15th Issue
Aarong Flagship Store A Symphony of Architecture, Design and Craft
Aarong, the flagship brand of BRAC, has long been a beacon of Bangladeshi craft and heritage. Since its founding in 1978, it has evolved from a humble platform supporting rural artisans into one of the most iconic lifestyle retailers in the country. At every stage of its journey, Aarong has remained dedicated to preserving traditional crafts while embracing innovation in design and retail. This commitment culminates in its latest and most ambitious endeavor: the Aarong Flagship Store in Dhanmondi. This isn’t just a new store; it’s a monumental celebration of Bangladeshi craftsmanship, culture, and creativity. With its grand opening, the Aarong Flagship Store has become the world’s largest craft store. Yet beyond the scale, it is the thoughtfulness of the design, the intricacy of the artistry, and the profound connection to Bangladesh’s heritage that make it truly remarkable. Here, architecture becomes a canvas, interiors breathe with narrative, and every art installation stands as a tribute to the nation’s soul. Weaving a Legacy in Concrete At the heart of Dhanmondi, where tradition meets the rhythm of urban life, stands a building that does more than offer products—it tells a story. The Aarong Flagship Outlet, designed by the visionary team at Synthesis Architects, is not merely a retail space—it is a woven fabric of heritage, memory, and movement. The design draws its soul from an age-old practice: weaving. For generations, Bangladeshi artisans have mastered the loom, interlacing threads into forms that embody both beauty and utility. This fundamental craft became the architectural metaphor—fluid, connected, and timeless. A singular, sweeping ribbon—symbolic of woven fabric—emerges from the ground, bends, flows, and re-emerges, wrapping the building in a gesture that is both gentle and bold. This ribbon, meticulously cast in handcrafted concrete, intertwines tradition with contemporary expression. It shields and shelters, filters light and air, and gracefully performs the roles of both skin and soul. Designing for Aarong, a brand synonymous with preserving and promoting Bangladeshi craftsmanship, was an exercise in alignment. It was about giving architectural form to a cultural mission. The interior was choreographed as an experience. Color, texture, and flow were orchestrated to tell stories of rural hands, tribal patterns, and generational skill. The internal movement—voids, escalators, panoramic lifts—echoes the interlacing of threads on a loom. The building doesn’t simply house craft; it embodies it. There were challenges—limited plot size, urban code restrictions, and the complex layering of customer experience. But like the imperfections in a handwoven textile, these constraints added to the character. The architects embraced a rare construction process involving custom shuttering techniques that fused handcrafted care with structural innovation. It was, in many ways, architecture as craft—thoughtful, tactile, and deeply human. The Aarong Flagship Outlet is more than a commercial destination—it is a living artifact. A building where the spirit of Bangladesh rises through poured concrete, where ribbons of history and modernity interlace, and where the vision of Synthesis Architects comes alive in every curve, corner, and corridor. Narratives in Space: Designing Aarong’s Interior Stepping inside Aarong’s Dhanmondi flagship store is like entering a carefully curated journey through the textures, colors, and stories of Bangladesh. The interior design—an inspired collaboration between DWm4 Intrends Ltd, KNMR Ltd – Quirk & Associates JV, and Aarong’s in-house team—transforms the space into something far more than a retail outlet. It becomes a living, breathing storybook. From the outset, Aarong’s internal creative team played a vital role in shaping the vision. With deep roots in the brand’s philosophy and a nuanced understanding of its audience, they ensured the design remained authentically rooted in Bangladeshi heritage while pushing the boundaries of modern retail aesthetics. Guided by a philosophy rooted in transparency, movement, and nature, the space invites exploration. A rich interplay of materials, tones, and layers creates a rhythmic flow throughout the store. The tactile warmth of crafted surfaces, the strategic use of natural light, and the organic integration of greenery collectively form an ambiance that is both calming and dynamic. Each area reveals a distinct narrative, woven through thoughtful transitions that guide visitors from one crafted world to another. Every detail reflects a broader intention: to connect the threads of past and present, tradition and innovation, artisans and their audience. The space becomes part of the product’s story, amplifying its meaning and value. Executed with precision and artistry by the expert team at Charuta Limited, the interior fit-out brings this collective vision to life. At the heart of this journey was the dedicated team of architects and designers from Aarong, whose cultural insight and creative vision shaped an environment that celebrates both legacy and innovation . Art Installations: Where Stories and Spaces Intertwine Beyond architecture and interiors, the Aarong Flagship Store stands out for its large-scale art installations—transforming it from a retail space into a cultural landmark. Each piece, created by a blend of independent artists and Aarong’s in-house team, captures a different facet of Bangladeshi life and heritage. The Great Arena: A Monumental Nakshi Kantha Designed by Samiul Alam Himel in collaboration with Aarong’s in-house team, this towering four-story installation reimagines the storytelling tradition of Nakshi Kantha in architectural form. Traditionally stitched by rural women to document everyday life, these narrative quilts are here translated into flowing sculptural lines and vivid, layered colors. Titled “MohaArongo: The Great Arena,” the piece stretches 44 feet high and 10 feet wide, handcrafted over six months by 250 artisans from rural Bangladesh. The work is not only monumental in scale but also in meaning. Created from repurposed fabrics, salvaged beads, and discarded ornaments, it embodies a philosophy of renewal and resilience. The piece weaves a narrative journey through rural life, folklore, urban aspirations, and cosmic imagination—stitched in intricate Nakshi Kantha techniques drawn from Aarong’s archives and reinterpreted across various fabrics. Orange threads guide the eye through this swirling story, culminating in motifs like peacocks, trees of life, and village fairs, each carrying hidden stories within their forms. Rising through the central atrium, the installation invites viewers to look upward and
Read More
PEOPLES CERAMIC INDUSTRIES Clay, Fire, Art: A Story of Dreams
As the morning sun gently illuminates glass windows and casts playful shadows on the floor, a new day’s story unfolds. Beyond the city’s hustle and bustle, skilled hands at Peoples Ceramic Industries Limited (PCI) work tirelessly to craft each perfect piece—an extraordinary fusion of clay, fire, and creativity. Today, Bangladesh’s ceramic industry has evolved far beyond home décor into a globally recognised brand. At the forefront of this transformation is PCI. Established in 1962—originally known and registered as Pakistan Ceramic Industries Ltd.—the company has grown over 63 years into one of the nation’s oldest and most respected ceramic manufacturers. Its reputation for high-quality porcelain tableware, sustainable technology, and a robust international presence speaks for itself. In this edition of Ceramic Bangladesh, we sat down with Lutfur Rahman, the Managing Director of Peoples Ceramic Industries Ltd. A visionary in his own right, Lutfur has both preserved and expanded his father’s legacy, positioning PCI as a key player in Bangladesh’s industrial evolution. A Legacy Built on Vision and Integrity Lutfur Rahman began the interview by proudly showing a photograph of his father, Ansar Uddin Ahmed—the mastermind behind Peoples Ceramic. A civil engineer who graduated from Ahsanullah Engineering College (now BUET) in 1947, Ansar Uddin was driven by an enduring desire to serve his country—not through bureaucracy but by creating something truly meaningful. After a brief stint in the government sector, he pursued his entrepreneurial dreams. In the early 1950s, he founded United Engineers, securing a first-class license from the government. His firm was responsible for several prominent constructions that still stand today, including the Ceramic Institute in Tejgaon, Dhaka Polytechnic Institute, and Chittagong Medical College and Hospital. It was during his frequent visits to the Ceramic Institute that the idea for a ceramic factory was born. Reflecting on his father’s journey, Lutfur shared, “The relationship between children and their parents has always been special. I grew up watching my father work relentlessly, with my mother by his side supporting every step. His singular desire was to create a new industry and leave behind porcelain tableware as a legacy to improve the quality of life for our people. To realize this dream, he embarked on a long, challenging journey filled with obstacles. He always said, ‘To achieve something, one has to give up something, and there is no shortcut to building a solid foundation.’” The Birth of Peoples Ceramic In 1962, Peoples Ceramic Industries Ltd. was established with a clear and powerful vision—to provide affordable porcelain tableware for ordinary people. At a time when ceramic products were considered a luxury, Mr. Ahmed aimed to bring dignity and elegance to everyday dining. The company chose to manufacture European-style tableware, targeting both local tastes and future export opportunities. By 1982, PCI had successfully entered the international market, with its porcelain products welcomed in Holland and the United Kingdom. Located in the Tongi Industrial Area—a prominent industrial zone in Gazipur, just 20 kilometers from Dhaka—PCI started with basic housewares, tea cups, and saucers designed primarily for restaurant use. Over time, the product line expanded to include institutional ranges catering to hotels, restaurants, and the broader hospitality sector. Reflecting on the company’s humble beginnings, Lutfur recalled, “Peoples Ceramic was established in 1962, with the technical support of Sone Ceramic, Japan. At that time, Japanese engineers stayed in Dhaka to supervise the installation and production process. In the early days, our factory ran on furnace oil, and our products gained popularity right from the start.” Mr. Ansar Uddin Ahmed, who served as managing director of both Peoples Ceramic Industries and Standard Ceramic Industries Ltd., passed away on August 17, 2005. He also served as the first President of the BCMEA from 1992 to 2002, playing a vital role in revolutionising the export of local ceramics. “Tajma Ceramics, established in 1959, was the pioneer in manufacturing earthenware. However, PCI was the first to introduce porcelain production in Bangladesh,” Lutfur explained. According to him, PCI was formally inaugurated by then Industries Minister Dewan Basit and the Japanese Ambassador, with commercial production beginning on June 23, 1966. Overcoming Challenges and Embracing Innovation Marketing large-scale production in the early years posed a significant challenge. To overcome this, Mr. Ahmed ventured into the Pakistani market, successfully competing against two established factories. PCI’s hard-grade porcelain quickly won acceptance, carving out its niche within the subcontinental market. The company has consistently invested in state-of-the-art technology, global raw material sourcing, and upgraded machinery to guarantee quality and cost-effectiveness. This forward-thinking approach has enabled PCI to stay ahead of industry trends for decades. In 2009, the company introduced decal printing—initially using basic logos—and by 2012 had established a fully automated decal printing facility, expanding its design capabilities and reinforcing its brand identity. Aesthetic Diversity: Designs That Tell a Story Today, PCI offers a diverse range of tableware, neatly categorized into housewares, hotelware, and giftware. The company produces approximately 13 million pieces of porcelain tableware annually and employs nearly 712 people. These milestones stand as a tribute to its commitment to quality and innovation. The Road Ahead: Legacy and Vision Under Lutfur Rahman’s leadership, PCI continues to honor his father’s legacy with dedication and innovation. The company has adopted sustainable production practices and is actively exploring new export markets. As Lutfur puts it, “We still hold on to the principles my father set—quality, integrity, and making ceramics accessible for all. Our goal is not only to serve our customers but also to contribute to the country’s economic and industrial growth.” Looking to the future, PCI is exploring renewable energy integration, digital production processes, and expanding its footprint into emerging markets in Asia and Africa. As Bangladesh’s ceramic industry gains global prestige, Peoples Ceramic Industries Ltd. remains at its heart—a symbol of dreams forged in clay and fire, shaped by vision, and driven by a commitment to excellence. Maximizing Waste Utilization in Ceramic Production PCI is also a leader in sustainable practices. “We actively reclaim ceramic scraps at various stages of production—including the green (unfired), bisque
Read More
Celebrating 5 Years of Success of the Sponsors and Patrons Recognition
Shaping Bangladesh was one of the most prestigious events of Ceramic Bangladesh Magazine, organized by BCMEA (Bangladesh Ceramic Manufacturers and Exporters Association). The event gathered many renowned and well-known architects, engineers, industry leaders, and industry personnel from different sectors under one roof. It was a different way of introducing the new ways of rebuilding and reshaping Bangladesh with many unique and extraordinary ideas and thinking of brilliant minds and visionary individuals of the country. Without the support of the sponsors, the event would never have happened in reality. It was the encouragement, support, and dedication of the valuable sponsors who have come forward to make this event successful and create a new buzz in the town. On that note, special thanks to all the sponsors and partners of the event for making a special and notable contribution to the event and playing their part crucially. Valued Sponsors of Shaping Bangladesh Special recognition and deepest gratitude to the valued sponsors and partners for providing their invaluable support. Their generous contribution has played a significant role in making this event possible and helping BCMEA bring all the valuable communities together to promote a meaningful experience. The valued sponsors of Shaping Bangladesh were: • Platinum Sponsor: Akij Ceramics Limited • Powered by Sponsors: Meghna Ceramic Industries Limited. and X Ceramics Limited • Associated Sponsors: Sheltech Ceramics Limited, DBL Ceramics Limited, Mir Ceramic Limited Event Partners: • Gift Partner: RAK Ceramics (BD,) Ltd. • Media Partner: The Business Standard • Hospitality Partner: Dhaka Regency and Chuti Resort • Wardrobe Partner: Fiero • Other Supporting Partners: 01. BHL Ceramic Co. Ltd., 02. Mirpur Ceramic Works Ltd., 03. Ali Ceramic Ind. Ltd., 04. Adroit Swimming Ltd., 05. Nupami BD Ltd., 06. Amber Board Mills Ltd., 07. Lonon BD BCMEA and Ceramic Bangladesh Magazine are extremely grateful and honored by their presence and collaboration for the event, and they also look forward to continuing these valuable relationships in the future by working together. Top 5 Contributors in 5 years journey of Ceramic Bangladesh Magazine Shaping Bangladesh was not only an event to gather the brilliant minds, but it was also a remarkable celebration for the 5-year successful journey of Ceramic Bangladesh Magazine. BCMEA and Ceramic Bangladesh Magazine expressed their heartfelt gratitude to the constant supporters of the publication. Here are the top 5 contributors of the Ceramic Bangladesh Magazine in last 5 years who have helped to sustain the publication and allowed the magazine to grow, evolve, and continue delivering quality content to the readers, and showcase unique and extraordinary stories through the lenses of writers and photographers. Moreover, the continuous and unwavering belief in the publication was the cornerstone of this event’s success. The partnership has made the event more meaningful. BCMEA and Ceramic Bangladesh Magazine are truly honored to have all the sponsors, partners, and contributors by their side and look forward to continuing this journey together by building more impactful and significant years ahead.
Read More
Celebrating 5 Years of Success
The soft glow of chandeliers illuminated the polished ceramic tiles as industry leaders, architects, and innovators gathered at the Sheraton Hotel in Dhaka. The air was filled with excitement as enthusiasts and professionals came together to celebrate the 5th anniversary of Ceramic Bangladesh Magazine. The event, styled “Shaping Bangladesh: Designing Tomorrow, Building Today,” was more than just a conference — it was a call to action for Bangladesh’s construction, real estate, and ceramic industries to embrace sustainability, innovation, and resilience. This milestone event marked a significant achievement for the publication, which has become a cornerstone of the ceramic industry in Bangladesh. Held on 30 January 2025, the event brought together experts to discuss the evolving landscape of architecture, engineering, and sustainable building materials. From leading ceramic manufacturers to top architects, the gathering aimed to chart a vision for a greener, more efficient Bangladesh. Preparing for the Future and Post-LDC Impact One of the central themes was Bangladesh’s upcoming graduation from its least-developed country (LDC) status in 2026. Chief guest SK Bashiruddin, Commerce Adviser to the interim government, emphasised the need for businesses to prepare for the challenges ahead. “In the coming years, Bangladesh will face numerous challenges following the LDC graduation. Innovation is crucial for progress. Corruption and bureaucratic complexities have hindered business growth over the past 15 years, but our focus should be on sustainability to foster industrial growth,” he said. He called for collaboration among stakeholders to lower operational costs, innovate, and create a more business-friendly environment. He acknowledged the ceramic industry’s contributions, commending entrepreneurs for their innovative products that enhance both aesthetics and functionality in modern infrastructure. Special guest, RAJUK Chairman Major General (retd) Mohammad Siddiqur Rahman Sarker, stated that even 100-storey buildings would be permitted if built in an environmentally friendly manner. Hence, the DAP (Detailed Area Plan) is being amended. The seminar commenced with a grand welcome address by Mr. Irfan Uddin, the Editor-in-Chief of Ceramic Bangladesh Magazine, who reflected on its journey over the past five years. He expressed gratitude to the readers, contributors, and industry partners who have supported the magazine’s mission to promote and celebrate the country’s ceramic industry. Innovation & Sustainability in Construction The event featured two thought-provoking panel discussions. The first session, “Innovation for a Sustainable Future: Exploring Material Innovations & Sustainability,” moderated by Dr. Amir Ahmed, Associate Professor and Head of the Department of Real Estate at Daffodil International University, focused on cutting-edge sustainable materials and circular economy principles in the real estate and construction sector. The second session, “Building a Greener Future: The Role of Sustainability in Architecture,” led by Architect Zannat Jui, explored green building certifications, passive design strategies, and the role of technology in climate-resilient infrastructure. Several notable speakers included esteemed professors and architects, such as former BUET Prof. Dr. M Shamim Z Bosunia, Architect Prof. Abu Sayeed M Ahmed, Ar. Prof. Rafiq Azam, Ar. Jalal Ahmed, Ar. Nazli Hussain, Ar. Bayejid Mahbub Khondker, Ar. Didarul Islam Bhuiyan Dipu, Ar. Khondoker Asifuzzaman Rajan, RAJUK Chief Engineer Mohammad Nurul Islam, Engr. Shamsul Alam, Executive Director (Design) of Concord Real Estate Limited Ar. Faisal Ahmed, Managing Director of BTI Engr. Faizur Rahman Khan, Chief Operating Officer of AkijBashir Group Mohammad Khourshed Alam, Chief Operating Officer of Meghna Ceramics Industries AKM Ziaul Islam, Director of GPH Ispat Salehin Musfique Sadaf, Chief Business Officer of Metrocem Cement Ltd. Asadul Haque Sufyani, Consultant of Khadim Ceramics Babor Hossain, and Senior Vice President of BCMEA Mohammad Mamunur Rashid emphasized on the vital role Ceramic Bangladesh Magazine has played in showcasing architectural innovations. Ar. Professor Rafiq Azam, the Principal Architect of SHATOTTO Architecture for Green Living, and Ar. Professor Dr. Abu Sayeed M. Ahmed, the President of the Institute of Architects Bangladesh (IAB), delivered two distinct keynote speeches titled “The Art of Social Changes” and “Reviving the Roots: Conservation and Restoration Progress in Bangladesh,” respectively. Chief Operating Officer (COO) of AkijBashir Group Mohammad Khourshed Alam said the crisis of gas and electricity is the biggest challenge for industries in the country right now. Gas is crucial for the ceramic industry’s development. “However, we have to focus on solar energy to continue industries. Technology adaptation should be focused as well,” he added. AKM Ziaul Islam, Chief Operating Officer (COO) of Meghna Ceramic Ind. Ltd, said the ceramic industry has huge opportunities. There is a need to increase the interaction between industries and academia. Salehin Musfique Sadaf, Director of Strategy & Transformation at GPH Ispat, emphasized that Bangladesh lacks sufficient raw materials to meet its demands. He pointed out that energy sources such as gas or coal are also considered raw materials. Therefore, the country must focus on adequate coal as a locally cheaper energy source and adopting recycling methods to increase the use of recycled construction materials. He stressed the importance of research and development (R&D) in achieving these goals. Role of the Ceramic Industry BCMEA President Moynul Islam reiterated the ceramic industry’s commitment to sustainability, highlighting the need for government support and private sector collaboration to foster long-term growth and global competitiveness. Industry leaders stressed the need for increased research and development (R&D) in using recycled construction materials and ensuring sustainable building practices. As Bangladesh moves toward rapid urbanisation and economic transformation, “Shaping Bangladesh: Designing Tomorrow, Building Today” underscored the need for innovation, sustainability, and resilience. The discussions at the event served as blueprints for a more sustainable Bangladesh. Moynul Islam also said, “Bangladesh’s upcoming LDC graduation in 2026 presents many challenges for the local ceramic industry. With the loss of preferential market access, export tariffs are likely to increase, making our products less competitive in global markets. In addition, imports will also increase due to trade liberalization and FTAs in the post-LDC period. To maintain our position, we must focus on innovation, quality enhancement, and cost efficiency. Strengthening partnerships, investing in modern technologies, and adopting sustainable practices will be key to navigating this transition and positioning Bangladesh as a trusted ceramic exporter in the region.” Sustainability Efforts Mohammad Mamunur Rashid, Senior
Read More
Total views : 22390
