In the captivating tapestry of Bangladesh’s ceramic industry, one name resonates as a beacon of creativity, dedication, and unwavering passion. That is Shahanawaz. With over three decades of commitment, Shahanawaz’s journey through the twists and turns of the ceramic sector has become a legendary one.
In a world where clay takes shape as both a canvas for creativity and a vessel of economic promise, our guide’s 31-year odyssey through the ceramic landscape has bestowed upon them wisdom as profound as the depths of their kilns. This tale weaves together the threads of vision, dedication, and unyielding passion that have not only shaped a thriving industry but have also given life to the dreams of countless artisans and entrepreneurs.
As we embark on this remarkable journey, we are about to step into the world where clay and ingenuity converge, where every piece of pottery tells a story, and where the patron’s 31-year legacy has molded Bangladesh’s ceramic sector into a vibrant, resilient, and enduring masterpiece. In an interview, on September 2023, Shahanawaz, the Executive Director of Mir Ceramic, candidly shared with us his experiences and insights from his remarkable journey.
Mr. Shahanawaz hails from the northern district Natore, where he completed his primary and high school education. He completed B.Com (Hons), M.Com (Marketing). Graduating in 1984, he ventured into the pharmaceutical sector in 1985, dedicating seven years to the field. However, the multinational pharmaceutical companies in Bangladesh faced challenges during the rule of HM Ershad, many leading foreign companies to exit the country. Consequently, Shahanawaz had to transition from the pharmaceutical sector. He joined Bengal Fine Ceramics on August 1992, marking the beginning of his career in the ceramic industry. Taking charge of the overseas department, he traveled extensively through various European countries, gaining valuable firsthand experience in the field. His foray into the ceramic sector continued when he assumed the role of senior marketing manager at Mir Ceramic Limited on May 2, 2004. Remarkably, he has been serving in this capacity at the company since then. In 2008, Shahanawaz furthered his education by completing an MBA.
Unhealthy Price Competition Takes a Toll on Bangladesh’s Ceramic Industry
The ceramic industry faces a blow from the detrimental impacts of unhealthy price competition, as he observed. The relentless pursuit of lower prices has triggered adverse consequences, posing significant challenges to the sector. This unhealthy competition not only compromises the profitability of ceramic enterprises but also undermines the overall sustainability of the industry. The race to offer the lowest prices has led to a compromised quality in products, impacting the reputation of the ceramic industry on the global stage. To address this issue, stakeholders must prioritise strategies that foster fair competition, innovation, and product differentiation. Collaborative efforts are essential to uplift the industry, ensuring its resilience and long-term success. By prioritising quality over cutthroat pricing, the sector in the country can regain its competitive edge and secure a sustainable future in the global market.
Unlocking Growth Potential: Shahanawaz Advocates FDI in the country’s Ceramic Industry
In a bid to take the sector to new heights, Mr. Shahanawaz, an influential figure in the industry, emphasises the pivotal role of foreign direct investment (FDI). Recognising the potential for substantial growth, he underscores the necessity of policy adjustments. Mr. Shahanawaz specifically highlights the pressing need to reduce import duties on raw materials, a key barrier hindering the sector’s expansion.
Reducing import duties on raw materials is identified as a strategic move to attract foreign investment, injecting vitality into the industry. By advocating these policy changes, he envisions a revitalised sector, capable of harnessing international investments. Such proactive measures not only address barriers but also position Bangladesh as a favourable destination for foreign investors, fostering innovation, technological advancement, and sustainable growth in the dynamic realm of ceramic manufacturing.
Shahanawaz’s Call for Urgent Action Amidst Ceramic Industry Crisis
Underlining the critical state of the sector, Shahanawaz addresses a 30 per cent production dip driven by a 26-27 per cent spike in gas prices, sparking a severe gas crisis. Advocating collaboration, he urges swift measures to stabilise prices and rejuvenate ceramic manufacturing for economic resilience. Apart from this, a dollar crisis has impacted letter of credit (L/C) openings, causing disruptions in the import of raw materials. Existing policies governing these transactions are under scrutiny as businesses grapple with uncertainties. This situation necessitates a reassessment of import practices and calls for adaptive policies to navigate the challenges posed by the current economic landscape.
Shahanawaz’s Vision for Sectoral Advancement
Shahanawaz envisions propelling the sector to new heights through the adoption of state-of-the-art technology and a strategic shift towards diversified product lines. His innovative approach emphasises steering away from conventional products, paving the way for transformative growth and positioning the industry at the forefront of innovation.
Shahanawaz’s Strategic Leadership at Mir Ceramic
Shahanawaz as an influential leader now steering Mir Ceramic, brings a wealth of expertise to this dynamic role. Under the visionary guidance of Mir Nasir Hossain, founder of the company and also former president of FBCCI, he champions a commitment to excellence that has defined Mir Ceramic since its inception in 2001. Leveraging state-of-the-art SACMI manufacturing equipment from Italy, the company stands as a beacon of quality in the Bangladeshi tiles industry.
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