Ceramic Bangladesh Magazine

A Legacy Written in Brick and Trust

In 1992, when Dhaka’s middle class was just beginning to dream beyond modest apartments, a quiet vision began to take root. It was not about towers or market share but something simpler: “We stand for more than just buildings. We stand for trust, quality, and long-term relationships,” said Wasif Shamsul Alamin, Executive Director of Shamsul Alamin Group.     That ethos, inherited from his grandfather, has since grown into one of Bangladesh’s most enduring real estate legacies.   From its official founding in 2003, Shamsul Alamin Real Estate Ltd. built its reputation project by project, with a principle as straightforward as it was profound—do what you promise.   “Our reputation wasn’t built on advertising slogans; it was built on living up to our core principles of trust and quality, project after project,” Wasif explained.   Today, with more than 50 completed projects across Dhaka, the company’s presence stretches from Gulshan and Banani to Uttara, carrying forward a legacy of care, not just construction.   Resilience in a Changing Market   The journey has not been without challenges. Financing remains a major obstacle, as higher bank rates strain both buyers and developers. Rising costs of steel, cement, and land add further pressure.     Yet the company continues to innovate, exploring modern methods like steel-frame construction and embedding sustainability features such as rainwater harvesting and energy-efficient materials.   “We’re not driven by volume or profit. We’re driven by purpose—to create high-standard, thoughtfully designed living spaces,” Wasif said, underscoring how the firm positions itself in a market projected to reach $3.53 trillion by 2028.   Living Spaces with Soul   In Baridhara’s diplomatic enclave, the company’s philosophy finds expression in Alamin Tonmoy, a residential project that feels more like a sanctuary than a structure. With its lush greenery and private, one-apartment-per-floor design.   Tonmoy embodies what Wasif describes as “homes, not just properties”—spaces where life breathes and privacy thrives.     Back in Gulshan 1, Alamin Angur offers another lens into the company’s vision. Its three-bedroom residences reflect tranquillity and family living, designed for those who value both space and community. Angur demonstrates the company’s sensitivity to everyday life in Dhaka, marrying functionality with understated elegance. Workspaces for a Modern City   If Tonmoy and Angur show the company’s care for private living, its commercial ventures display equal attention to the rhythm of modern business.     In Banani, A&A Alamin Business Bay reimagines what a workspace can be. With thermal glass façades and wellness- oriented design, it is less about corporate square footage and more about creating an environment where businesses flourish holistically.   At Kakrail, Alamin Capital Square rises with quiet confidence. Its design balances aesthetics with longevity, providing corporate tenants not only modern facilities but also a sense of permanence. From prayer spaces to community floors, the tower reflects a corporate philosophy grounded in dignity and practicality.   Further north, in Uttara, Plaza 15 stands as a landmark of accessibility and commerce. Along the wide Gareeb-E- Newaz Avenue, the development’s positioning makes it a hub where business meets community. Its scale and convenience are matched by a forward-looking approach to safety, offering Dhaka’s new commercial class both ambition and assurance.   Problems that Demand Solutions   Yet behind this skyline of promise lies a sector grappling with deep-rooted problems. Financing remains perhaps the most pressing.   As Wasif explained, interest rates on home loans now hover between 9 and 18 percent, making mortgages unaffordable for many aspiring homeowners. Developers, too, feel the squeeze as project financing grows increasingly expensive.     “We saw the positive impact when government pushed for single-digit housing loans,” he recalled. “Those initiatives truly stimulated demand. To keep this growth going, we need a similar approach.”   Land scarcity in Dhaka adds another layer of complexity. Prices continue to soar, putting pressure on companies committed to affordability.   Add to this the volatile costs of raw materials—cement, steel, glass—and the challenge of offering high-quality housing at reasonable prices becomes all the more daunting.   For firms like Shamsul Alamin Real Estate, the task is not only to build but to do so within constraints that demand creativity and resilience.     A Sector of Immense Potential Still, the potential of the sector is undeniable. With rapid urbanisation and a rising middle class, demand for housing remains resilient—even in the wake of global disruptions like COVID-19.   Over the past 15 years, Bangladesh’s real estate market has witnessed remarkable growth, now valued at $2.68 trillion and projected to expand to $3.53 trillion by 2028.   “Urbanisation and rising incomes are driving huge demand for homes. The numbers speak for themselves,” Wasif observed, framing real estate as not just an economic driver but a reflection of the nation’s transformation.       Charting a Way Forward The solutions, according to Wasif, must come from both industry and policy. Innovation in design and construction can help lower costs and speed up delivery. Techniques like steel-frame building, once an experiment, are now becoming viable tools for efficiency. Sustainable features—energy-saving materials, green spaces, rainwater harvesting—are being embedded not just for environmental reasons, but because they reduce long- term living costs for homeowners.   Policy, too, must evolve. Affordable, long-term mortgage schemes would unlock home ownership for middle-income families, while easier access to credit for developers could keep projects moving forward.       Collaboration between state and private sector, Wasif argued, is the key to ensuring that the housing dream remains within reach for millions of Bangladeshis.   Building More than Structures   For Wasif, the mission is deeply personal. “Working in this company means being part of something bigger than just business—it’s about contributing to a legacy of honesty, care, and creating lasting value in people’s lives,” he said.     In his words, real estate is not about concrete alone—it is about the dreams of families, the pride of ownership, and the future of a city that is still writing its skyline.   Shamsul Alamin Real Estate

SACMI Continua+ Veloce: unmatched productivity

Available on all models, this new configuration delivers higher speeds and output rates up to 35,000 square meters per day. Further new features: it’s now possible to produce fired slabs up to 200 cm wide, with all the intrinsic advantages of a technology that sets the industry standard for productivity, versatility and low consumption. The number of solutions sold worldwide is now fast approaching 200.     More productivity, less waste and lower consumption are the hallmarks of SACMI ceramic plants. Now, the Continua+ Veloce configuration takes those advantages to the next level.   With this latest hyper-productive PCR version, the world-leading Continua+ slab and sub-size manufacturing technology now delivers higher speeds and a productivity up to 35,000 m2 per day for single machine.   Now available on all PCR models, the Veloce configuration enhances the intrinsic advantages of this technology: for example, with the increased productivity, specific consumption at the compaction stage – already the world’s lowest – drops to just 0.04 kWh/m2.   And there’s more. It’s also possible to combine the Veloce configuration with a broader compaction front to let manufacturers produce fired slabs up to 200 cm wide, vary thickness from 3 to 30 mm and obtain potentially infinite lengths.   The increasingly popular Continua+ (the number of solutions sold worldwide is fast approaching 200) continues to be the leading ceramic slab and sub-size production technology. On Continua+, in fact, compacted scrap is always less than 1.5% regardless of the size, with all of it able to be recycled back into the process. Recipes and settings can be controlled flexibly via the operator panel, while motor-driven size changeovers maximize efficiency when handling complex, diversified production mixes.   Quiet, easy to manage and with powerful results, Continua+ also reduces hydraulic oil requirements by over 90% compared to traditional or discontinuous presses.   Slow, controlled de-airing ensures product uniformity and consistency, resulting in versatility with all body types and outstanding quality: a vital finishing touch to a solution that lies at the heart of the SACMI ceramic plant.   More power, more control: alongside the latest Continua+ configurations, customers can also enjoy the advantages of new process control devices such as Optima+, part of the broad range of vision systems with which SACMI completes digitalization of the plant, simplifying its running while reducing the need for manual tasks.    

Dhaka’s Moving Tribute to July Revolution

Pedestrians paused in silence, bus conductors gazed from their windows—some recognising familiar faces, others lost in painful memories. A powerful street exhibition in Dhaka displayed haunting images from Bangladesh’s July 2024 Mass Uprising, bringing the city’s recent trauma into public view.     “While traditional galleries in Dhaka often cater to only a certain class of people, a floating street exhibition was envisioned as a way to bring art into public spaces—making it accessible to people from all walks of life,” says Taslima Akhter, the acclaimed photojournalist and activist who organised the event alongside Pathshala South Asian Media Institute.   On August 11-12 of 2025, five exhibition vans set out from the Raju Memorial Sculpture at Dhaka University, bringing the story of the July Uprising to the streets of Dhaka, covering most of the significant spots where the revolution took place.   The key aspects of this floating exhibition were to demonstrate the participation of students, professionals, everyday people—especially women—and the significance of D-Day, August 5.     Creatively set up on vans, photographs and artworks were mounted on temporary house-like structures with striking red roofs, drawing the attention of day labourers, students, office workers, chauffeurs, and people from all walks of life—just as they once came together to free the country from the 15-year authoritarian regime under Sheikh Hasina’s government.   The vans stopped at key sites of the uprising, letting visitors engage with the images. Organisers admitted the street exhibition was challenging—but they were committed to reaching as many people as possible.   Originally planned to honour the martyrs on the uprising’s first anniversary, the exhibition was postponed due to logistical challenges. “What you see now is a collection of the works we were able to gather, with consent from the participating photographers,” said Taslima.     She further said how we’re not only fighting the effects of fascist ideology in our society, but also confronting it within our own thought processes.   In the past, many artists and photographers hesitated to share their work—uncertain whether to publish without captions, or anxious about choosing the right words. But now, we’re seeing more and more artists overcome that fear, driven by a collective urge to tell the truth through their work.     When asked about the downside of everyone having a camera in their hands today, Taslima shared a different perspective. On the contrary, she explained how portable devices have empowered not just photographers but everyday people to document history like never before.   If it weren’t for ordinary citizens, much of the horror of the July revolution across the country would have gone unseen. What was once a tool for personal use has now become a powerful instrument for capturing and sharing the truth.     Exhibitions like this mark a crucial shift in the power dynamics of information. They democratise memory, ensuring the story of the revolution belongs to everyone—not just a privileged few. They also remind us that art and photography are powerful tools of resistance and collective remembrance.   Written by Fariha Hossain Photo: Md. Rasel Ahmed  

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Spotlights

Bangladesh’s Largest Travel Expo Begins Thursday

The 13th edition of the Biman Bangladesh Travel & Tourism Fair (BTTF) 2025 opened Thursday morning at the Bangladesh-China Friendship Conference Center (BCFCC) in Dhaka, marking the return of the country’s largest international tourism expo.     Organised by the Tour Operators Association of Bangladesh (TOAB), the three-day event runs from October 30 to November 1 and is expected to draw tens of thousands of visitors, including over 2,000 trade professionals.   The fair is open daily from 10:00 AM to 8:00 PM, with an entry fee of Tk 50 per person. Students, freedom fighters, and July war heroes are granted free entry, ensuring inclusive access to the event.   This year’s fair features participation from more than 120 local and international organisations, showcasing their products and services through around 220 stalls and 20 pavilions.   Among the international participants are national tourism boards, airlines, tour operators, hotels, resorts, travel agencies, financial institutions, and healthcare providers.     Twenty international hospitals are promoting medical and wellness tourism, reflecting the growing interest in cross-border healthcare travel. Biman Bangladesh Airlines is the title sponsor of BTTF 2025, joined by IHG Hotels & Resorts as the gold partner and bKash as the payment partner, with cashback offers available for visitors purchasing entry tickets via bKash.   Spanning 60,000 square feet, the exhibition is divided into four themed halls—Celebrity, Carnival, Harmony, and Milky Way—designed to facilitate targeted engagement between exhibitors and attendees.   The layout includes dedicated spaces for B2B sessions, seminars, country presentations, cultural performances, and documentary screenings on Bangladesh’s tourist attractions, offering a comprehensive platform for both commercial exchange and public interaction.   The opening ceremony on Thursday was presided over by Md. Rafeuzzaman, president of TOAB, and formally inaugurated by Lutfe Siddiqi, special envoy to the chief adviser on international affairs, who served as chief guest.   Md. Taslim Amin Shovon, director (trade & fair) at TOAB, delivered the welcome address, while Mohammad Yunus, director (media & publications), conducted the programme.   Friday’s programme includes a B2B networking session, multiple seminars, and a roundtable discussion, while Saturday will feature a grand raffle draw and the closing ceremony. Daily cultural shows and sideline events are expected to enhance visitor engagement.   TOAB, which has been organising BTTF annually since 2007, aims to position Bangladesh as a competitive player in the global tourism market.   With 751 active members, the association regularly participates in international fairs such as ITB Berlin, WTM London, and FITUR Madrid, and collaborates with the Ministry of Civil Aviation and Tourism, Bangladesh Tourism Board, and Bangladesh Parjatan Corporation.     According to organisers, BTTF 2025 is designed to promote both inbound and outbound tourism, with a special focus on niche segments including culinary, cultural, leisure, cruise, and adventure travel.   Business and corporate travel also feature prominently, alongside medical tourism, which has seen increased demand in recent years.   Distinguished guests at the inauguration included Saima Shahin Sultana, chairman of Bangladesh Parjatan Corporation; Naila Ahmed, joint secretary (tourism-1 branch) of the Ministry of Civil Aviation and Tourism; Dr. Md. Shafiqur Rahman, managing director and CEO of Biman Bangladesh Airlines; Md. Mainul Hasan, additional IGP of Bangladesh Tourist Police, and Nuzhat Yasmin, CEO of Bangladesh Tourism Board, alongside TOAB advisors, directors, and steering committee members.   Written by Nibir Ayaan

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CUET to Host 3rd International Conference on Green Architecture

The Chittagong University of Engineering and Technology (CUET) will host the third International Conference on Green Architecture (ICGrA 2025) from December 4-5 this year, bringing together more than 100 scholars and thousands of professionals to explore sustainable design and community-scale environmental responsibility.   The conference will be jointly organised by the Green Architecture Cell (GrACe) and the Department of Architecture (DoA) of Bangladesh University of Engineering and Technology (BUET) and Chittagong University of Engineering and Technology (CUET).   Themed “Healthy Buildings on the Path to nearly Zero Emission Communities (neZECom),” the event will examine the relationship between building-level well-being and broader sustainability goals.   The Bengali interpretation of neZECom, “Reduce self-need,” reflects the conference’s ethos: a low-emission future begins with mindful consumption and responsible environmental behaviour.   Building on the success of its earlier editions in 2017 and 2018, ICGrA 2025 continues a legacy of fostering awareness and collaboration on sustainability in the built environment.   The conference venue, CUET’s Department of Architecture, lies between the Bay of Bengal and the Chittagong Hill Tracts, offering a scenic setting for dialogue and discovery.   The conference is supported by a wide network of collaborators, including the Institute of Architects Bangladesh (IAB), Bangladesh Institute of Planners (BIP), the ZEMCH Network at the University of Melbourne, and architecture departments from DUET, KUET, RUET, KU, SUST, MIST, and Dhaka University,   alongside institutional partners such as the Bangladesh House Building Finance Corporation (BHBFC) and alumni associations from BUET and CUET.   Prof. Dr. Md Ashikur Rahman Joarder of BUET is chairing the ICGrA 2025 and Prof. Dr. Sajal Chowdhury of CUET is the conference secretary.   The 2025 edition will feature keynote addresses, paper and poster presentations, exhibitions, cultural events, and the publication of proceedings. Selected papers will be considered for publication in indexed journals.   Five parallel workshops will be organised on separate topics as part of the third ICGrA 2025.   Each workshop will be led by distinguished faculty members from BUET and CUET, offering participants the opportunity to engage directly with experts in the field.   Workshop Topics and Leaders   • Thermal Comfort Led by: Prof. Dr. Khandakar Sabbir Ahmed, BUET Focus: This workshop will delve into strategies for achieving optimal thermal conditions in buildings, addressing passive cooling, material selection, and climate-responsive design to enhance occupant comfort and energy efficiency.   • Acoustics Led by: Prof. Dr. S. M. Najmul Imam, BUET Focus: Participants will explore acoustic performance in architectural spaces, including noise control, sound insulation, and design techniques for creating healthy auditory environments in residential and public buildings.   • Daylighting Led by: Prof. Dr. Md. Ashikur Rahman Joarder, BUET Focus: This session will examine the role of natural light in building design, covering daylight simulation, visual comfort, energy savings, and integration of daylighting strategies into architectural planning.   • Environmental Experience Design (EXD) Led by: Prof. Dr. Sajal Chowdhury, CUET Focus: The workshop will introduce participants to user-centred environmental design, focusing on sensory experience, spatial perception, and psychological well-being in built environments.   • Computational Building Information Modeling (BIM) Led by: Md Mizanur Rahman of BUET   Registration Details Date: December 5, 2025 Time: 10:00 AM – 4:00 PM Venue: CUET, Chattogram, Bangladesh Early Bird Registration (per topic): Tk 5,000 (by October 31, 2025) Regular Registration (per topic): Tk 7,000 (by November 15, 2025)   Seats are limited, and participants must complete a separate registration for each workshop they wish to attend. Individual registration is allowed for any of the four topics.   Awards will be presented for Best Paper, Best Presentation, and Best Poster.   Topics for submission span health and well-being, green buildings, zero energy and emissions, community and lifestyle, user-centred design, climate resilience, decarbonisation, circularity, life cycle assessment, energy efficiency, vernacular architecture, retrofitting, conservation, innovation, policy, materials, methods, water and waste management, safety, and pedagogy.   Organisers say ICGrA 2025 aims to drive practical action, inform policy, and strengthen academic and professional collaboration across disciplines.   Written by Nibir Ayaan

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Architect Irteza Ameen to Deliver Fall 2025 Lecture

The Department of Architecture at Bangladesh University is set to host the third lecture of its Fall 2025 series, spotlighting the power of visual storytelling in design.   Titled “From Concept to Composition: Building Visual Narratives,” the session will feature Architect Irteza Ameen, founder of the multidisciplinary studio Design Commune. This lecture marks the 14th instalment of Chorcha, the department’s signature platform for architectural discourse. Ameen will guide audiences through the evolution of design thinking—from the spark of abstract ideas to their transformation into spatial compositions where form, material, and graphic language converge to express identity and intent. Drawing from a rich and varied portfolio, Ameen will demonstrate how visual storytelling functions not only as a design tool but as a communicative language—shaping how we interpret, inhabit, and emotionally connect with space.   Ameen, a Bangladeshi architect and designer, is known for his seamless integration of architecture, graphic design, and user experience. His studio, Design Commune, operates at the intersection of built form and cultural narrative, crafting works that are both contextually grounded and visually articulate. His notable collaborations include archival and publication projects on three of Bangladesh’s architectural luminaries—Architect Muzharul Islam, Architect Bashirul Haq, and Professor Shamsul Wares—as well as a wide array of architectural, interior, and exhibition design ventures. Through his practice, Ameen exemplifies a rare synthesis of architectural rigour and graphic precision, producing designs that resonate with character, clarity, and cultural depth. Event Schedule: Date: Saturday, November 1, 2025 Time: 3:30 pm Venue: Room 101, Department of Architecture, Bangladesh University.   Written by Nibir Ayaan

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International Affiliations

Business Insights

AkijBashir Group has entered into a strategic partnership with the Infrastructure Development Company Limited (IDCOL)

In a major step toward sustainable industrial growth, AkijBashir Group has entered into a strategic partnership with the Infrastructure Development Company Limited (IDCOL) to promote energy efficiency and renewable energy across its operations. The collaboration, formalized at an event held at Sheraton Dhaka, marks a significant milestone in advancing green industrial practices in Bangladesh.     AkijBashir Group has been funding several sustainability projects in the last couple of years through its Energy Efficiency and Rooftop Solar financing programs funded by IDCOL. These projects have enabled the deployment of industrial rooftop solar capacity of more than 90MWp, of which over 60MWp has been deployed and has become one of the largest solar portfolios in the private sector in Bangladesh.     One of the highlights of the joint venture is a pioneer project of Janata Jute Mills Ltd. in Boalmari, Faridpur, that will become the first in the world to be a fully operational jute mill using renewable energy by the first quarter of 2026. In the long-term sustainability, the Group targets to produce a renewable energy of 1,000 MWh every day by 2027.     During the event, AkijBashir Group Managing Director, Mr. Taslim Md. Khan, and IDCOL Executive Director and CEO, Mr. Alamgir Morshed, emphasized the role of collaboration in the development of the future of the low-carbon industry. AkijBashir Group is determined to be 100% renewable in all its manufacturing plants by the year 2030, which is in line with its vision Beyond Tomorrow- impetus on sustainability, innovation, and industrial perfection.

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World Investor Week rings the bell on financial fraud awareness

A global initiative to promote investor education and protection is underway as World Investor Week 2025 runs from October 6 to 12, led by the International Organization of Securities Commissions (IOSCO).     Now in its latest edition, the campaign aims to raise awareness about the importance of financial literacy, responsible investing, and the protection of investors in an increasingly digital and complex financial landscape. The global campaign features participation from securities regulators, exchanges, financial organisations, and educators across six continents, with events tailored to national and regional contexts. Activities include public awareness drives, webinars, training sessions, and outreach campaigns designed to help investors make informed decisions and guard against fraud. A flagship feature of the campaign is the “Ring the Bell for Financial Literacy” initiative, held in collaboration with the World Federation of Exchanges (WFE). Stock exchanges around the world symbolically “ring the bell” to demonstrate their commitment to investor education and market transparency.     Focus on Fraud, Digital Threats, and Investor Awareness This year’s programme includes a strong emphasis on the emerging threat of digital fraud, particularly those involving artificial intelligence and online scams. On October 7, U.S. regulators including the National Futures Association (NFA), FINRA, and the Commodity Futures Trading Commission (CFTC) hosted a webinar titled “Deconstructing to Disrupt Fraud”, which was a two-part event featuring Dr. Arda Akartuna. The session explored how AI technologies are being weaponised by fraudsters, and how regulators and investors can respond with vigilance and education. In Indonesia, the national financial regulator Otoritas Jasa Keuangan (OJK) is hosting a regional webinar on October 9 titled “Empowering Investors: Invest Wisely and Stay Safe from Fraud and Scams.” The event features speakers from IOSCO’s Committee on Retail Investors and will discuss practical strategies to improve retail investor protection. Investor education for older adults is also a priority in this year’s campaign. In the United States, the CFTC, FBI, and AARP have partnered on outreach aimed at Americans aged 50 and older, focusing on helping them identify and avoid scams. The organisers report that over 250 participants registered for this dedicated session. Global Backing and Institutional Support World Investor Week is supported by a wide range of international partners, including: The World Bank OECD G20 Sustainable Stock Exchanges (SSE) Initiative International Financial Reporting Standards (IFRS) Foundation European Fund and Asset Management Association (EFAMA) These partnerships reinforce IOSCO’s broader mission to promote not only awareness, but also long-term behavioural change among investors and institutions globally. As the global standard-setter for securities regulation, IOSCO collaborates closely with the Financial Stability Board (FSB) and the G20 to ensure that investor protection remains a key pillar of global financial integrity and stability. Building Resilience in a Complex Investment Landscape With financial markets rapidly evolving due to digitisation, AI technologies, and cross-border investment platforms, retail investors are exposed to new complexities and risks. World Investor Week serves as a timely reminder of the need for robust financial education, stronger regulatory safeguards, and proactive public engagement. As the campaign continues through October 12, organisers hope to empower individuals with the knowledge to navigate risks, detect fraud, and contribute to more resilient financial markets across all levels of society.   Written By Nibir Ayaan

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Bangladeshi Hotels, Resorts Win Big at South Asian Travel Awards 2025

Bangladesh’s hospitality sector received a resounding endorsement on the international stage as several leading local hotels, resorts, and tour operators were honoured at the South Asian Travel Awards (SATA) 2025, held at the Cinnamon Grand in Colombo.     The glittering ceremony, widely regarded as one of the region’s most prestigious events in the travel and tourism calendar, brought together top-tier organisations from Sri Lanka, India, the Maldives, Nepal, Bhutan, and Bangladesh. A total of 53 Gold Awards and 113 Silver Awards were presented across a range of categories, recognising excellence in service, innovation, and guest experience. Bangladeshi winners spanned multiple categories, reflecting the country’s growing reputation as a destination of choice for regional and international travellers. Award Winners from Bangladesh Baywatch: South Asia’s Best New Hotel and South Asia’s Leading Beach Resort HANSA – A Premium Residence: Leading Designer Hotel/Resort Holiday Inn Dhaka City Centre: Leading City Hotel Intercontinental Dhaka: Leading Luxury Hotel Momo Inn: Leading Family Hotel & Resort and Leading Convention Center Award Platinum Grand: Leading Boutique Hotel Platinum Residence: Leading City Hotel and Leading Budget Hotel Radisson Blu Chattogram Bay View: Best Eco-Friendly Hotel Radisson Blu Dhaka: Leading Airport Hotel and Leading Meeting & Events Sayeman Beach Resort: Leading Wedding Hotel/Resort Sayeman Heritage: Leading Heritage Hotel/Resort The Palace Luxury Resort: Leading Palace Hotel The Peninsula Chittagong: Best CSR Program, Leading F&B Hotel, and Leading Business Hotel The Westin Dhaka: Leading Wellness and Spa Hotel/Resort Bangladesh Tour Group (BTG): South Asia’s Leading Inbound Travel Agent and Best Promotion Campaign in South Asia Travel Classic (Pvt.) Limited: Leading Travel Agent – Outbound Winning awards in different categories was no easy feat. Each submission underwent a rigorous selection and evaluation process. The SATA 2025 Awards were presented to organisations that embody excellence in service delivery, innovation, sustainability, leadership, and overall industry impact. During the evaluation stage, 60 percent of the marks came from the professional judges’ report cards, with the remaining 40 percent from online public voting. Judges scored submissions based on multiple criteria: service excellence, innovation and improvement, customer satisfaction, sustainability and responsibility, operational excellence and safety, sales and revenue performance, leadership and team development, and industry contribution. This year, SATA placed particular emphasis on sustainability, cultural authenticity, and digital innovation. “SATA brings together over 300 delegates from across the South Asian region to celebrate the best of South Asian hospitality brands,” said SATA President Ismail Hameed at a press conference held during the event. He added that international establishments such as the Taj Mahal Palace, as well as brands from Nepal and Bhutan, which are unique in their own right, took part in this year’s show. “From travel agents’ associations to hotel associations to tourism boards — all are part of SATA,” Hameed said. He noted that South Asian destinations hold great tourism potential, offering everything from cool weather and beaches to mountains, heritage, history, culture, food, and delicacies. Md Mohsin Hoq Himel, Secretary of the Bangladesh International Hotel Association (BIHA), who attended the event, said: “BIHA has been working with the South Asian Travel Awards in Bangladesh.” Under the overall guidance of Hakim Ali, founder of BIHA, the association has participated in the prestigious event every year, he said. Through this platform, BIHA aims to highlight the service standards of Bangladesh’s local hotels and resorts, showcasing their uniqueness and distinctiveness alongside other regional hotels, Himel added. “This year, every Bangladeshi hotel and resort has achieved remarkable positions. We extend our heartfelt congratulations to all the award winners.” According to representatives of Bangladesh’s hospitality sector, this international recognition will further advance the country’s tourism and hotel industry in the global market and strengthen Bangladesh’s brand image worldwide, he said. The first edition of the South Asian Travel Awards began in 2016 and has been organised by Highrise every year since, with the support of multiple associations and tourism bodies from across the South Asian region, according to the SATA website. The annual search for South Asia’s most outstanding travel organisations spans a month each year from March to April, calling upon industry professionals to name their preferred travel suppliers in the region who have risen above the competition and surpassed expectations, it read. “The awards programme continues to serve as a platform for nations to come together, not in competition, but in celebration of shared triumphs and brilliance.”   Written by Nibir Ayaan

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