” said Islam. MCIL tackles these challenges by running efficient production lines, sourcing through diversified suppliers, adopting renewable energy, and advocating for supportive policies.
Market Leadership and Future Outlook
Domestically, Fresh Ceramics has become the highest-selling tiles brand in Bangladesh. MCIL is confident of entering global markets soon, backed by international-standard production and competitive pricing.
Meghna Ceramic is preparing to expand into sanitaryware alongside new surface technologies and tile sizes. Its strategy balances nationwide reach with a growing focus on metropolitan and cluster markets.
“We actively gather market insights and conduct R&D to drive innovation. Our future expansion is designed to make Fresh Ceramics a complete lifestyle solution for customers,” Islam said.
Ready for the Global Market
MCIL is not just building for the local market — it’s thinking globally. Its advanced production lines, strict quality control, and trend-driven designs make it a strong candidate for international success.
“From the ground up, we built MCIL with a global mindset. Our plant layout, automation level, lab testing capabilities, and product design are all geared toward international markets. We’ve already received interest from buyers in the Middle East and Europe,” said Ziaul.
He emphasised the brand’s international readiness and commitment to excellence.
“Fresh Ceramics is not just a local brand — it’s designed for global demand. Whether it’s product innovation or packaging, we’ve benchmarked ourselves against top-tier global producers. Our leadership believes that only those companies that combine innovation with responsibility will survive in the global arena.”
Leading with Purpose
With sustainability at its core, innovation driving its growth, and responsibility guiding its social impact, Meghna Ceramic Industries Ltd. is not just producing tiles — it is shaping the future of Bangladesh’s ceramic industry.
Written by Sajibur Rahman
