Ceramic Bangladesh Magazine

Fortress Group to Feature Leading Product Lines of AkijBashir Group

AkijBashir Group has recently teamed up with Fortress Group to expand the reach of high-quality building materials and improve the standard of premium living in Bangladesh.       The two companies signed a strategic Memorandum of Understanding (MoU) at a programme on October 9.   The MoU outlines plans for enhanced cooperation between the two companies, with Fortress Group set to feature AkijBashir’s leading product lines.   Products from Akij Ceramics, ROSA Sanitaryware, Akij Board, Akij Door, and Akij Glass will be featured by Fortress.   As part of the collaboration, customers will gain access to a complete range of tiles, sanitaryware, bathware, boards, doors, and glass products.   Both companies said the partnership is aimed at providing an integrated offering for modern construction and interior design needs.   AkijBashir Group Chief Operating Officer Mohammod Khourshed Alam and Fortress Group Chairman Lutfur Rahman signed the MoU in the presence of senior officials from both organisations.   “We are delighted to collaborate with Fortress Group in expanding the reach of AkijBashir’s premium product portfolio to a broader customer base,” said Alam.   Rahman said the partnership would allow Fortress Group to introduce a wider selection of quality products to customers, enhancing convenience and lifestyle.   The two companies said the agreement marks the beginning of a new chapter in their efforts to support the creation of elegant, sustainable, and modern living spaces across the country.   Written by Nibir Ayaan

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Spotlights

Architectural Design Contest Launched to Redesign Dhaka Residential Model College

A nationwide architectural design competition has been launched to transform the campus of Dhaka Residential Model College (DRMC), one of Bangladesh’s most prestigious educational institutions. The initiative, jointly organised by the Institute of Architects Bangladesh (IAB) and DRMC, calls for proposals to design a ten-storied academic building that will serve as a modern educational hub for over 3,000 students.     The competition aims to address long-standing infrastructural challenges at DRMC, which currently operates in two shifts due to a shortage of classroom space. With most of its buildings dating back to the 1960s, the college’s facilities are no longer adequate to meet the demands of its growing student body and evolving academic programs. A Legacy in Transition Established in 1960, DRMC spans 52 acres in Mohammadpur and accommodates approximately 6,000 students across various academic levels. Initially governed by the Central Government of Pakistan, the institution underwent several administrative transitions before being placed under the Ministry of Education in 1972. Despite its autonomous status and historical significance, the college’s infrastructure has aged considerably, prompting the Board of Governors (BOG) to approve a major upgrade during its 162nd meeting on June 26, 2025. The new academic building will be constructed on a 3,000 sq.m site currently occupied by a grassy football field. According to the competition brief, the structure will be a reinforced concrete (RCC) building with pile foundation, designed to accommodate students from classes 9 to 12. Facilities will include a cafeteria, exam halls with 800 seats, modern toilets, and parking provisions. Competition Details and Design Vision The competition, launched on October 5, 2025, is a single-stage open call for Bangladeshi architects. It seeks innovative, sustainable, and contextually responsive designs that integrate seamlessly with the existing campus. Architects are encouraged to use local materials and environmentally friendly technologies, with an emphasis on rapid construction techniques and low future maintenance costs. Design considerations outlined in the brief include: climate responsiveness and passive cooling, universal accessibility, integration of landscape and open spaces, cultural and contextual relevance, interconnectivity with existing academic buildings, energy efficiency and future-readiness The building’s shape may follow an I, U, hollow box, or full box configuration, with each floor serving distinct academic and administrative functions. The ground floor will house parking and essential services, while upper floors will include classrooms, laboratories, faculty offices, and student amenities. Organisers and Eligibility The competition is jointly organised by IAB and DRMC. Eligible participants must be regular IAB members with at least eight years of professional experience and compliance with the Dhaka Mohanagar Imarat Nirman Bidhimala, 2008. Registration, which requires a Tk 2,000 fee, is open from October 5 to October 11, 2025, at the IAB office in Sher-E-Bangla Nagar, Dhaka. Each participant will receive a unique registration code and may submit only one proposal. All submissions must maintain strict anonymity, with documents marked only by a blank square box and the registration number. Any breach of anonymity or direct contact with jury members will result in disqualification. The design competition is going to be launched on October 5,2025, inviting participants to register by October 12. A query session will open on October 13, and all inquiries will be addressed by October 15. Participants must submit by November 20. Jury Deliberation will take place in November 22 to December 9, followed by an exhibition scheduled for December 9 to December 10, 2025. Submissions must include conceptual sketches, detailed plans, elevations, sections, renderings, and a physical model. Reports on design concepts and estimated construction costs are required in sealed envelopes. Digital copies must be submitted via DVD or pen drive. The brief also requires labelling with the 14-digit registration number and a blank square box. The jury panel comprises five distinguished members: Brigadier General Mohammed Zaber Hossain, PhD – Principal, DRMC, Moshiur Rahman – Acting President, Old Remians Welfare Association, Ar Jalal Ahmed – Principal Architect, JAARCHITECTS, Ar Patrick D’ Rozario – Principal Architect, Synthesis Architects Limited, and Ar S.M. Nazimuddin Payel – Associate Professor, Architecture Discipline, Khulna University. The jury will evaluate entries based on innovation, contextual relevance, sustainability, and feasibility. Their decisions are final and binding, with results to be announced during the exhibition. Awards and Future Engagement The competition offers substantial monetary rewards and professional recognition: First Prize: Tk 2,50,000 and a certificate, Second Prize: Tk 1,75,000 and a certificate, Third Prize: Tk 1,00,000 and a certificate, Special Mentions (3): Tk 25,000 each and certificates, if awarded by the jury. The first-prize winner will be formally appointed as the design architect for the project, subject to compliance with IAB’s Code of Ethics and Professional Conduct. The appointment will follow Rule 111 of the Public Procurement Rules 2008, with consultancy fees set at 6% of the total construction cost (inclusive of AIT, exclusive of VAT). If the first-prize winner is disqualified, the second or third-place winners may be considered. A New Master Plan for DRMC The competition is part of a broader master plan revision for DRMC’s campus. The existing master plan, which did not account for new academic buildings, is being restructured to accommodate future growth and integration with existing facilities. Key components of the revised master plan include: vertical extension of Academic Building-3, extension and renovation of Kudrot-E-Khuda and Joynul Abedin Houses, construction of a duplex principal residence, a G+6 vice-principal residence, renovation of the boundary wall, upgradation of the water distribution system, and installation of a 500 KVA electric substation These developments aim to modernise the campus while preserving its legacy and enhancing operational efficiency. Legal and Ethical Framework Participants must adhere to the competition’s legal and regulatory principles. The organiser reserves the right to cancel the competition, in which case entries will be evaluated and prizes awarded. However, none of the submitted designs may be executed without the architect’s consent. In such cases, the first-prize winner will receive three times the prize money as compensation. DRMC will retain ownership of submitted documents until results are published. Entrants will retain copyright but grant DRMC a perpetual, royalty-free licence

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Akij Ceramics Opens Exclusive Showroom in Savar’s Hemayetpur

Leading tiles brand Akij Ceramics has opened a new exclusive showroom in Savar’s Hemayetpur, bringing its signature craftsmanship and contemporary designs closer to customers.     Located on Singair Road, the new outlet — Usha Sanitary & Tiles House — offers an enhanced retail experience with immersive displays, modern layouts, and a curated selection of Akij Ceramics’ finest collections.       Mohammad Khourshed Alam, Chief Operating Officer of Akij Bashir Group; Mohammed Ashraful Haque, General Manager (Sales) of Akij Ceramics Ltd; and Md Abul Khayer, proprietor of the showroom, attended the inauguration ceremony on October 12 alongside senior officials of the group.   A six-time Best Brand Award and two-time Superbrands Award winner, Akij Ceramics continues to champion innovation, design excellence, and customer trust — staying true to its timeless promise, “Promise of Perfection.”   With this expansion, Akij Ceramics reinforces its vision of transforming everyday spaces into expressions of elegance, quality, and modern living.   Written By Nibir Ayaan    

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Fortress Group to Feature Leading Product Lines of AkijBashir Group

AkijBashir Group has recently teamed up with Fortress Group to expand the reach of high-quality building materials and improve the standard of premium living in Bangladesh.       The two companies signed a strategic Memorandum of Understanding (MoU) at a programme on October 9.   The MoU outlines plans for enhanced cooperation between the two companies, with Fortress Group set to feature AkijBashir’s leading product lines.   Products from Akij Ceramics, ROSA Sanitaryware, Akij Board, Akij Door, and Akij Glass will be featured by Fortress.   As part of the collaboration, customers will gain access to a complete range of tiles, sanitaryware, bathware, boards, doors, and glass products.   Both companies said the partnership is aimed at providing an integrated offering for modern construction and interior design needs.   AkijBashir Group Chief Operating Officer Mohammod Khourshed Alam and Fortress Group Chairman Lutfur Rahman signed the MoU in the presence of senior officials from both organisations.   “We are delighted to collaborate with Fortress Group in expanding the reach of AkijBashir’s premium product portfolio to a broader customer base,” said Alam.   Rahman said the partnership would allow Fortress Group to introduce a wider selection of quality products to customers, enhancing convenience and lifestyle.   The two companies said the agreement marks the beginning of a new chapter in their efforts to support the creation of elegant, sustainable, and modern living spaces across the country.   Written by Nibir Ayaan

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International Affiliations

Business Insights

World Investor Week rings the bell on financial fraud awareness

A global initiative to promote investor education and protection is underway as World Investor Week 2025 runs from October 6 to 12, led by the International Organization of Securities Commissions (IOSCO).     Now in its latest edition, the campaign aims to raise awareness about the importance of financial literacy, responsible investing, and the protection of investors in an increasingly digital and complex financial landscape. The global campaign features participation from securities regulators, exchanges, financial organisations, and educators across six continents, with events tailored to national and regional contexts. Activities include public awareness drives, webinars, training sessions, and outreach campaigns designed to help investors make informed decisions and guard against fraud. A flagship feature of the campaign is the “Ring the Bell for Financial Literacy” initiative, held in collaboration with the World Federation of Exchanges (WFE). Stock exchanges around the world symbolically “ring the bell” to demonstrate their commitment to investor education and market transparency.     Focus on Fraud, Digital Threats, and Investor Awareness This year’s programme includes a strong emphasis on the emerging threat of digital fraud, particularly those involving artificial intelligence and online scams. On October 7, U.S. regulators including the National Futures Association (NFA), FINRA, and the Commodity Futures Trading Commission (CFTC) hosted a webinar titled “Deconstructing to Disrupt Fraud”, which was a two-part event featuring Dr. Arda Akartuna. The session explored how AI technologies are being weaponised by fraudsters, and how regulators and investors can respond with vigilance and education. In Indonesia, the national financial regulator Otoritas Jasa Keuangan (OJK) is hosting a regional webinar on October 9 titled “Empowering Investors: Invest Wisely and Stay Safe from Fraud and Scams.” The event features speakers from IOSCO’s Committee on Retail Investors and will discuss practical strategies to improve retail investor protection. Investor education for older adults is also a priority in this year’s campaign. In the United States, the CFTC, FBI, and AARP have partnered on outreach aimed at Americans aged 50 and older, focusing on helping them identify and avoid scams. The organisers report that over 250 participants registered for this dedicated session. Global Backing and Institutional Support World Investor Week is supported by a wide range of international partners, including: The World Bank OECD G20 Sustainable Stock Exchanges (SSE) Initiative International Financial Reporting Standards (IFRS) Foundation European Fund and Asset Management Association (EFAMA) These partnerships reinforce IOSCO’s broader mission to promote not only awareness, but also long-term behavioural change among investors and institutions globally. As the global standard-setter for securities regulation, IOSCO collaborates closely with the Financial Stability Board (FSB) and the G20 to ensure that investor protection remains a key pillar of global financial integrity and stability. Building Resilience in a Complex Investment Landscape With financial markets rapidly evolving due to digitisation, AI technologies, and cross-border investment platforms, retail investors are exposed to new complexities and risks. World Investor Week serves as a timely reminder of the need for robust financial education, stronger regulatory safeguards, and proactive public engagement. As the campaign continues through October 12, organisers hope to empower individuals with the knowledge to navigate risks, detect fraud, and contribute to more resilient financial markets across all levels of society.   Written By Nibir Ayaan

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9th Bangladesh Buildcon International Expo Begins in Dhaka Sep 25

  The stage is all set for the ninth edition of the Bangladesh Buildcon International Expo, a trade show dedicated exclusively to the building and construction industry. The three-day event, which will begin on September 25 at Dhaka’s International Convention City Bashundhara (ICCB), will integrate the construction industry into a professional meeting, investment, and dissemination of ideas and information.       The Buildcon Expo, launched in 2015, has continuously emerged as one of the most anticipated business events in the construction sector. It has, over the years, become a complete hub of industry meeting points by attracting architects, builders, contractors, engineers, manufacturers, fabricators, interior decorators, importers, dealers, distributors, traders, and government departments. Expected to attract more than 5,000 trade visitors, the event has drawn a wide range of people who are keen on learning about new developments in the industry. With over 200 esteemed exhibitors across an area of more than 1,500 square feet, the expo offers a great opportunity for individuals to network, share ideas, and broker business. Organised by The Buildcon Expo 2025 is organised by Futurex Trade Fair and Events Pvt. Ltd. and ASK Trade & Exhibitions Pvt. Ltd.     Futurex Trade Fair and Events Pvt. Ltd. aims to provide an ideal business platform through exhibitions, seminars, corporate events, and get-togethers. ASK Trade & Exhibitions Pvt. Ltd., which is based in Chennai, Bangalore, Kolkata, and Delhi in India, also has branches in countries such as Brazil, China, and Bangladesh. International and Domestic Participation Both international companies as well as domestic exhibitors will be present at the expo. The organisers ensure that leading firms in the construction sector—specialised in machinery, equipment, and vehicles; mechanical, electrical, and plumbing services; interiors and finishes; building tools and materials; dedicated construction technologies; and special construction solutions—will be present on the exhibition floor. The visitor profile is equally diversified, including but not limited to architects, designers, builders, contractors, engineers, project managers, government officials, investors, real estate developers, hoteliers, and sourcing professionals.     Authorities from airports, seaports, retail malls, and amusement parks, as well as facility managers, industry associations, and consultants, will also participate, ensuring a good cross-sectional representation. Industry Outlook The present valuation of the Bangladesh construction industry at Tk 2,329 billion is expected to increase at a compound annual growth rate of 10 percent up to 2026, when the industry is projected to be worth Tk 3,415.1 billion. Such growth, owing to rapid urbanisation in Dhaka and other urban regions, highlights the future of Buildcon 2025 as an investment and networking hub, besides being a platform for knowledge sharing. The organisers emphasised that the Bangladesh Buildcon International Expo 2025 is meant to be seen and felt: more than the works on exhibit at the fair, it is a forum of partnership where Bangladesh emerges as the most relevant centre in the building and infrastructure sector in South Asia. Written by Afroza Mamtaz

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49 Brands Earn Superbrands Status for 2025-26

  A Night of Prestige On the evening of September 20, 2025, Dhaka’s Le Meridien hotel became the epicentre of brand celebration. Superbrands Bangladesh hosted a gala to honour 49 companies that have earned the coveted Superbrands status for 2025–26.   Bangladesh’s Most Trusted Brands The event brought together Bangladesh’s top corporate minds—executives, marketers, and brand custodians—who gathered to applaud the country’s most trusted and influential names. It was a night of recognition, prestige, and storytelling.   Unveiling the Fifth Superbrands Volume A key moment of the evening was the unveiling of the cover for the upcoming Superbrands Bangladesh publication. This edition will profile the selected brands and serve as a reference for professionals in marketing, media, academia, and advertising.     Global Legacy of Superbrands Superbrands began in the UK in 1994 and has grown into the world’s largest independent arbiter of branding. Its mission is to spotlight brands that offer both emotional and functional advantages over competitors.   What Defines a Superbrand To be named a Superbrand is to be recognised for excellence, reliability, and consumer trust. These brands don’t just sell—they inspire loyalty and command premium value through their reputation.   Rigorous Selection and Evaluation The selection process in Bangladesh was rigorous. A multidisciplinary Brand Council evaluated each contender across five key metrics: brand heritage, relevance, perceived quality, performance, and top-of-mind awareness. Each brand was scored out of 20. Only those with the highest marks and full compliance were invited to join the Superbrands list. The process ensures that only the most consistent and credible brands are recognised.   Insights from the Brand Council Ashraf Bin Taj, managing director of International Distributions Company Bangladesh, elaborated on the jury’s approach. He emphasised that Bangladesh’s evaluation mirrors the global standards upheld by Superbrands worldwide. He noted that only brands demonstrating sustained relevance and trustworthiness make the cut. The multi-stage process filters out anything less than exceptional.   Shariful Islam, managing director of Superbrands Bangladesh, addressed the gathering with a message of pride. He described Superbrands as names that people trust, respect, and feel proud to associate with. He added that these brands stand apart by honouring their values and promises. Their ability to inspire confidence and set industry benchmarks makes them worthy of celebration.   Global Reach and Local Impact Globally, Superbrands has recognised over 45,000 brands across 90 countries. More than 645 publications have documented the journeys of these leading names since the programme’s inception. In Bangladesh, the fifth volume of Superbrands continues this legacy. It highlights brands that go beyond competition to represent quality, trust, and distinction in the marketplace.     Meet the 2025-26 Superbrands The 49 honoured brands span industries from consumer goods and electronics to education and media. Each has carved a unique identity in the Bangladeshi landscape. Among the winners are ACI Nutrilife, Akij Ceramics, Bashundhara LP Gas, Berger Paints, BRB Cable, Channel i, and Eastern Bank PLC. These names are synonymous with reliability and innovation. Others include Energypac, Epyllion Group, Gree Air Conditioner, Hatil Furniture, Igloo Ice Cream, Jamuna TV, Mastercard, Matador Stationery, and Meghna Group of Industries. Tech and education leaders like North South University, Pathao, Samsung Mobile, and Walton were also recognised. Their impact on modern Bangladesh is both deep and wide. Retail and FMCG giants such as Shwapno, PRAN-RFL Group, Rupchanda, and SMC Condoms earned their place through consistent performance and consumer trust. The full list also features Turkish Airlines, The Daily Star, Shah Cement, Shanta Holdings, and ShareTrip. These brands reflect the diversity and dynamism of Bangladesh’s corporate ecosystem. Each brand profiled in the Superbrands publication represents a journey of excellence. Their recognition sets a benchmark for others aspiring to similar heights.   Wtitten by Nibir Nahiyan

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