Ceramic Bangladesh Magazine

8TH ISSUE

8TH ISSUE

Elevated Expressway A new milestone in communications in Dhaka

The First Dhaka Elevated Expressway (FDEE) is called a ‘new milestone’ in communications and the project is being implemented under Public-Private Partnership (PPP) arrangement to alleviate traffic congestion in and around the capital. It has already been visible after inauguration of a portion of total of 46.73-kilometre-length with ramps, including a main elevated section spanning 19.73 km in the city. Prime Minister Sheikh Hasina inaugurated the 11.5 km part of it between Hazrat Shahjalal International Airport and Farmgate section, on September 2 with the key objective to shorten the lead time for exports and imports activities. Now people can travel the Airport-Farmgate site in 10 minutes thanks to the FDEE inauguration in the densely populated city. It often takes two hours to travel the 11.5 km due to severe traffic congestion. According to the First Dhaka Elevated Expressway Company Ltd, the total of 46.73-km-long elevated expressway is covering Airport, Kawla, Kuril, Banani, Mohakhali, Tejgaon, Magbazar, Kamalapur, Sayedabad, Jatrabari to Kutubkhali on the Dhaka-Chattogram highway. The entire expressway is expected to be opened for vehicles from Tejgaon to KutubKhali in June 2024. The FDEE project involves construction of a four-lane main carriageway and one elevated link road, comprising: four-lane dual main carriageway of a total length of 19.73 kilometers. It has a four-lane dual link-road carriageway of a total length of 3.1 kilometers. 32 on-off ramps including 16 on-ramps and 16 off-ramps (one-lane carriageway of 5.5 meter width) of a total length of 23.9 kilometers with 8 toll plazas and 43 toll collection booths. Besides the main four-lane dual carriageway and two suspended termini at its ends, it has five interchanges, two elevated links. The approximate total length of the main carriageway Expressway is about 46.73 km including 19.73 km main flyover and 31 km ramps and elevated links. Dhaka-Ashulia, Dhaka-Narayanganj and Dhaka-Chittagong expressways will also be connected with this elevated expressway in future. The project is one of the largest infrastructure projects taken up by the incumbent government spending a total of Tk 13,858 crore to ease traffic congestion. Of them, the cost of Airport-Farmgate section was Tk 8,940 crore. However, the FDEE project is being implemented under the PPP process between the government of Bangladesh, represented by the Bangladesh Bridge Authority (BBA), and the Italian-Thai Development Company Limited (ITD Group), represented by the First Dhaka Elevated Expressway (FDEE) Co. Ltd. According to the authority, around 80,000 vehicles can run on the FDEE a day. Chinese firm China Shandong International Economic and Technical Corporation, one of the three private partners of the PPP project, will operate the control centre. The FDEE is offlimits to three-wheelers and motorcycles. Other vehicles run on the structure at a maximum speed of 60km per hour in expressway and 40km per hour in ramps at the beginning. BRTC bus services commenced on the Expressway. The non-stop service, which began initially, runs with eight double-decker buses from Farmgate to the Airport. Road Transport and Highways authority said cars, SUVs, microbuses with fewer than 16 seats, and trucks with a capacity of less than three tonnes will pay Tk 80 for using the expressway. Trucks with six wheels will pay Tk 320, those with more than six wheels Tk 400, and buses with 16 or more seats Tk 160.  Payment is being processed through e-ticketing. Local construction industries are thriving At least 10 local companies are making and supplying materials, such as cement, steel, stone and paint, for constructing the country’s first elevated expressway. Local products in place of imported alternatives are also being used in this mega project. This is not only saving foreign currency but also building the capacity of the local companies. A major portion of the Tk 8,940 crore project is being constructed using local materials. Of the 10 local contributors, six are cement companies while two are steel makers and the others make paint and PVC products. The cement makers are: Shah Cement, Crown Cement, Bashundhara Industrial Complex, Heidelberg Cement, Seven Rings Cement and Premier Cement. The BSRM and GPH Ispat are providing steel for the project while two concerns of RFL Group — RFL Pipe and Fittings, and Rainbow Paints — are supplying necessary pipes and road marking materials. RN Paul, managing director of RFL Group, said they are providing waste and rainwater pipes and fittings for the drainage system of the elevated expressway as well as road marking materials. Mr Paul explained that if local companies do not provide the required construction materials, then they would have to be imported at the cost of huge sums of foreign currency. “So, local companies benefited and also the process helped save foreign currency through such cooperation,” he said. Till September 2023, a total of 66,000 tonnes of steel has been used in the elevated expressway project, with BSRM contributing a majority 52,000 tonnes (80%). Tapan Sengupta, deputy managing director of BSRM, acknowledged that involvement in this type of large project helps local construction material companies grow their capacity and achieve global standards. Sheikh Masadul Alam Masud, founder chairman of the Bangladesh Steel Manufacturers Association, said the local steelmaking capacity has nearly doubled to about 9 million tonnes over the past decade. Local cement manufacturers have increased their production capacity to 6 million tonnes per annum while it was 2 million tonnes annually just 10 years ago. Back to history In January 2011, the certificate authority (CA) was signed between Bangladesh government, represented by Bridges Division, the Ministry of Road Transport and Bridges, acted through Bangladesh Bridge Authority (together the “grantor”), and First Dhaka Elevated Expressway (FDEE) company limited (the “concessionaire”). The ITD, the largest construction company in Thailand, established first Dhaka Elevated Expressway Company Limited (“FDEE”) as a 100%-owned special purpose vehicle, registered in Bangladesh, to accede ITD as the concessionaire in the concession agreement for implementation of the project. The BBA signed deal with Italian-Thai Development Public Company to build the FDEE at a cost of Tk 8,703 crore in January 2011. The agreement was revised and inked again in

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8TH ISSUE

Industry awareness necessary for safe, environment-friendly LPG: Omera CEO

Industry awareness necessary for safe, environment-friendly LPG: Omera CEO Uninterrupted supply of natural gas at the proper pressure is essential as a fuel for the ceramic industry. However, currently, most of the industries are not getting it timely and properly. So, the use of alternative gas is increasing. And in continuity of this, the use of Liquid Petroleum Gas (LPG) has started in the ceramic industry, though it is a bit expensive. According to Petrobangla currently the natural gas demand in the country is about 4000 million (MMCFD). Supply is 2700-2800 mmcfd. Of this, 700 to 800 mmcfd is being supplied from imported Liquid Natural Gas (LNG). There is a shortfall between demand and supply about 1200-1300 mmcfd. A large ceramic company needs at least 900 tonnes LPG a month, if it is used there. In all, around 65,000 tonnes LPG is needed in 70 ceramic companies of the country every month, if they continue production in their factories based on LPG only. The demand for increasing gradually in both ceramic and apparel industry following environment issues and energy shortage. Omera LPG now the market leader In eight years of operation, Omera LPG has become the market leader with the highest market share in the country’s LPG sector. It is known for high safety standards, consistent LPG supply round the year and excellent customer service (Hotline 16797). Omera imports LPG from the Middle East countries including Saudi Arabia and Qatar as well as the USA, and shipping it to Kutubdia of Cox’s Bazar by very large gas carriers (VLGC). Then, the LPG is transferred to smaller LPG ships (coasters) by ship-to-ship transfer. The coaster vessels make onward delivery of LPG to their plants in Chattogram and Mongla. They also sell LPG from the VLGC to other operators. Omera stores and bottles the LPG in its five plants of different locations in Bangladesh. The gas is bottled in 5kg, 12kg, 25kg, 35kg and 45kg gas cylinders. After fulfilling national demand, it is exporting the LPG to seven north-east states of India. Its sister concern, Omera Cylinders limited, manufactures LPG cylinder factory in Habiganj district. It exports to African countries. Omera Cylinders Limited is manutacturing new cylinders and retesting/refurbishing cylinders of third party LPG operators Bangladesh. Now the total import of LPG for Bangladesh is approximately 1,20,000 tonnes per month. Omera sells around 27,000 tonnes a month through retail, industrial, auto gas and export. Its group also sells LPG to other operators from the VLGC. So, in total its LPG supply to Bangladesh stands at 45,000 tonnes a month. With more than 35,000 retailers and over 5 million cylinders in residents across Bangladesh, Omera aims to cater the demand of environment-friendly LPG for all segments. LPG’s demand will double by 2030. In 2022, Omera noticed that industries were increasingly seeking energy to heat their boilers and furnaces. Then, it started a new division named ‘Omera Priority’ which brings the most secure and reliable LPG solution for an industrial heating needs. Tanzeem Chowdhury claimed, LPG price is now lower than diesel’s as the government has withdrawn subsidy on the fuel oil. Besides, the industrialists complain about not getting pipe gas properly. So they lean to use LPG. He said that LPGS price is somewhat high compared to natural gas as the government i providing subsidy on pipe gas. But now LPG price is lower than diesel/furnace oil as the government has withdrawn subsidy on diesel. The price of LPG Is Tk 107- per kg while diesel Tk 109 each litre. Besides, the price of LNG is USS 12.70/MMBTU; CNG Tk 43/cubic metre (cbm); NG (Industrial) Tk 30/cbm; NG (Captive Power) Tk 30/cbm, and Tk 130/L. If the government withdraws subsidy from pipe gas, the price will be almost same between LPG and pipe gas. However, the government should create awareness among industrialists to use safe and the environment-friendly energy. LPG is much safer than pipe gas Considering this, Omera has launched a new solution called ‘SNG. When natural pipe gas pressure drops in ceramic industry, its LPG will enter into heater through software. There is absolutely no downtime/ changeover time, so the heater will not be shut down. Now they are getting good response from ceramic manufacturers. Already they have provided the services at some large ceramic companies who are happy getting it. LPG demand is also rising in this sector. If all the companies take services from Omera, there won’t remain any gas crisis and they have that capacity to supply. LPG is safer than pipe gas line. Omera has over 5 million cylinders in residents. Very few accidents occurred in the LPG in industry till now; rather, pipe gas caused accident several times. The company conducts safety audit yearly. Clear policy is crucial for investment Mr. Tanzeem Chowdhury said, “The demand for LPG is increasing gradually, thanks to rising population and changing people’s lifestyle. Now our sale is mostly in cities but the demand is going up in village too. We want to supply our LPG secure and easily, utilising latest technology to boost market share. As we are financially strong so we have no problem of L/C opening now. But our problems are unclear policy and unadjusted price. A clear policy is needed, as to who will get natural gas (NG) and who will not. Unclear policy makes hurdles to investment. Policy is crucial for local and foreign direct investment as well.” He added that Bangladesh Energy Regulatory Commission (BERC) fixed bottled gas price (Local portion) in 2021. “But it should be adjusted with the current inflation. Some foreign companies are showing interest to invest in the sector as LPG is promising in Bangladesh.”

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8TH ISSUE

Rancon’s green housing push works marvels in Chattogram

Imagine a time when greenery and what is called green growth were everywhere with the touch of green fingers. Unfortunately, we have to paint a picture in our mind to relish the green landscape of the past. Unlike in the countryside, greenery is like an oasis in the midst of concrete jungle in this time and age. Now, towns people have to escape to a distant village in the hope of relishing a piece of green nature. Greenery and foliage are fast losing out to modernity, urbanisation, and industrialisation. The port city of Chattogram is no exception. This city now abounds with bricks and mortar, stones, and concrete walls that green activists regard as a concrete jungle. If you stand on the balcony or peep through the window, it is hard to see even a piece of the sky. There was a time when a flower garden was an absolute necessity in the courtyard. Also, there used to be a fruit or vegetable farm in the backyard. However, it is time to return from the flashback to the present, as those things of the past are revisiting the urbanites through Rancon FC Properties Limited ­RFCPL‑. The realtor is working relentlessly to develop sustainable green structures, for both residential and commercial purposes in the port city to feed the growing customer demand for healthy and environment-friendly apartments. The city development authority has mandated setbacks in design to make the home environment healthy. If a building is designed according to the setback, it is sure to have space in front and back in proportion to the size of the land. As a result, it is possible to maintain adequate sources of light and air after the building is constructed. The RFCPL began its journey in Chattogram back in 2010 with an eye toward managing accommodation for the city’s growing population. However, the property developer changed its business philosophy in 2018 as it aspired to create innovative designs, maintain the finest building quality, and establish sustainable living through its creative green establishments.Since its inception, the RFCPL has been transforming the skyline of Chattogram with superior landmarks. It has an array of commercial and residential projects in various central locations such as Agrabad, Khulshi, South Khulshi, Nasirabad, Katalgonj, Halishahar, Mehedibagh, and Panchlaish. The real estate leader has always pledged to ‘Explore Excellence, and, as such, it has strived to keep its promise to meet clients’ expectations of an abundantly green living space. Tanvir Shahriar Rimon, CEO of Rancon FC Properties Limited, says his company attaches great importance to environment-friendly housing as the changing climate patterns, mostly due to reckless human interventions, are impacting lives and livelihoods across the world. “Our company aims to create lifestyles at all stages of the process, from design to construction and beyond.   It has set the benchmark for premium commercial and residential real estate in Chattogram. The RFCPL is the optimal choice for customers’ real estate demands in the port city. Each of our projects includes rooftop solar and rainwater harvesting systems. Apart from that, the building is made only after leaving enough space as per the setback to maintain the complete system of light and air,” he pointed out. RFCPL attaches great importance to environment friendly housing as the changing climate patterns. Building temperature is less than 2.0-3.0 degrees celsius than any other buildings in the country. He added, the company is crafting the art to uphold the vertical landscape in different projects, one of their specialities and attractions. Building temperature is less than 2.03.0 degrees Celsius than any other buildings in the country, thanks to use of green materials in line with their green policy, he pointed out. Major Features of Rancon Projects Green materials and equipment, renewable energy, energy-efficient technology, automation, water recycling, rainwater harvesting, and curbing the waste of building materials are the key features of Rancon’s projects. Every unit has natural light and ventilation. A green entrance and water fountain have been set up. Many buildings have special fire hydrant facilities. In the case of any fire incident, there are two types of systems: detection and prevention. Apart from home automation systems, there is a video intercom system and 24-hour security. Wi-Fi facilities are also there in many compounds. Several elevators, as well as generators, are available. Inspace, another concern of Rancon, is designing all of the projects. Wahidur Rahman, Inspace CEO, and principal architect, told Ceramic Bangladesh that international standard design, modernity, and aesthetics have been combined in all of their building projects.Additional facilities are available for exclusive projects. Facilities include, multiple basements and open ground floors with parking, reception, waiting area, gym, prayer space, community space, driver’s lounge, and laundry. An adequate green system has been built, Mr. Rahman pointed out. Eco-friendly Projects Chattogram city has been facing various problems in recent decades, such as a lack of green space, recreational facilities, and disasters. So, the RFCPL is running a total of 23 projects related to commercial and residential schemes with its green goal. White Oak White Oak, handed over recently as a green project, boasts an exquisite oak theme and is the first of its kind in Chattogram. The rainforest welcomes a visitor at the entrance. Three different lounges were purposefully made to engage the community, while space for a gymnasium and a mindfulness zone reduce stress and have a positive impact on the mental health of the dwellers. This white structure, standing sublimely in the tranquil Mehedibagh Residential Area, has not only transformed the surrounding area but has also revolutionised the lifestyle of its inhabitants. The RFCPL’s main objective of “Creating Lifestyles” has been achieved through this holistic approach.   Park Terrace Park Terrace is another project that the RFCPL has recently handed over to its sophisticated clients. It was designed to foster a sense of calm and well-being with thoughtful features that promote relaxation, focus, and connection. From the serene vertical garden and meditation place to the lush rooftop terrace spaces, they are carefully crafted to enhance

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8TH ISSUE

Mahasthangarh the Cultural Capital of SAARC

At times when we get tired of the city’s dust, chaotic traffic, and hectic jobs; we might want to step outside its orbit and get some fresh air with a touch of greeneries and nature or want to get closer to history and tradition. Bangladesh, despite being densely populated country with compact horizon, still stands proud on the global map with its rich heritage and significant tourist attractions. Mahasthangarh, the earliest urban archaeological sites and the oldest-known city, is one such must-visit tourist spot for both the historians and the travelholic people. Before the birth of Jesus Christ, i.e. about 2500 years BC, the civilized town was established here. Archaeological evidence has been found. It is located in Shibganj upazila of Bogura district, lying on the western bank of Korotoa river, about 13 kilometres north of Bogura city on the Dhaka-Dinajpur highway. Once Mahasthangarh was the capital of Bengal. It was declared the Cultural Capital of SAARC in 2016. An interesting fact about Mahasthangarh is that it is also a flood-free physiographic unit because of the elevation of 15-25 meters above the surrounding lowlands, which makes it an even exquisite historical tourist spot. It is believed to be the main reason for urban development here as it is one of the highest regions in Bangladesh. The land here is 36 meters (118 ft) above the sea level, while Dhaka, the capital of Bangladesh, is only 6 meters (20 ft) above sea level. Another reason for choosing this place is the location and shape of Korotoa river. The river in the 13th century was three times wider than the present Ganga. Mahasthangarh is located in the red soil of Varendra region which is slightly higher than the alluvial region. Areas above 15-20 meters are considered flood-free geological zones. Mahasthangarh  the most significant Buddhist archaeological site, was a thriving administrative, religious, and cultural centre from the Mutual Empire era to the Sen Dynasty era. Initially, the location was known as Paundravardhanapura or Pundranagara, both of which are references to the Pundra Kingdom from Indian epic literature, which was claimed to rule over a region of India, now known as Bihar. A broken limestone slab from the 3rd century BC that bears six lines in ‘Brahmi’ script has been found there with the name ‘Pundranagar’ inscribed on it. The walled city has archaeological monuments from different periods. For several centuries this place was the provincial capital of Maurya, Gupta, Paal, Sen rulers and later the capital of Hindu feudal kings. Numerous Hindu kings and kings of other religions ruled from the third century BC to the fifteenth century AD. Hazrat Shah Sultan Mahmud Balkhi (RA) and his disciples came to spread Islam in this area. There is an amazing legend about the preacher Shah Sultan Balkhi. It is said that he crossed the Korotoa river on the back of a huge fish-shaped boat while entering Mahasthangarh i.e.ancient Pundranagar. The famous Chinese traveler Hiuen Tsang visited Pundranagar between 639 and 645 AD. In his travelogue he describes the nature and lifestyle of the time. Being famous for Buddhist education, monks from China and Tibet used to come to Mahasthangarh to study. Then they went out to different countries in South and East Asia. There they spread the teachings of Buddhism. The topography of the place offers a fascinating cubicle-like view. The entire area is surrounded by a fortification wall. The rampart of the city, built with burnt bricks, belongs to six building periods, among which the earliest belonged to the Maurya period. Various mounds and monasteries (bihar) are scattered throughout the vast area outside the fortification wall including Bairagir Bhita, Govinda Bhita, Khodar Pathar (stone of Allah) mound, Mankalir Kunda mound, Jiyut Kunda (Well of Life), Godaibari Dhap, Noropotir Dhap, Gokul Medh (Lokhindorer Bashor Ghar), and Bhasu Bihar.   One of the highlights of Mahasthangarh is Govinda Bhita, where remnants of two Buddhist temples can be visited. Opposite Govinda Bhita, near the north side of the citadel, one can find the Mahasthan Archaeological Museum. The museum, though small, has a well-maintained collection of pieces recovered from the site including the statues of Hindu and Buddhist gods and goddesses, terracotta plaques, fragments of ceramics, well-preserved bronze images found in nearby monastery ruins that date back to the pre-Paal period. Gokul Medh Buddhist monastery, located about two kilometers south-west of Mahasthangarh, belongs to the most impressive archaeological sites in this area.   Behula Lakhindorer Basor Ghor Behula is the protagonist in the Manasa Mangal genre of Bengali medieval epics. A number of works belonging to this genre were written between the thirteenth and eighteenth centuries. Though the religious purpose of these works is to eulogise the Hindu goddess Manasa, these works are more well known for depicting the love story of Behula and her husband Lakhindar.

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8TH ISSUE

MIR CERAMIC Dominates The Quality Tiles Market

Mir Ceramic Limited (MCL) is one of the largest, prominent ceramic and porcelain tile manufacturers in Bangladesh. The most trusted tiles manufacturer was founded in 2001 and began commercial production in 2002 with the globally acclaimed Italian brand SACMI’s state-of-the-art machinery, widely acknowledged as the best ceramics manufacturing equipment provider in the world. Mir Ceramic is a proud member of Mir Group of Companies, one of the oldest and highly reputed conglomerates in Bangladesh. The Group began its journey in 1968 as Mir Akhter Hossain Limited (MAH), the iconic construction company in Bangladesh. The group has diversified into real estate, banking, telecommunications and ICT industries.   Mir Ceramic produces a range of high-quality products such as porcelain tiles, ceramic wall tiles, granite floor tiles, homogenous stair tiles, and industrial tiles. One of their most popular products is the Mir polished tiles, which are renowned for their exceptional durability and smooth finishing. It has a production capacity of 90,000 square meters of tiles per month. Proudly promoting ‘Made in Bangladesh’ with a combined workforce of 2,000 local craftsmen and artisans for manufacturing. Mir Ceramic Ltd prides itself on its commitment to quality and customer satisfaction. With a team of experienced professionals and the latest technology, they strive to deliver the best possible products to the customers. The company is constantly innovating and expanding its product line to meet the changing needs of the market. Skilled Manpower, Innovation, World-Class Machinery and Raw Materials are behind the Success As one of the leading ceramic and porcelain tile manufacturers, Mir Ceramic Ltd has established a strong reputation for excellence in the industry. Its products are highly sought after by builders, architects, and homeowners alike, who appreciate the quality, durability, and style that the company delivers. Mir secures the highest quality raw materials from across the world, including Spain, Italy, Malaysia and Thailand. MCL has assembled an expert production team, with decades of experience in the industry, to oversee manufacturing. As a result, Mir Ceramic produces tiles with the highest bending strength and lowest water absorption in Bangladesh. Consistently producing superior quality tiles for over so many years has helped establish Mir as a dominant player in the upscale tiles market in Bangladesh. Mir Ceramic’s vision is to create a world where those who won’t settle for anything but the best can proudly use tiles made right here in Bangladesh. MCL is committed to producing the strongest and longest lasting tiles in the country by continually adopting the latest manufacturing technology and sourcing the very best raw materials from around the globe. MCL takes a customer centric approach to product development, by continually engaging customers and technology partners to develop products that meet the evolving needs of the discerning clients. MCL aims to achieve growth while continuing to be environmentally responsible. To achieve this, the company continually leverage the latest technologies to increase the efficiency of manufacturing and energy generation processes and captures and reuses energy, waste raw materials and water. Manifold regulations are key hurdle for local and foreign investors “Once the use of ceramic products in Bangladesh was comparatively low. This was due to low purchasing power of people and high cost of ceramics products at the time. Earlier, the country was heavily dependent on imports spending huge amounts of foreign currency. This inspired the Group to enter the tiles manufacturing business in 2001. By producing tiles locally, we saw an opportunity to not just to reduce import dependency but also value add and create well-paying jobs,” Ruslan Nasir, Deputy Managing Director of Mir Ceramic Limited (MCL), told the Ceramic Bangladesh magazine. He said, once upon a time, there were only a handful of companies producing tiles in Bangladesh. Most tiles produced locally were unable to meet international standards. Mir Group established MCL with a clear objective: to make the strongest and longest lasting tiles in Bangladesh. Since its inception, Mir Ceramic has utilised Italian manufacturing equipment. MCL secures only the highest quality raw materials. Ruslan Nasir said, “Mir has played a pioneering role in the manufacture of quality tiles by being the first local company to utilise European machinery. From day one, we were very serious about the quality of our products. This helped establish Mir as one of the largest and most trusted tiles manufacturers in Bangladesh. Till date, Mir Ceramic is the only ceramics company to be awarded the prestigious President’s Industrial Development Award.” “However, the company faced many challenges in the early days. One of the greatest challenges was the lack of skilled manpower at that time. Mir invested heavily in skill development, through a combination of hiring workers with international experience and hiring foreign trainers to develop local talent. Skilled manpower development, combined with world-class machinery and raw materials, helped Mir Ceramic bring tiles of international quality to the Bangladesh market.” In the last 10 years, the ceramics sector in Bangladesh has experienced phenomenal growth. Today, locally made high-quality ceramic products are more readily available in the country. Recent studies reveal that local capacity is now capable of fully meeting the demand and accounts for over 80% of local consumption. Local manufacturers are benefiting from economies of scale thus driving down prices. This has made locally made ceramics products affordable to a larger segment of the population. As a result, the ceramic sector in Bangladesh has grown 200% in the last decade, creating 60,000 jobs directly in the process and 5,00,000 indirectly. Founder of Mir Ceramic Ltd. and Managing Director, Mir Nasir Hossain is a leading business figure of Bangladesh. He has served as President of the Federation of Bangladesh Chambers of Commerce and Industries (FBCCI), the apex trade organisation. He established Mir Ceramic with a clear objective of producing the strongest and longest lasting tiles in Bangladesh. As Managing Director of Mir Telecom Ltd., Mir Nasir Hossain has received the National Export Trophy (Gold) from the Prime Minister of Bangladesh on multiple occasions. However, the industry has faced significant challenges in recent times which could threaten

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8TH ISSUE

Chuti Resort An Escape from Chaos

‘Chuti’ is a famous juvenile poem by Nobel Laureate Rabindranath Tagore. Bengali ‘Chuti’ means vacation, rest. Take a break from busy work. Some time to laugh, play and enjoy. The Chuti Resort was built from that spirit. If you are looking for an escape from the hustle and bustle of city life and to immerse yourself in the serene beauty of nature, Chuti Resort can be your perfect destination. Nestled beside shimmering Lakes, Chuti Resort provides an idyllic backdrop for a rejuvenating getaway. It is dedicated to offering a top-tier eco-friendly lifestyle experience in Bangladesh. Situated near Bhawal Rajbari, 18 kilometers from Dhaka Airport, this resort is in Sukundi village on the eastern side of the Gazipur, a meagre three-kilometre from the renowned heritage site Bhawal Rajbari and Bhawal National Park. Conveniently accessible by road, it takes approximately 1 .5 hours to reach the main destination from Dhaka. Spanning 17 acres of lush greenery, Chuti Resort is committed to highlighting Bangladesh’s rich natural and cultural heritage, promising guests unique and authentic experiences. As one embarks on a journey through this resort, s/he can explore the myriad features and amenities that make them truly exceptional, from serene Lake and inviting decks to whimsical treehouses, engaging Kids Zones, refreshing swimming pools, and luxurious suites. Breath taking views of surrounding lake water and wildlife in amazing natural beauty of land covered with dense green blanket of flora makes anyone feel like enjoying the country’s natural heritage. In this peaceful and tranquil environment, you can have the glimpse of wildlife, firefly processions at night and according to the rules of the resort, during moonlight no light is lit in outside. It is one of the best holiday destinations to enjoy the full moon and rain in the rainy season; also to breathe in the fresh air. Central Lake is the heart and soul of this resort, serving as a serene focal point that encourages relaxation and reflection. Chuti Resort is nestled at the center of a forested oasis and the lake creates an atmosphere of tranquility. Guests can enjoy the gentle symphony of croaking frogs and chirping crickets as they sip their morning coffee on the deck of their cabin or lounge peacefully beside the water’s edge. The lake also provides opportunities for a variety of activities, such as catch-and-release fishing, where guests can try their hand at landing a variety of aquatic species, adding an element of adventure to the serene landscape. Eco-Friendly Boutique Resort Chuti lodges facility that takes steps to reduce its carbon footprint while giving back to its local community. Some of the best ways that they practice to make the resort more eco-friendly and sustainable, maintain energy saving, limit water waste, have guests reuse linens, equip staff with eco-friendly cleaning staff, serve local and organic food. “Accommodation in nature resorts is thoughtfully designed to offer guests an immersive experience while ensuring maximum comfort.” Advocate Mostofa Mahmud Arifee, the chairman of Chuti Resort said adding, “Perched near lakes, these enchanting sanctuaries offer a one-of-a-kind connection with the natural world.” There are 50 rooms with several types of accommodation facilities such as Cottages, Royal suites, Villas with luxurious bathrooms, and private decks with breathtaking views of the surrounding landscape. Falling asleep to the rustling leaves and waking up to the melodic songs of birds is an unforgettable experience. Families with children are warmly welcomed at nature resorts, where they have dedicated Kids Zones designed to engage and entertain the youngest guests. These imaginative spaces are created to introduce children to the wonders of the outdoors in a fun and educational manner. Playgrounds, nature-themed activities, and hands-on programmes encourage kids to explore, learn, and develop a deeper appreciation for the environment. There is a treehouse making a favourite space for kids to play and spend time. It’s in these Kids Zones that young adventurers can discover the thrill of discovery and the joy of connecting with nature. Chuti Resort’s allure is further enhanced by the inviting swimming pool. This refreshing facility provides guests with a cool respite on a sunny day, inviting them to relax and rejuvenate amidst the beauty of the natural surroundings. After a day of basking in the tranquility of the outdoors, a dip in the pool is the perfect way to unwind and savour the memories created throughout the day, adding an extra layer of luxury to the experience. Advocate Mostofa Mahmud Arifee Chairman, Chuti Resort When it comes to dining, Chuti Resort offers farm-to-table experiences that celebrate the flavours of the region. Fresh, locally sourced ingredients are transformed into delectable dishes that are as much a feast for the eyes as they are for the palate. Guests can indulge in culinary delights while dining al fresco on outdoor decks, where the soft babbling of the nearby pond and the gentle rustling of leaves create a harmonious symphony of sensory delight. The experience is further elevated by the opportunity to dine under the stars, adding a touch of enchantment to every meal “In Chuti resort we provide Pleasant for couples and families, corporate meetings and workshops, Cottages, and suites to accommodate Modern restaurants serving delicious foods and Authentic recreation in a village environment,” Advocate Mostofa Mahmud Arifee mentioned. Chuti Resort is a magical sanctuary where guests can disconnect from the pressures of the modern world and rediscover their profound connection with the natural world. Whether one is basking in the serenity of a picturesque pond, finding enchantment in a luxurious treehouse suite, watching children explore the imaginative Kids Zone, taking a refreshing plunge in the inviting swimming pool, or savouring farm-to-table dining on a scenic deck, this resort offers a tapestry of experiences that pay homage to the beauty of nature. Chuti Resort serves as a reminder that in our busy lives, the wonders of the natural world are always ready to embrace us, providing solace, adventure, and a deep sense of wonder that leaves an indelible mark on our souls.

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8TH ISSUE

AKIJ CERAMICS BRINGING PERFECTION

Ceramic Expo Bangladesh, 2022 was a magnificent event for the Ceramic Industry with participation of all the key players in the ceramic market. It was an event for business interaction and social gathering of the ceramic industry that brought all the ceramic manufacturers, foreign raw material suppliers, importers, buyers, dealers, architects and common visitors under a single roof to enjoy a world class exhibition experience and see state-of-art ceramics. It was a 3-day-long celebration of the exhibitors and visitors to explore the ceramics world. With the tagline ‘Promise of Perfection’, Akij Ceramics Ltd. patronised the 3rd Ceramic Expo as the Principal Sponsor. The company had sponsored the event for the 3rd time in a row which was a grand event of the ceramics world in Bangladesh. The largest ceramic brand of the country showcased its tiles, tableware and sanitaryware in the event. Under the name of Akij Ceramics the company displayed its tiles under Akij Ceramics & AURA, tableware under Akij Tableware and sanitaryware products under the brand of ROSA in their pavilion at Hall 4 of Novoratri at ICCB. They showcased all the new innovation and products to attract their customers and make them aware of their product range. It was a great opportunity for the organisation to showcase all of their brands under a single platform and interact with their business partners, suppliers, dealers and fellow companies under the same industry. With the gracious presence of 23,000+ visitors the event has positively impacted on the business. In the event of Ceramic Expo, the prime goal of Akij Ceramics was to bring the new products of all the tiles, tableware and sanitaryware segments. The company is looking forward to reducing import of ceramic products by boosting economic growth and development of the industry.     The iconic business leader of AkijBashir Group, Mr. Sk Bashir Uddin along with the brand managers and company representatives were present at the event. The Pavilion was the biggest of all and they had decorated it with their products to present to the target customers and created their own unique impression among the crowd. All the visitors were mesmerised with their product collection and variety and also interacted with the company people present there. Mr. Mohammed Khourshed Alam, Director Operations of AkijBashir Group, expressed enthusiasm about ceramic expo in an interview and their expectation from the overall event was to show their brand strength and collect feedback from the customers. To connect with the visitors more actively, Akij Ceramics provided special offers on spot orders in the expo, instant gift packs and also provided gifts for the social media contest winners. At the event famous celebrity actress Bidya Sinha Saha Mim graced the event with her presence on the second day of the expo. The visitors had enjoyed the meet and greet session with Bidya Sinha Saha Mim and she enjoyed her visit to the pavilion and explored products of Akij Ceramics to explore uniqueness of the brands to promote the best products of the company. In the Ceramic Expo Bangladesh, 2022 under the category of best pavilion, Akij Ceramics Ltd. was awarded with second prize on the Exhibitors Night in the Jury Board Choice Award. The award was presented based on well scale, openness, visitor friendliness, product display etc. Akij Ceramics always believes in perfection that comes with the impression of revival, renewal and diverse innovations in their product design, quality, elegance and uniqueness. It was a great experience for them to become the principal sponsor at the event and explore new business opportunities along with world class experience of displaying ceramic tiles, tableware and sanitaryware to the visitors of home and abroad. AkijBashir Group thanked BCMEA, organiser of the event for such an impressive arrangement of the event and expects to have even better event arrangement in upcoming years. Written by Preety Dey

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8TH ISSUE

How bKash Empowers People Thru Financial Inclusion

bKash, a mobile financial services (MFS) provider in Bangladesh, is operating as a subsidiary of BRAC Bank Limited, under the authority of Bangladesh Bank. bKash has been providing fast, secure and convenient services via mobile phone to its more than 70 million verified customers for the past 12 years, authorities say. These customers transact more than Tk 20 billion every day. Only recently, people had to wait in long queues in the morning just to pay utility bills. And almost no financial services could be accessed from home comfortably. However, gone are those days, thanks to MFS providers like bKash. Now, millions of people no longer need to worry about paying bills or fees, doing savings, taking small loans or even receiving remittance from abroad – all these are now a matter of a few taps. MFS has evolved into a common platform for availing various financial services. As a result, the hassles people used to face earlier while seeking financial services are now considered a thing of the past. Financial services have reached the fingertips of people from all strata, making life easier. The dependence on digital transactions thereby increased manifold. It’s not just a means of sending money or paying bills anymore. It has become a complete financial service platform with a variety of financial products including merchant payment, savings, nano loan, remittance from abroad, bill payment and mobile recharge. It has become a part of lifestyle. bKash is now a member of every family in weal and woe. Though some other MFS providers have launched similar services, the term “bKash me” in the MFS arena is now the word of mouth that simply denotes money transfer. In its 12 years journey, according to the authorities, bKash has built the strongest network of 3,30,000 agents, commonly called as “Human ATMs” to take mobile financial services to the doorsteps of people in every corner of the country. These agents have not only succeeded in serving customers, but also been able to improve the living standard of their own families. Other MFS operators who came later, took leverage of this distribution channel established by bKash to reach customers. Bangladesh Bank, the regulator of this industry, has had proper guidance and policy support to help MFS flourish and become customers’ trusted partner for daily transactions. Besides, bKash’s service quality, continuous investment and innovation played pivotal role in garnering the trust of custromers. Of its 70 million user base, more than 45 per cent customers are female. Customers can avail its services such as cash deposit, cash withdrawal, money transfer, top-up, remittance, mobile recharge, payment and bill pay by dialing *247# and using Bkash app. To open an account a customer has to fill the prescribed customer registration form (KYC) with complete details. If the money goes to the wrong number it should be reported to 16247 immediately. bKash started operating as an MFS provider under the license of Bangladesh Bank on 21 July 2011 to cater financial services through mobile phones. Catering to people’s daily transactional needs with secured and time-saving solutions, bKash is empowering them to fulfil their dreams as well as taking the country forward During this time, bKash has brought the unbanked and underserved population into financial inclusion. Be it from a remote village or a small village market or a trading centre, a large number of customers has been connected to the formal financial channels through bKash. Currently, a total of 44 commercial banks are connected to the largest bank integration network of bKash. Thanks to seamless money transfer between bKash and banks, customers’ experience has radically changed, the authorities told the Ceramic Bangladesh. Earlier, going to a shop was the only way of recharging mobile phone numbers. In the span of an era, topping up all operators’ mobile numbers through bKash has become the most preferred way for millions of people in Bangladesh. A mountain of hassles for paying just a small amount of utility bill was a common place before. Now bKash has made all kinds of utility bill payment for electricity, gas and water easier for the common people. Besides, fee payment of many government services has become a matter of a few taps, they said. Since 2017, bKash has successfully disbursed allowances and stipends to around 10 million beneficiaries of many government initiatives and safety net programmes including primary education stipend, the Prime Minister’s Covid-time financial assistance, farmers’ incentive allowance under the Ministries of Agriculture, Fisheries and Livestock, maternity allowance, the Ministry of Disaster Management and also the salary, allowances and incentives of workers of the export-oriented industries. Bangladeshi expatriates from around 90 countries can send remittances through 80 international money transfer organisations via settlement in 17 local commercial banks. In 2022, nearly Tk 40 billion worth of remittance came to Bangladesh through bKash. Savings through bKash has also become very popular among the people. So far, around 1 .1 million customers have availed the savings schemes through bKash app. The hassles to save small amount of money is now gone due to such service. Not only ‘Savings’, digital nano loan can also be availed through bKash app. bKash, in association with The City Bank, introduced the country’s first-ever Digital Nano Loan in 2021. With this innovation, eligible bKash users can avail a loan ranging from Tk 500 to Tk 20,000 through bKash app. In the meantime, digital loan of Tk 3 billion has been given for a period of 3 months. bKash services save times, relief hassles Proprietor of M/S Taqwa Ceramics at Hatirpool Mohammad Zahid Hossain said, “Many customers want to make payment now after purchasing ceramic products through bKash as it saves their time and reduce other hassles. At the same time, it saves us from risk of handling counterfeit notes.” The digital transaction in business and other payments is going up day by day. As a result, the demand of bKash services increased as well. Another trader, Imran Hossain, manager of Ammar Sanitary of Bangla Motor, said they

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8TH ISSUE

Thai Emerald Dhaka A Myriad Of Browns And Blended Greens

It’s a cosy Thai restaurant that transports one into the cultures and feels of Thailand through its rustic approach and earthy colour palette. So, be prepared to feel the vibes of Thailand and enjoy the warm atmosphere with a great dining experience. Most people know Thai Emerald as a go-to place to enjoy good Thai cuisine. Since its inception in 2012, Thai Emerald has strived to bring the flavours of Thailand to Dhaka – from Uttara to Gulshan to Dhanmondi – through its design and food. It has progressed over the years. Architect Rafia said their goal was to reflect the food served and the geographical setting of the restaurant while making the design. During the design of this restaurant, she used furniture and earthy tones similar to what she did with other restaurants to connect the brand and have a sense of reconciliation with the other two restaurants in town. A few of the dining chairs and the reception table and cash counter with the lotus motifs were elements that she had replicated to harmonise it with its predecessors. The wooden blocks situated on the backdrop of the cash counter pay homage to the second branch of Thai Emerald situated in Gulshan. The space was designed with efforts to keep the restaurant spacious to better accommodate large groups of people that frequent the restaurant. This was further highlighted by creating soft visual partitions through perforated separators or more solid partitions that allow big groups to co-exist with individuals or small groups while dining simultaneously. The architect wanted the diners to have elements to explore while dining at the restaurant – large cluster of doors separating private rooms, mirrored backdrops, or lamps hanging from the walls. The diners would have unique visual characteristics to ponder. She envisioned that people should be able to properly enjoy their time there. Thus, her goal was to create a warm, inviting ambiance with a play of dimmed, hand-crafted lights and splashes of earthy tones to create a soothing, delightful atmosphere for the customers. A focal element for this particular restaurant would be the doors, enclosing the private rooms, designed to be a point of attraction. “The reflection of Thailand is brought in through elements; for example, the lotus motifs in the door handles are a direct reflection. If you see Thai design, you’ll notice the use of softer lines rather than harsh straight lines, which have been reflected in the use of curved lines in the door details with softer, rounded edges,” the architect explains. Designing the small doors and playing around with the depth and lines was an interesting element that she loved when working on the restaurant. The architect wanted the doors to intrigue onlookers instead of having a dead space with boring partitions. In keeping with modern, contemporary design, the perforated partitions are made of sleek frames and thin lines to have a stylish outlook. A lantern of ‘Beth and Chatai’ was carefully designed and crafted in the escalator zone near the entry to give passersby and incoming guests a taste of what unfolds inside. The lantern, which was a focal point, was an experimental design by the architect to challenge the bounds of what could be made with flowy waves instead of the traditional circular design. The architect also worked with multiple local artisans to create custom-designed hand-crafted lights and chandeliers made of local materials like cane, wood, bamboo, and beech. The service corridor is lined with basket-shaped hand-woven lamps that lead people into the restaurant. A mix and match of kerosene wood, gorjon wood, and plywood were used to form the wooden elements displayed in the restaurant. An essential portion of the design was focused on creating a curated colour palette of browns and greens with a touch of grey to avoid having any harsh colours and instead opt for a homogenous, complimentary, soothing colour palette. The earthy tones are further accentuated by using browns that have grey undertones so that the overall output looks well-groomed. Grey texture paint was used to highlight a wall; it includes a chamfered rectangular punch that allows a visual connection with the service corridor. “We decided, deliberately, not to use any blinds on the windows; I want the existing floor-to-ceiling windows to let in ample daylight during the day so that customers can enjoy the sun, and it also gives a spectacular view of the city during the night, “the architect said when asked about keeping the floor-to-ceiling glass windows open. She added that they have not yet had any problems regarding heat gain from the facade. A signature personal style that the architect incorporated into the design was variation in designs of the door knobs used extensively throughout the space. Starting from the door handles of the private rooms, they feature lotus halves, so when closed, they form a full lotus. The door handles were placed much lower than the standard height to create a varied look when all the doors are closed together. The door handles of the restaurant doors have linear wooden handles on glass doors, and the toilet door handles are curved inward to create a unique motif. The restaurant of Dhanmondi, too, has two entrances to cater to both lifts on opposite sides leading to the restaurant floor, a fact unique to this restaurant. The ceiling is left open to have a modern industrial feel and is painted grey to match the vibe of the restaurant, with only a thin red line of the sprinkler system showing up on the ceiling as a touch of colour in accordance with the building safety regulations. A large painting of an elephant is hung on one of the feature walls as an homage to not only the heritage of the restaurant but also to tie bits of Thai cultural elements into the atmosphere. As you enjoy dinner with a loved one in this bustling restaurant, it is possible to have an immersive Thai food experience with plenty of laughs and

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8TH ISSUE

One Journey, Three Companies CEO in 18 Years

A nonhereditary succession of a man who dedicated his career to ceramics, an insider’s view on this patron’s journey, and some heart-rending moments taken as life lessons. From being a brand development executive at Shinepukur Ceramics to becoming CEO of Artisan Ceramics Ltd., M. Mamunur Rashid has walked down almost every road and tackled countless challenges, making him the ceramic leader he is today. To treasure these experiences in our gallery, Ceramic Bangladesh recently had the opportunity to sit with him. “Culturally we’ve all had ceramics and earthenware infused into our lives from childhood,” said Mr. Rashid, whose story is similar- his father Mr. Mohammad Ali at Habib Bank in Pakistan when Mr. Rashid was introduced to beautiful Japanese tableware. “I still remember my father’s collections. The ceramic body was crackled and the flowers on them looked like mosaics. We played with those, and even broke a few,” he said. His family returned to Bangladesh a week before the liberation war started and his father joined Janata Bank. Upon completion of M.Sc from Dhaka University, Mr. Rashid joined Shinepukur Ceramics Ltd, a BEXIMCO Group concern, and started his ceramic journey. Looking back Mr. Rashid toiled seven and a half years with Shinepukur, and the same amount of time with FARR Ceramics. He is now the CEO at Artisan for five years. Here is his ceramic journey in brief: While a novice Mr. Rashid started his career at Marketing section of Shinepukur Ceramics in 1999. Under the mentorship of Mr. Mahmudur Rahman, he contributed to establishing the International Ceramics Tableware Brand “DOEL” in the Indian market. He also worked closely with company Vice Chairman Mr. Salman F. Rahman. “I was a senior executive, but I was selected to work with him directly,” he said. The first job taught Mr. Rashid a lot about marketing and brand development. 7years with Tableware Mr. Rashid joined another ceramic tableware company, FARR Ceramics, during its inception in 2007. It then was introducing the newest technology. However, Mr. Rashid realized that his colleagues had the impression that FARR’s technology would fail. People apprehended that Open Firing was risky! The firing system was much faster, and about 30% fuel efficient – a factor which reduces cost of production. FARR’s technology still succeeded, and the Germans had to come in with similar technology and result-driven evidence to convince other companies to adopt it. Mr. Rashid recalled, “MD of FARR (late) Mr. Iftekhar Uddin Farhad always knew how to pick the right person consider the man my idol because of how well he understood people.” An export miracle Mr. Rashid was put under a lot of pressure on the second or third day of joining FARR Ceramics. Mr. Farhad asked him for a new export client in a week. He took up the challenge. He knew he had to reach out to the most approachable international connection he could find, a company that trusted him, and henceforth, would be easier to sell to. He invited some clients from Delhi on a subsidized trip to Bangladesh. They were convinced seeing the products quality and the technology, and ordered a size of two containers. All this happened within 28 days of Mr. Rashid’s joining. “Mr. Farhad told me, ‘You saved me! I invested a lot of capital in machineries,” Mr. Rashid said. Sky is the limit An adventurous soul, Mr. Rashid was looking for a more suitable place to unleash his full potential. His colleague from BEXIMCO, the CEO of Artisan Ceramics a concern of Finlays by this time, brought him in as a general manager in 2016. Realizing that the product designs needed to change for the international market, he worked with the R&D team, innovated, and redesigned Artisans products in keeping with global trends. The company came in second for the National Export Trophy in FY2018, winning the trophy 4 times in the following years consecutively. This was possible due to unconditional support and highest level of cooperation extended by the honorable Board of Directors and iconic business personals of Finlays. Artisan ceramics has seen 3.0 times expansion. It has a capacity of producing seven tonnes of 100% pure porcelain tableware, and is selling to clients in most of the continent like: Europe, Asia, USA, and some North & South American countries. Mr. Rashid believes secrets to Artisan’s success are the superiors who never intervened, quality, and customer relationship. “I cherish relationships and always put effort into them and it has paid off so far,” Mr. Rashid added. Deep diving into Mr. Rashid’s business philosophy: 1. Mr. Rashid sells trust and assurance, both of which he highly values. 2. To retain customers and get referred, there should be after sales service. 3. A company needs to adapt with the ever-evolving trends. Senior employees in the industry sometimes have a hard time changing their old ways- they need training and habituation. 4. You have to unlearn certain ways and be open to relearning, that’s adaptation. 5. “We have exceptional manpower; we need to train them. Our international rivals cannot compare manpower with us because our manpower is available and competitive.” A quick-fire round: When asked ‘what is the biggest hurdle you’ve faced in your life?’, Mr. Rashid said changing his Job was the biggest hurdle. To gain his expertise in marketing and production, he spent a lot of time in the factories learning every bit of the trade. “A marketing guy should be able to look at a product and know it’s worth,” he said. “S/he should be able to derive what s/he want from simple instructive annotations.” With hobbies to collect stamps, reading and travelling, his passion now is ceramics and dream that this sector will grow boundlessly. “If the government supports more, they can do even better for the country,” he added. He likes vocalist James and is close to Azam Khan’s circle. Ayub Bacchu is also a personal favourite. He reads stories of CEOs and enjoys reading people’s experiences. End of quick fire Ceramics goes through

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